- Benchmark ASINB0FNS6C4YQ
- MarketplaceUS
- Category ID679351011
- Analyzed Products
- Keywordwomen sneakers, jewelry box
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌和新产品都没有跑通，当前不是机会场，而是低差异化、低利润的竞争场。用户预算 500000 CNY 看起来够做单个ASIN的前期启动，但放到这里，只能买到“入场门票”，买不到长期胜算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算虽足够做单个ASIN的前期启动，但市场已经偏向低差异化、低利润、弱成交的高风险区。 现有样本里，能看到新进品牌 Amazon Essentials 的新款仍然没有跑出盈利，且同类产品大多是基础款、缺少明显差异，说明这里更像价格战场，不是适合小品牌或大品牌轻松切入的好市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 平价通用运动鞋/跑步鞋（非品牌入门款）
- 运动袜鞋/一脚蹬健走鞋
- 平底帆布鞋或休闲板鞋
- 现有鞋垫+旧鞋翻新方案（替代直接换新）
- 二手/清仓女鞋（轻微使用痕迹）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险、接近价格战的市场。 目前新发布产品利润率总体为0.00%，新品牌新上架产品盈利率也是0.00%，说明新进入者几乎没有跑通；同时市场里已出现不少旧品牌在同类目发新款，但它们也没有拿到稳定利润，连 Amazon Essentials 这种大牌新入场都出现了 0% 成功率，说明不是“谁进来都能赚钱”，而是常规款太多、差异化太弱。
New products with Highest revenueLeast investment in new productsMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FNSS783YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,450.00(50pcs/month)B0FNS6C4YQ (4.4/5 (103 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCheeryEase
Recent Monthly Revenue (USD):-(-)B0D1M8P6W3Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 啦啦操/舞蹈专用，受众更细分
- |
- 黑白撞色更醒目，图片点击率高
- |
- 低帮轻便，运动感强，和普通通勤鞋区分明显
B0D1M8P6W3Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 整体为纯黑训练鞋，风格最不同
- |
- 鞋面层次和纹理更明显，视觉辨识度高
- |
- 适合舞蹈/训练场景，图片更容易吸引目标用户
B0CBFHN4N5Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的低利润竞争区，且对新卖家不友好。 目前样本里可确认的产品盈利率是0%，新上架产品盈利率也是0%，没有任何“干净”的新品牌成功案例；现有能看到的成功量级，几乎都来自大品牌强势进入，但仍然没有跑出正利润，说明这不是靠普通铺货就能赢的市场。
证据很直接：Amazon Essentials 作为新进入品牌，2个新产品全部亏损，品牌盈利率0%，单品B0FNS6C4YQ售价29美元，月销50件、月营收1450美元，但利润率只有13.22%，一旦进入旺季运费，利润率会掉到6.73%，已经落入你定义的价格战危险区；它还拿出了4350美元的早期投入，其中978.31美元是广告，但仍然没把产品做成可持续盈利。另一款B0FNSS783Y甚至还没跑出有效销量。老品牌CheeryEase的B0D1M8P6W3和TWDKCHER的B0CBFHN4N5也都亏损，失败原因高度一致：没有差异化、市场太小或竞争极端激烈。从趋势看，2025年和2026年新增的产品都是非盈利，市场不是在打开，而是在持续恶化。
对大品牌来说，只有像 Amazon Essentials 这种有品牌力、能持续烧广告、还能承受旺季利润压缩的玩家才勉强能试，但样本里也没证明它能真正赚到钱，所以不适合大品牌重投，更不适合中小卖家进入。对小卖家来说，市场里没有看到任何<300条评论还能稳定赚钱的真实成功样本；B0FNS6C4YQ只有103条评论却已经把利润压到很薄，说明如果没有更强的创新、品牌和预算，靠正常打法几乎不可能赢。结论：不要进入；如果非做不可，只能做明显差异化、且预算远高于单ASIN基础投入的产品，但这也只是“勉强可试”，不是好机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FNS6C4YQAmazon Essentials2026-04-08No$29.050pcs$1450.013.22%$191.69B0FNSS783YAmazon Essentials2025-08-26No$--pcs$--%$-B0D1M8P6W3CheeryEase2024-02-28No$--pcs$--%$-B0CBFHN4N5TWDKCHER2023-07-08No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FNS6C4YQAmazon Essentials2026-04-08No$29.050pcs$1450.013.22%$191.69B0FNSS783YAmazon Essentials2025-08-26No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，属于高竞争、低利润的价格战市场。 目前新产品盈利率是0%，所有可识别的新发布产品都没达到盈利标准；新品牌新发布产品盈利率也是0%，而样本里两家老品牌 TWDKCHER、CheeryEase 也都没有盈利，说明不是单个品牌失手，而是整个品类本身就难赚。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近/处于饱和且利润不健康。 过去一段时间只有 2 个新上架样本，全部都没有跑出可验证的盈利，新品牌成功率是 0%，而且最近新增也没有转化成有效利润，说明不是“还能切入”，而是“连新品牌都站不住”。
证据很硬：用户预算 500000 CNY 只能覆盖单个 ASIN 的前期投入，但市场里真正的样本几乎都在亏或未验证。 当前样本中，Amazon Essentials 的 B0FNS6C4YQ（2026-04-08，上架价 $29，近月销量 50，近月营收 $1450，近月利润 $191.69）仍被判定为不盈利；另一个 Amazon Essentials 的 B0FNSS783Y 也不盈利。按新品牌口径看，2 个新产品里 2 个非盈利，盈利率 0%；按市场总体口径，已识别的盈利产品比例也是 0%。同时，样本品牌结构里只有 1 个新品牌、2 个老品牌，且成功案例并没有出现真正的小企业式成功，说明目前更像是大牌/强营销在撑盘，而不是开放给小商家。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases