- Benchmark ASINB0GHMW5RXZ
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordoutdoor fountain, garden fountain, waterfall fountain
- Price Range-
- Minimum Net Profit Margin15.00%
- MOQ30
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经进入明显的拥挤和价格战边缘：新品牌一共10个、其中10个都已经有新上架动作，但新品牌新品真正赚钱的只有4个，成功率只有21.05%，失败率高达68.42%；按全部新品看，19个不赚钱、只有4个赚钱，成功率仅17.39%，说明现在不是“挑时机”就能解决，而是“入场后大概率先亏钱”。
证据很直接：利润上，市场里新发布产品的可识别利润区间只有0.30%~30.33%，且大量样本落在10%以下，已经接近你定义的价格战区。时间上也在变差，2026年新品牌新品里13个失败、只有4个成功，最近新增的很多产品都在亏，说明竞争正在加速；真正能跑出来的只有少数差异化案例，比如 POPOSOAP B0G7H731JZ，售价约$205.11，利润率21.03%，月销400、月营收约$82,044；CREPOW B0FYFXDT35，售价约$69.20，利润率35.5%，月销100、月营收约$6,920；UPSJYJ B0FS1H6Y9B，售价约$80.88，利润率约17.39%，靠青绿色釉面和太阳能电池备份形成差异化；SUNNYGIFT B0GSJX41WJ 也是靠外观和结构差异才活下来。反过来看，很多失败样本都很典型：Alpine Corporation B0FT7CFK3S 利润率只有0.05%，Teamson Home B0BWHZVMRW 虽然有606条评论、月销200，利润率也只有10.49%，Teamson Home B0F2SCJZD7 更低到7.52%；这类高评论老品牌不该被当成小卖家成功模板，反而更像“挤压市场”的证据。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏拥挤，而且对小卖家不友好。 目前市场可识别产品里，整体盈利产品只有21.31%，新上架产品盈利率只有14.81%，已经接近价格战边缘；而新品牌新产品里，盈利率只有21.05%，但非盈利率高达68.42%，说明大量新入场者在赔钱试错，成功并不稳。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?29.62%New listing success rate (old brands):0.00%New listing success rate (new brands):21.05%Which new brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 太阳能喷泉泵套件（不带装饰水盆）：比整机喷泉便宜，用户可直接改造现有花盆、鸟浴盆或石盆来做水景，安装门槛更低。
- 喷泉/流水灯光套装（如水下LED灯）：如果用户主要是为了夜间氛围而不是水流本身，可以用更低成本的灯光替代部分“庭院喷泉”效果。
- 便携式桌面循环水景摆件：无需固定安装、供水和土建，适合想要“有水声和景观感”但不想做户外施工的用户，使用更简单。
- 太阳能鸟浴盆水泵组件：相比完整户外喷泉，更接近“庭院有水景”的需求，价格通常更低，且不需要接电，适合预算有限用户。
- 装饰性水景盆/仿流水景石（无泵或弱循环）：如果用户主要追求视觉装饰而非真实喷泉效果，这类产品更容易摆放、维护成本更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战和过度拥挤状态；对大品牌和小品牌都不友好。 证据很直接：新品里只有约21.05%能跑到盈利，但新品未达标的比例高达68.42%；整体样本里大部分高利润都集中在少数产品上，真正能复制的空间很窄。
New products with Highest revenuePOPOSOAP
Recent Monthly Revenue (USD):$82,044.00(400pcs/month)B0G7H731JZ (4.4/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTeamson Home
Recent Monthly Revenue (USD):-(-)B0F21MCZRMBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 30 MOQ
Recent Monthly Revenue (USD):$25,108.00(200pcs/month)B0BWHZVMRW (4.3/5 (606 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 15.00%
Recent Monthly Revenue (USD):$29,240.00(200pcs/month)B0F2SCJZD7 (4.3/5 (606 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 30 MOQMost investment in new productsLeast investment in new productsCREPOW
Recent Monthly Revenue (USD):$6,920.00(100pcs/month)B0FYFXDT35 (4/5 (567 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsAlpine Corporation
Recent Monthly Revenue (USD):-(-)B0FT7CFK3S (4.4/5 (9265 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 30 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 青绿色陶瓷釉面，视觉辨识度高
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- 低矮鸟浴盆+小鸟装饰，形态少见
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- 太阳能+电池备份，功能更特别
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- 适合庭院观鸟与装饰，点击欲强
B0FS1H6Y9B (4.2/5 (33 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 40英寸竖向层叠水景，轮廓很不同
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- 蓝色花瓣杯与暖棕框架撞色明显
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- 带WELCOME门廊迎宾牌，场景感强
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- 复古乡村风，容易吸引家庭用户
B0GSJX41WJ (3.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，而且已经出现明显的过热和价格战特征：新品里可识别利润的样本只有4个是赚钱的、19个不赚钱，成功率只有17.39%；按新品牌口径看，赚钱率只有21.05%，不赚钱率高达68.42%。更关键的是，2026年新品几乎被失败品淹没，说明现在不是“挑选入场点”的问题，而是“入场就要面对高失败率”的问题。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 30pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G7H731JZPOPOSOAP2026-03-09Yes$205.11400pcs$82044.021.03%$17253.86
B07ZD6V3TJVIVOHOME2019-10-21Yes$71.56400pcs$28624.022.1%$6325.91
B0F55C3PMKGood Directions2025-04-25Yes$129.0200pcs$25800.024.15%$6230.7
B0CQM6K9X5Biling2024-03-06Yes$59.1300pcs$17730.027.22%$4826.11
B0DZXKFTNHAquaMiracle2025-04-28Yes$67.11200pcs$13422.026.47%$3552.81B0DZXM5V6DAquaMiracle2025-04-28Yes$62.91200pcs$12582.024.02%$3022.2B0FYFXDT35CREPOW2025-11-14Yes$69.2100pcs$6920.035.5%$2456.6B0FS1H6Y9BUPSJYJ2025-09-22Yes$80.88100pcs$8088.024.61%$1990.46
B0CMC9LFJHVIVOHOME2023-11-02Yes$85.99100pcs$8599.022.39%$1925.32B0CMBKJYK8VIVOHOME2023-11-02Yes$75.91100pcs$7591.024.25%$1840.82B0GSJX41WJSUNNYGIFT2026-03-14Yes$76.2750pcs$3813.517.92%$683.38
B0CFDH9HW3Pamopamo2023-08-11Yes$49.9950pcs$2499.523.39%$584.64
B005G6TPUOBeckett2011-07-29Yes$46.9550pcs$2347.518.52%$434.76Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G7H731JZPOPOSOAP2026-03-09Yes$205.11400pcs$82044.021.03%$17253.86B0FYFXDT35CREPOW2025-11-14Yes$69.2100pcs$6920.035.5%$2456.6B0FS1H6Y9BUPSJYJ2025-09-22Yes$80.88100pcs$8088.024.61%$1990.46B0GSJX41WJSUNNYGIFT2026-03-14Yes$76.2750pcs$3813.517.92%$683.38#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌成功率只有21.05%，新品里82.61%不赚钱，老品牌新品更是100%失败，说明这里已经是高竞争、强挤压的市场。 用户预算50万人民币看似够做单个ASIN首发，但只能覆盖前期采购、物流和投放；要跑出结果，往往还得额外投入差异化设计、品牌和可能的认证，门槛不低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CREPOWUPSJYJPOPOSOAPSUNNYGIFTNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LongrunGlitzhomeantfraerROARLITEESUNNYGIFTUltymOther#Success Rate by Entry Time
Listing这个市场不值得进入：已经进入明显的价格战/饱和区，且最近新品牌成功率只有23.53%，失败率高达76.47%；更关键的是，2026年新入场品牌里出现了大量低利润和无利润产品，说明竞争正在加速变难。
从时间趋势看，2025年几乎没有有效新释放，2026年突然密集出现新品牌和新产品，但大多数都不赚钱：2026年新品牌新发布里，盈利只有4个、非盈利13个；按月看，2026年2月、5月、6月连续出现成批失败案例，代表不是机会窗口，而是竞争突然升温后的挤压期。最近能赚钱的案例主要来自少数新品牌：POPOSOAP 的 B0G7H731JZ，售价约$205.11，利润率21.03%，月销400、月营收约82.04万；CREPOW 的 B0FYFXDT35，售价约$69.2，利润率35.5%，月销100、月营收约69.2万；UPSJYJ 的 B0FS1H6Y9B，售价约$80.88，月销100、月营收约80.88万。它们都靠明显差异化卖点撑住了利润，不是普通跟卖能复制的路径。相反，失败案例非常典型：Alpine Corporation 的 B0FT7CFK3S，售价约$64.59，利润率只有0.05%，几乎是白做；Teamson Home 的 B0BWHZVMRW 虽有606条评论、月销200，但利润率仅10.49%，已接近临界；B0F2SCJZD7 只有7.52%，也是典型低利润旧品牌案例。按你的规则，多数产品利润率低于10%的市场就是高风险价格战区，这里已经接近这个状态。
对小卖家来说，这个市场更不友好。真正可参考的小卖家成功样本只有少数新品牌新产品，且都带明显创新/差异化设计：B0FS1H6Y9B 的青绿色釉面+鸟浴盆造型，B0GSJX41WJ 的40英寸乡村迎宾层叠水景，B0FYFXDT35 的RGB潜水灯+蓝牙控制；这些都不是低预算、低研发就能复制的。你的预算是50万CNY，表面上能覆盖单个ASIN前期投入，但这里的成功样本已经显示出需要额外的设计、功能创新和品牌感投入，不是单靠基础铺货就能赢。大品牌方面，旧品牌 Teamson Home 仍有月销和营收，但利润已经被压到10%上下甚至更低，说明大品牌进入也不轻松，且容易陷入低利润消耗战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 30 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 1 0 5 2026 1 0 0 2 1 0 0 16 ≥ 15% Profitable< 15% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 30 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 1 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 1 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 1 1 0 0 4 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 4 2026/6 0 0 0 0 0 0 0 1 ≥ 15% Profitable< 15% UnprofitableUnidentifiable#Case Study
Success CasesGood DirectionsB0F55C3PMK (4.1/5 (10 Reviews))Good Directions Polished Copper Bird Bath with Fountain on Garden Pole 13"
This listing is deemed profitablePrice (USD)$129.00Released TypeOld Release (2025-04-25)Brand is an old entry in this marketSize and Weight38.1 x 38.1 x 19.3 cm, 3039.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
铜色抛光金属质感，和常见树脂/黑灰色喷泉明显不同, 13英寸浅盘式纯铜鸟浴盆+40英寸立杆+太阳能水泵组合，整体更偏复古庭院装饰Key Buying Motive
纯铜盆体不生锈，且自带太阳能喷泉和可更换喷头，兼顾观鸟与水景效果Target Customers
偏好高端庭院装饰、观鸟和自然风格花园的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,800.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.34% / 24.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.70% / 6.51%Peak / Non PeakSales & BSR Performance
Ceramic Solar Fountain Bird Bath with Battery Backup,Solar Garden Fountain
This listing is deemed profitablePrice (USD)$80.88Released TypeNew Release (2025-09-22)Brand is a new entry in this marketSize and Weight35.4 x 32.3 x 14.9 cm, 2722.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
青绿色釉面与水波效果形成强识别度，和常见黑灰石纹喷泉明显不同, 低矮陶瓷鸟浴盆造型，带小鸟装饰与内嵌式出水水面，区别于常见高立柱或瀑布式喷泉Key Buying Motive
太阳能供电并带电池备份，充满后可在无光环境连续运行约6小时Target Customers
面向希望兼顾观鸟、庭院装饰和低维护夜间/阴天供水体验的花园用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,088.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.33% / 24.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.21% / 7.50%Peak / Non PeakSales & BSR Performance
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