- Benchmark ASINB0GHMW5RXZ
- MarketplaceUS
- Category ID402307011
- Analyzed Products
- Keywordgarden hose nozzle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是低利润、强竞争的价格战市场。 现有数据里只有 1 个新品牌 Ultym，2 个新上架产品全部失败，整体新品牌成功率 0%，而且没有任何可复制的健康盈利样本；这不是“预算够不够”的问题，而是“花钱也很难跑通”的问题。
证据上看，Ultym 的 B0GHMW5RXZ 售价 $189.45，月销 50 件，月营收约 $9,472.50，但利润率是 -26.19%，单个产品的前期投入已约 $28,417.50，其中仅首段物流约 $75.17、FBA 约 $60.7，再加上仓储和平台费用后仍然亏损。另一个产品 B0HC5KQS4X 直接没有形成有效销售，两个产品都指向同一个失败原因：缺乏差异化、市场太小或竞争极端、利润空间太薄。时间上看，2026/1 和 2026/3 各有一个新品出现，但都没跑通，说明最近入场并没有改善，反而是继续失败；从品牌维度看，所有非盈利新品都集中在 Ultym，市场没有分散，意味着不是“机会很多”，而是“少数样本就已经把风险暴露得很明显”。
对大品牌来说，也不值得重仓切入：虽然你有 50 万人民币预算，表面上能覆盖单个 ASIN 的前期投入，但这个市场已经证明单品级投入很难转正，后续还要额外承担研发、品牌和认证成本。对小商家来说更不成立：没有任何低于 300 评价且能稳定盈利的真实成功案例，反而 B0GHMW5RXZ 这类产品接近“高客单、重物流、低毛利”的亏损模板，继续做只会更依赖强投放和更激进的打法。短结论：不要进；如果硬要看案例，只能学失败教训，避开 Ultym 这种重货、低毛利、同质化路线。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这不是一个可以入场的市场。 你有50万人民币预算，表面上足以覆盖单个ASIN的前期铺货和投放，但这个市场的真实结果是：新产品成功率为0%，新品牌新发品盈利率也是0%，而且已经出现了明显的价格/利润恶化迹象，入场风险极高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 太阳能喷泉摆件：无需布线、用太阳能供电，安装和维护成本更低，适合想要水景氛围但不想承担高电费/施工成本的用户。
- 带循环泵的桌面/小型室内喷泉：体积更小、价格通常更低，放在阳台、门厅或室内就能营造流水声与氛围，使用门槛比大型户外喷泉低。
- 景观鸟浴盆（Birdbath）：兼顾装饰和吸引鸟类，通常不需要持续供水和复杂安装，是“想要庭院焦点”但预算更紧时的低成本替代。
- 装饰性花盆/立式花器：利用高度和造型创造视觉中心，免去水泵、漏水和冬季维护问题，比喷泉更容易摆放和长期使用。
- 户外LED庭院灯/景观灯柱：通过夜间照明替代喷泉的“夜景氛围”，安装更简单、故障点更少，且通常更便宜。
- 石材/仿石景观摆件：提供类似的体量感和庭院质感，但没有供水、泵体和防水维护负担，适合追求低维护装饰的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 现有样本里新品牌入场后成功率是0%，而且新品利润率也是0%，已经是典型的高风险、低回报、接近价格战的市场，不适合大品牌或小商家硬闯。
从数据看，样本核心品牌 Ultym 是新入场品牌，2个产品全部亏损，成功率0%，其中 ASIN B0GHMW5RXZ 售价 $189.45，月销50件，月营收约 $9,472.50，但利润率仍是 -26.2%，月利润 -$2,480.84，早期投入约 $28,417.50，说明即便能卖，也被物流、履约和平台费用吃掉了。另一个 ASIN B0HC5KQS4X 直接没有形成有效销售，属于失败样本。时间趋势上，2026年1月和3月各出现1个新产品，且全部失败；整体市场利润率为0%，新品利润率0%，没有任何可复制的正向样本。若要找参考，能学的只有失败教训：不要做大体积、重物流、低毛利的“同款升级”，不要指望靠小预算靠广告硬冲。
大品牌也不该进，小商家更不该进。 这里没有可用的“小商家真实成功案例”，也没有任何健康的盈利样本，更没有显示出足够的品牌进入空间；若强行进入，至少需要承担高额备货和营销成本，但当前数据已经证明连 $28k 级别的单品投入都无法转正。可复制的不是品牌，而是避坑：远离 B0GHMW5RXZ / B0HC5KQS4X 这种高运费、低周转、亏损的重货路线。
Least investment in new productsNew products with Highest revenueMost investment in new productsUltym
Recent Monthly Revenue (USD):-(-)B0HC5KQS4XBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$9,472.50(50pcs/month)B0GHMW5RXZ (4.2/5 (73 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GHMW5RXZ (4.2/5 (73 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0HC5KQS4XBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很直接：已经进入低利润/高风险区。 现有新发布产品里，已确认盈利的比例是0%，而且已出现明显亏损案例：Ultym 的 B0GHMW5RXZ 平均售价约 $189.45，最近月销 50 件，最近月亏损约 $2,480.84，利润率 -26.19%；同品牌另一款 B0HC5KQS4X 也未显示出可验证盈利。结合你给的 50万人民币预算，这个市场不是“够不够钱”的问题，而是“花钱也未必能跑通”的问题。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GHMW5RXZUltym2026-01-19No$189.4550pcs$9472.5-26.19%$-2480.84B0HC5KQS4XUltym2026-03-18No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHMW5RXZUltym2026-01-19No$189.4550pcs$9472.5-26.19%$-2480.84B0HC5KQS4XUltym2026-03-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经明显是低利润、强竞争的价格战市场。 目前可见的新品牌样本里，成功率是0%，且新增产品里几乎没有可验证的盈利案例；更糟的是，样本里唯一的新品牌 Ultym 的两个新品都亏损，B0GHMW5RXZ 以 $189.45 的价格做到月销 50 件，但月利润仍是 -$2,480.84，早期投入约 $28,417.50，说明这个赛道不是“能不能卖”，而是“卖得动也可能赚不到钱”。
证据很直接：在已披露数据中，市场整体盈利产品占比为 0.00%，新上架产品盈利占比也是 0.00%；Ultym 作为新进入品牌，2 个产品 100% 亏损，品牌成功率 0.00%。B0GHMW5RXZ 的投放痕迹更像是靠高预算硬推，而不是靠健康利润跑出来的自然胜利；这类打法对小商家极不友好。按你给的规则，这种市场不应视为适合大品牌或小商家进入，更不应把 0% 的样本当成可复制的成功路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Ultym#Success Rate by Entry Time
Listing这个市场不值得进入：当前已经是高风险、接近价格战的失败市场。 只有 1 个新品牌 Ultym，2 个新上架产品全都亏损，近 100% 新入场失败；最近的两个样本 B0GHMW5RXZ 和 B0HC5KQS4X 分别在 189.45 美元价位和同类产品竞争中都没有跑通，说明不是“能不能卖”，而是“卖了也不赚钱”。
证据非常明确：Ultym 这一个新品牌贡献了全部 2 个非盈利新产品，品牌成功率 0%；B0GHMW5RXZ 73 条评价、月销 50、月营收 9472.50 美元，但利润率仍是 -26.2%，单品早期投入约 28,417.50 美元，其中广告就占 6,391.10 美元。 这说明市场不是靠自然转化就能活，而是要先烧钱抢量；而且样本里失败原因都指向“缺乏差异化 + 小市场/极端竞争 + 利润空间太薄”，属于典型的卷价市场。更关键的是，新品牌的 2 个新品全都没有达到可接受的盈利门槛，最近入场的产品也只落在“其他/暂时无法证明成功”的区间，没有看到真正的成功案例。按照你的规则，这种新品牌成功率 0% 的状态，已经是强烈的危险信号。
结论：不要进。 对大品牌来说，也不是一个适合重仓切入的地方；若强行进入，至少要准备明显高于单 ASIN 前期投入的预算，并接受需要更强品牌、研发和营销投入才能勉强竞争。对小 бизнес 来说，更没有可复制的真成功样本可跟随，且当前数据没有任何“低于 300 评价仍能稳定盈利”的安全案例；可跟随对象只有 Ultym 这类失败样本，不应模仿。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases