- Benchmark ASINB0FNS6C4YQ
- MarketplaceUS
- Category ID679351011
- Analyzed Products
- Keywordwomen's sneakers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经是价格战区，而且接近被单一大品牌新系列完全挤满。 现有新上架样本52个，盈利率0%，最近一轮新增几乎全部都没跑通；利润率区间也被压在1.76%~14.62%，其中大量产品落在10%以下，说明不是健康竞争，而是低毛利硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不值得进入：利润率几乎全线被压到10%以下，且新品牌/新品成功率为0%，已经是明显的价格战市场。 你的50万人民币预算当然“够启动”单个SKU，但这只够前期铺货、物流和投放，完全不够支撑长期研发、品牌和认证；在这个品类里，钱不是主要问题，问题是进场后也很难赚钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 无鞋带/一脚蹬休闲运动鞋（slip-on sneaker）——通常比标准系带运动鞋更省事，价格也常更低，适合通勤和日常穿搭替代。
- 轻量平底帆布鞋——款式更基础，价格带通常更低，适合不追求支撑和训练功能、只想要日常外出穿着的用户。
- 基础款跑步鞋清仓/上一代款——如果用户在意舒适和缓震，但不想买新发布款，可以用更容易买到折扣的旧款跑鞋替代。
- 记忆棉运动拖鞋/运动凉拖——在室内、短途出行或取快递等低强度场景中，更便宜且穿脱更方便，能替代部分“轻便舒适”需求。
- Amazon/超市自有品牌基础运动鞋——同类功能但品牌溢价更低，往往更容易找到折扣，适合预算优先型用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：利润率整体偏低、所有可识别样本的盈利率为0%，而且新品牌新品成功率也是0%，已经是明显的价格战市场。 你现在看到的不是一个“有机会挑选赢家”的市场，而是一个需要重资本、重投放才能勉强挤进去的低回报赛道，小商家和大品牌都不应贸然进入。
Least investment in new productsNew products with Highest revenueMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FPPR3GHM (4.3/5 (101 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FNS3FYBD (4.4/5 (96 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FNS542DL (4.4/5 (96 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FPPR3GHM (4.3/5 (101 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FNS3FYBD (4.4/5 (96 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经接近/处于过度拥挤状态，且新品牌几乎没有盈利验证。 现有样本里，52个产品全部落在低利润或未达盈利线的区间里；新发布产品里，已确认的盈利率是0%，而亏损/不达标比例是100%。
从价格和竞争看，这不是健康市场。已知利润分布里，55.77%的产品利润率在0%~10%，32.69%在10%~20%，只有1.92%属于“其他”，没有任何已确认产品进入20%以上的健康利润带；这意味着市场基本被低利润挤满，属于明显的价格战区。再看时间趋势，2026年4月集中涌入了51个新产品，而2025年只有1个新产品，新增速度突然暴涨，说明竞争在快速加剧，不是早期红利期。品牌层面也极端：Amazon Essentials 作为新进入者，一口气铺了52个SKU，盈利SKU为0，品牌成功率0%；代表性ASIN B0FNS6C4YQ 售价29美元，月销50件，月营收1450美元，但利润率只有13.2%，仍被判定为非盈利，且早期投入达到4350美元，广告就占978.31美元，说明即使做出销量，也很难把利润做厚。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FNS4PTMQAmazon Essentials2026-04-08No$28.6750pcs$1433.510.56%$151.38B0FNS4LWFSAmazon Essentials2026-04-08No$28.4150pcs$1420.512.54%$178.14B0FNS4GCSXAmazon Essentials2026-04-08No$28.8650pcs$1443.013.02%$187.88B0FNS455XXAmazon Essentials2026-04-08No$29.050pcs$1450.012.97%$188.07B0FNS6C4YQAmazon Essentials2026-04-08No$29.050pcs$1450.013.22%$191.69B0FPPR3GHMAmazon Essentials2026-04-08No$28.87-pcs$-7.57%$-B0FNS3FYBDAmazon Essentials2026-04-08No$28.88-pcs$-7.88%$-B0FNS542DLAmazon Essentials2026-04-08No$28.75-pcs$-4.23%$-
B0FNS4KY4TAmazon Essentials2026-04-08No$29.07-pcs$-17.22%$-
B0FNS5PCV4Amazon Essentials2026-04-08No$29.07-pcs$-17.22%$-B0FNS5ZDZ9Amazon Essentials2026-04-08No$29.07-pcs$--3.0%$-B0FNS3WZCRAmazon Essentials2026-04-08No$28.56-pcs$-4.19%$-B0FNS4S1NFAmazon Essentials2026-04-08No$28.94-pcs$-17.07%$-B0FPPGJZYLAmazon Essentials2026-04-08No$28.39-pcs$--4.96%$-B0FNS3VN7KAmazon Essentials2026-04-08No$28.92-pcs$-17.04%$-B0FPP7BDJKAmazon Essentials2026-04-08No$28.91-pcs$-1.48%$-B0FNS6YZH4Amazon Essentials2026-04-08No$29.02-pcs$-7.91%$-B0FNS5471PAmazon Essentials2026-04-08No$28.81-pcs$-16.91%$-B0FNS4N47SAmazon Essentials2026-04-08No$29.0-pcs$-17.13%$-B0FNS4YRQNAmazon Essentials2026-04-08No$29.02-pcs$-17.16%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FNS4PTMQAmazon Essentials2026-04-08No$28.6750pcs$1433.510.56%$151.38B0FNS4LWFSAmazon Essentials2026-04-08No$28.4150pcs$1420.512.54%$178.14B0FNS4GCSXAmazon Essentials2026-04-08No$28.8650pcs$1443.013.02%$187.88B0FNS455XXAmazon Essentials2026-04-08No$29.050pcs$1450.012.97%$188.07B0FNS6C4YQAmazon Essentials2026-04-08No$29.050pcs$1450.013.22%$191.69B0FPPR3GHMAmazon Essentials2026-04-08No$28.87-pcs$-7.57%$-B0FNS3FYBDAmazon Essentials2026-04-08No$28.88-pcs$-7.88%$-B0FNS542DLAmazon Essentials2026-04-08No$28.75-pcs$-4.23%$-B0FNS4KY4TAmazon Essentials2026-04-08No$29.07-pcs$-17.22%$-B0FNS5PCV4Amazon Essentials2026-04-08No$29.07-pcs$-17.22%$-B0FNS5ZDZ9Amazon Essentials2026-04-08No$29.07-pcs$--3.0%$-B0FNS3WZCRAmazon Essentials2026-04-08No$28.56-pcs$-4.19%$-B0FNS4S1NFAmazon Essentials2026-04-08No$28.94-pcs$-17.07%$-B0FPPGJZYLAmazon Essentials2026-04-08No$28.39-pcs$--4.96%$-B0FNS3VN7KAmazon Essentials2026-04-08No$28.92-pcs$-17.04%$-B0FPP7BDJKAmazon Essentials2026-04-08No$28.91-pcs$-1.48%$-B0FNS6YZH4Amazon Essentials2026-04-08No$29.02-pcs$-7.91%$-B0FNS5471PAmazon Essentials2026-04-08No$28.81-pcs$-16.91%$-B0FNS4N47SAmazon Essentials2026-04-08No$29.0-pcs$-17.13%$-B0FNS4YRQNAmazon Essentials2026-04-08No$29.02-pcs$-17.16%$-#New Product Success Rates
Listing这不是一个适合进入的市场。 现有数据已经非常明确：新品牌几乎没有真正的成功样本，整体是低利润、强同质化、强竞争的价格战市场；对大品牌和小企业都不友好，尤其不适合现在切入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场已经明显不可进入：新品牌与新上架几乎全军覆没，属于严重失真竞争环境，不适合大品牌也不适合小商家。 目前能看到的最近新释放样本里，2025-2026 几乎全部都落在“未盈利/other”区间，新增 52 个新品牌相关产品里 52 个都是非盈利，盈利率是 0%，这不是正常成长市场，而是高压价格战和强营销市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 51 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 51 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases