- Benchmark ASINB0FNS6C4YQ
- MarketplaceUS
- Category ID679351011
- Analyzed Products
- Keywordwomen's sandals, men's sneakers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品和新品牌几乎没有跑通，整体已经是高压竞争、低成功率环境，不是值得押注的机会。用户预算50万人民币虽然能覆盖单个ASIN前期启动，但只能解决“进场”，解决不了这个市场里真正难的“活下来并持续转正”。
证据很直接：近一年只有4个新品牌进入，但6个新上架产品里0个盈利，成功率0.00%；新品按利润看也只落在19.32%~27.29%，但真正赚钱的几乎都来自老品牌YOCCI。YOCCI有10个可判断产品里7个盈利，盈利率70%，其中B09PYHJHT7、B09PY9RFYC、B0DGGCRB97这类主力款月销分别约200/100/100件，售价约22.40/23.66/24.17美元，利润率约26.77%/27.74%/15.32%，说明市场是有利润的，但利润主要被成熟老品牌吃走了。反过来，新品牌Amazon Essentials虽然有品牌背书，但新品B0FNS6C4YQ只有13.22%利润率、月销50件、103条评论，仍然只是勉强偏低利润；Bare Frog、Scurtain、GRYVOX的新款要么没销量，要么无法判断盈利，根本不是小商家可复制的成功案例。更关键的是，失败样本大量集中在“外观接近、卖点接近、功能语言接近”的产品上，说明这里不是靠简单跟款能赢的市场。
结论与建议：对大品牌来说，只有像YOCCI这种已有强势老品牌、能做足弓支撑、涉水/徒步场景、外观差异化的成熟打法才有机会，但这已经是重投入赛道，单ASIN起步预算至少要按50万人民币以上做全链路准备，而且还要额外预留品牌和内容成本；对小企业来说，没有真实可靠的<300评论成功样本，若硬进，大概率要靠更激进的投放和更强的营销手段去抢单，风险非常高。短话总结：不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。用户预算500,000 CNY虽然足够覆盖单个ASIN前期上架成本，但市场已经出现明显的高风险信号：新品盈利率只有0.00%，整体可盈利产品占比也只有15.91%，而新品牌新品失败率高达66.67%，这不是健康增量市场，而是高压竞争市场。
从品牌和产品看，真正能跑出来的基本是老品牌或强资源品牌。YOCCI 是典型样本：10个可判断产品里有7个盈利，盈利率约70%，其中 B09PYHJHT7、B09PY9RFYC、B0DGGCRB97 这类ASIN月销分别约200/100/100件，售价约22.40/23.66/24.17美元，利润率约26.77%/27.74%/15.32%，说明能赚钱，但靠的是多年积累和稳定销量，不是小品牌可复制的轻量打法；Amazon Essentials 作为新进入品牌却只有2个可判断产品且都不盈利，其中 B0FNS6C4YQ 月销约50件、售价29美元、利润率13.22%仍然没过线，B0FNSS783Y 甚至还没有稳定销量，说明新品牌进场后很难直接转正。再看产品结构，赢家普遍围绕“足弓支撑、瑜伽垫鞋垫、魔术贴可调节、户外涉水/徒步场景”做差异化，价格也集中在22~24美元区间；这意味着市场里已经有明确模板，竞争者不但多，而且同质化很强，低利润和失败产品占比高，用户若想硬进，后续还要额外承担R&D、品牌和认证成本，500,000 CNY只够前几个月，远远不够长期打穿市场。**
如果非要选标杆，大品牌只能跟 YOCCI 这类已验证的老品牌 ASIN 学，但这不代表适合入场；小企业没有真实可复制的成功案例，当前看到的“新品牌”更多是失败样本和高风险样本，不应作为小品牌参考。 结论很直接：不要进入；如果一定要试，也只能把它当成高投入、高失败率的赌局，而不是可稳健复制的机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 二手/退货翻新运动鞋：通常比新品更便宜，尺码和穿着反馈更明确，适合想先低成本试穿的人。
- 通用款速干溯溪鞋：比“赤足/宽脚趾箱”概念鞋更常见，价格通常更低，且在海边、泳池、轻徒步等场景更容易买到。
- 基础款网面跑鞋或训练鞋：如果用户只是想要轻便、透气、日常穿着，可用更成熟的大众款替代，选择更多、折扣更常见。
- 平价橡胶拖鞋/洞洞鞋：在水边、通勤、短距离穿脱场景中更省事，且价格通常明显低于功能型水鞋。
- 可拆卸鞋垫的普通宽楦休闲鞋：对需要宽脚感或脚背空间的人更实用，且无需适应“极简/零落差”脚感，购买门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，核心原因是价格战已经形成，且新增品牌并没有带来可复制的高胜率。 你现在看到的可盈利样本主要来自老品牌 YOCCI 的成熟款，真正的新品牌 GRYVOX 只有未能判断盈利的产品，意味着新进者要么烧钱，要么根本还没跑通。
证据很直接：YOCCI 作为老品牌，10个可识别产品里有7个盈利，盈利率约70%，代表它已经靠长期积累、成熟选品和老链接优势站稳；但它的非盈利样本也不少，说明这类产品对后来者并不友好。 其中最强的可抄对象是 ASIN B09PYHJHT7，售价22.4美元，月销200件，月收入44.8万美元，利润率26.77%；B0DGGCRB97 也能做到15.32%利润率，月销100件，月收入24.17万美元。它们共同点很清楚：运动凉鞋/涉水凉鞋定位、足弓支撑、瑜伽垫式EVA鞋垫、防滑大底、魔术贴可调节、轻便户外风。这不是低配白牌能轻易复制的简单款，而是靠功能差异和老品牌信任吃出来的利润。反过来看，Amazon Essentials 的新款 B0FNS6C4YQ 售价29美元，利润率只有13.22%，103条评论、月销50件、月收入14.5万美元，已经说明新进入者即便有品牌背书，也只能拿到偏中等的利润，谈不上高确定性。GRYVOX 作为新品牌只有2个样本，全部是无法判断盈利，月收入为0，完全不是一个健康的新品牌进入信号。市场里没有出现30个以上新品牌爆发，暂时不属于“品牌大规模涌入”的极端超饱和，但利润结构已经偏紧，且能赚钱的样本大多依赖老品牌资源和长期运营，不适合当作小卖家复制模板。
如果大品牌硬要进入，应该只抄 YOCCI 这种成熟打法：B09PYHJHT7 和 B0DGGCRB97 这类“低价+足弓支撑+涉水场景+差异外观”的组合，单ASIN起步预算不能低于50万人民币的全链路准备，但这只是前几个月的货、运、投放成本，后面还要额外预留品牌和内容成本。 如果小企业硬要进，唯一能学的是同样的产品语言和场景语言，但不要碰老品牌主力款，除非你能做出明显功能升级或独特外观；否则在这个利润已经被压到15%上下的区间里，小卖家很容易被流量和评价壁垒卡死。结论很明确：不建议进入；要么做不出差异，要么只能靠更激进的投放和更重的营销去抢单。
New products with Highest revenueAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FNSS783YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,450.00(50pcs/month)B0FNS6C4YQ (4.4/5 (103 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsYOCCI
Recent Monthly Revenue (USD):$4,480.00(200pcs/month)B09PYHJHT7 (4.4/5 (3350 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$2,417.00(100pcs/month)B0DGGCRB97 (4.5/5 (3331 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$2,366.00(100pcs/month)B09PY9RFYC (4.4/5 (3345 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsGRYVOX
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 彩色拼接绑带，视觉最醒目
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- 露趾凉鞋形态，和包脚运动鞋差异大
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- 夏季户外/涉水场景，购买意图更明确
B09PY9RFYC (4.4/5 (3345 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色绑带加图案印花，更有辨识度
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- 厚底运动凉鞋外观鲜明，区别于常见鞋型
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- 功能聚焦足弓支撑、防滑，适合户外场景
B0DGGCRB97 (4.5/5 (3331 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：它已经进入强竞争但还没到“高利润可复制”的状态，新品牌几乎没有稳定胜算。 现有样本里，已知利润产品主要集中在 YOCCI 这样的老品牌手上；新品牌里，盈利率为 0%，而新品牌新上架产品的未盈利比例达到 66.67%，这说明新品进入后更容易先被竞争和成本吞掉，而不是快速赚钱。
从数据看，市场最赚钱的产品几乎都来自 YOCCI：B09PYHJHT7 月销 200 件、月营收约 44.8 万 CNY、利润率 26.77%；B09PY9RFYC、B09PYHG8Y5、B09PYJKZHW 的利润率都在 24.92%~27.74% 之间，B0DGGCRB97 也还有 15.32% 的可接受利润率。反过来，新品牌样本里 Bare Frog 的 B0GTKFFD8S、Scurtain 的 B0G258BW93 都没有跑出有效销量，Amazon Essentials 的 B0FNS6C4YQ 虽然有 50 件/月销量，但利润率只有 13.22%，而且它自己的新产品里 2 个都不盈利。更关键的是，失败样本集中暴露出同一个问题：外观和卖点太像，缺少真正差异化，像 GSLMOLN 的 B0CTK9B6L5、B0CTKB1THF，以及 mitvr 的 B09TK6KNJY、B09TK6RQF7，都被市场证明是“好看但不好赚”。
对大品牌来说，能进，但要准备重投入去拼品牌力、差异化和长期广告；可参考的只有 YOCCI 这类已验证的强势品牌及其 ASIN：B09PYHJHT7、B09PY9RFYC、B09PYHG8Y5、B09PYJKZHW、B0DGGCRB97。对小品牌来说，不建议进入；这类市场里真正的新品牌成功案例几乎没有，且没有看到“<300 reviews/年还能自然跑出来”的可靠小商家样本，反而更像是老品牌和强投放在维持优势。短结论：这是一个偏饱和、偏价格战、且新品牌胜率很低的市场，不要做。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09PYHJHT7YOCCI2022-01-07Yes$22.4200pcs$4480.026.77%$1199.3B09PY9RFYCYOCCI2022-10-11Yes$23.66100pcs$2366.027.74%$656.33
B09PXVHHZ9YOCCI2022-01-07Yes$23.36100pcs$2336.027.42%$640.54
B09PYHG8Y5YOCCI2022-10-11Yes$21.2100pcs$2120.027.59%$584.91B09PYJKZHWYOCCI2022-01-07Yes$21.27100pcs$2127.024.92%$530.05B0DGGCRB97YOCCI2024-09-09Yes$24.17100pcs$2417.015.32%$370.29
B0B18C648PYOCCI2022-05-13Yes$22.750pcs$1135.027.25%$309.29Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FNS6C4YQAmazon Essentials2026-04-08No$29.050pcs$1450.013.22%$191.69
B0GTKFFD8SBare Frog2026-03-23No$25.58-pcs$-27.66%$-
B0G258BW93Scurtain2025-12-25No$24.57-pcs$-22.46%$-B0FNSS783YAmazon Essentials2025-08-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经是高竞争、低成功率的价格战环境。 新品整体成功率只有15.91%，但新上架产品成功率是0%，新品牌新品成功率也是0%，说明真正的新进入者几乎没有可复制的胜出路径；最近一年里新增的新品牌主要是GRYVOX、Bare Frog、Scurtain、Amazon Essentials，合计4个新品牌，但没有任何一个新品牌新品跑出盈利，市场明显在向更难做的方向走。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Bare FrogScurtainAmazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/处于饱和与价格战状态。 近一年新增品牌只有4个，但新上架6个里0%真正转化为可盈利新品，新品牌新增产品的成功率也是0%；同时，最新可见的新入场产品利润率集中在13.2%~27.29%，但能真正跑出来的只有老牌 YOCCI 的成熟款，新品牌几乎全军覆没，说明新玩家进入门槛很高、而且新品牌并没有形成可复制的成功路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYOCCI Women's Original Sport Sandals Hiking Sandals with Arch Support Yoga Mat Insole Light Weight Outdoor Water Shoes
This listing is deemed profitablePrice (USD)$23.36Released TypeOld Release (2022-01-07)Brand is an old entry in this marketSize and Weight26.1 x 12.6 x 6.4 cm, 308.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
深蓝几何绑带配黑色鞋底，视觉上更偏户外运动风, 厚底凉鞋结构，带弧度鞋面绑带与包跟设计，和常见网布运动鞋/水鞋差异明显Key Buying Motive
带足弓支撑与瑜伽垫EVA鞋垫，兼顾缓震、支撑和防滑Target Customers
偏好户外徒步、海边/泳池/花园等多场景使用，并需要足弓支撑的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,336.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.63% / 27.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.31% / 20.10%Peak / Non PeakSales & BSR Performance
YOCCI Women's Original Sport Sandals Hiking Sandals with Arch Support Yoga Mat Insole Light Weight Outdoor Water Shoes
This listing is deemed profitablePrice (USD)$23.66Released TypeOld Release (2022-10-11)Brand is an old entry in this marketSize and Weight27.5 x 12.3 x 6.2 cm, 349.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
采用多彩拼接绑带配色，相比竞品更醒目，偏休闲户外风格。, 凉鞋结构明显区别于竞品的包脚运动鞋/袜套鞋，露趾设计更适合夏季与涉水场景。Key Buying Motive
鞋床采用瑜伽垫式EVA材质并结合足弓支撑、魔术贴可调节与后跟防磨，兼顾舒适、支撑和穿脱便利。Target Customers
面向需要夏季户外、涉水、徒步与日常通勤兼用的女性用户，尤其偏好轻便、支撑性和防滑性的买家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,366.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.00% / 27.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.79% / 20.54%Peak / Non PeakSales & BSR Performance
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