- Benchmark ASINB0FS2HR7R8
- MarketplaceUS
- Category ID121177981011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对大品牌和小商家都不是好机会：当前可见新品牌只有 Amazon Essentials 1 个，新上架 2 个样本，盈利率 0%，新品牌新上架成功率也是 0%，说明不是“还能挑到机会”，而是新品一进去就被同质化和成本吞掉。再看近期开品节奏，2025 年 9 月和 2026 年 6 月各只有 1 个新款，但全部不赚钱，市场没有走向健康扩张，反而是在向低效竞争收缩。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算虽能覆盖单个ASIN的前期启动，但市场已经是低利润、低成功率、明显同质化的高风险区。 关键不是钱够不够，而是即使有钱，也很难做出可持续盈利；对大品牌和小商家都不是好机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 速干/排汗功能T恤：比亚麻混纺衬衫更便宜，日常通勤和轻运动都能穿，替代“清凉舒适”需求更直接。
- 棉麻风短袖衬衫：价格通常更低、穿脱更省事，适合不想买长袖但仍想要休闲夏季感的人。
- 轻薄长袖防晒衫/UPF外套：如果用户主要是为了夏季遮阳和凉感，这类单品更容易买到，户外用途更明确。
- 基础款牛津纺或府绸长袖衬衫：更百搭、可用于工作和休闲场景，若不需要亚麻质感，可作为更实用替代。
- 二手/翻新平台上的同类夏季衬衫：如果目标是低成本获得类似风格，二手渠道通常更便宜且选择多。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前是明显的低利润/价格战市场，且没有任何可复制的成功新品牌样本。 现有可见数据里，产品盈利率只有0%，新品牌新上架盈利率也是0%，说明不是“还有机会”，而是“几乎没有健康利润空间”。
证据很直接：Amazon Essentials 在这个类目里作为新进入品牌，2个新上架ASIN全部非盈利，品牌成功率0%；B0FS2HR7R8（54条评价，$20.75，月销50，月营收$1,037.50）表面利润率17.8%，但综合后仍判定为非盈利，早期投入约$2,936.95，其中广告约$660.52；B0FSFNL7MC 同样非盈利。 这说明就算有17%+的表面毛利，也可能被广告、履约和隐性成本吞掉；而且该品牌的两个新品都停留在非盈利，根本不能作为小卖家成功案例。时间趋势上，2025年9月和2026年6月各出现1个新上架非盈利，最近新入场没有任何盈利转化，市场不是在变热，而是在变差。
Least investment in new productsNew products with Highest revenueMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FSFNL7MCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,037.50(50pcs/month)B0FS2HR7R8 (4/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FS2HR7R8 (4/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FSFNL7MCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经出现价格战和轻度饱和信号，小品牌不适合进，大品牌也没有明显胜算。 目前可见数据里，整体可判定为盈利的产品占比是0%，新上架产品的盈利占比也是0%；而两条已识别的新上架样本全部不赚钱，且都来自 Amazon Essentials，说明不是靠普通小品牌就能轻松切入的市场。
证据很直接： 目前样本里只有 2 个可识别产品，Amazon Essentials 这一个品牌就占满了全部样本，形成了明显的品牌集中；其新上架产品 B0FS2HR7R8 定价 20.75 美元，月销 50 件、月营收 1037.5 美元，表面有 17.78% 的利润率，但最终仍被判定为不盈利，失败原因是“缺乏独特性”“竞争过强”“利润空间偏低”。另一个新上架款 B0FSFNL7MC 也同样不盈利，且从时间上看，2025 到 2026 期间只有这类非盈利新品出现，没有任何成功新样本，说明市场不是在扩张，而是在被同质化产品拖进低效竞争。按你的规则，这已经是价格战风险很高的市场；虽然没有看到 30+ 新品牌涌入，因此不能叫严重超饱和，但“新品牌成功率 0%”本身就足够否决入场。对大品牌来说，虽然有能力砸预算，但当前没有看到任何可复制的高利润样本；对小商家来说，更没有 <300 评论/年 的真实成功案例，反而只看到需要靠品牌力、营销力或更强差异化才能勉强站住的局面。
最后的判断：不要进入。 如果你坚持做，大品牌至少要准备明显高于当前单品预算的长期品牌和投放资金；小商家则不建议硬碰，因为这里没有证明“普通小品牌能无靠 predatory tactics 成功”的证据。可跟的对象只有 Amazon Essentials 的这两个新款 ASIN：B0FS2HR7R8、B0FSFNL7MC，但它们本身就是失败样本，不应当被当作成功标杆。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FS2HR7R8Amazon Essentials2026-06-02No$20.7550pcs$1037.517.78%$184.47B0FSFNL7MCAmazon Essentials2025-09-24No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FS2HR7R8Amazon Essentials2026-06-02No$20.7550pcs$1037.517.78%$184.47B0FSFNL7MCAmazon Essentials2025-09-24No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：你看到的不是可复制的机会，而是一个被大品牌样板产品主导、但新上架产品几乎全军覆没的市场。最关键的是，新品牌新发布产品盈利率为0%，当前样本里新上架产品的整体盈利率也是0%，而且已经出现了老牌/大牌风格的高投入打法，说明新人要想进场，不是靠普通选品就行，而是要砸钱做品牌、营销和差异化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入：它已经进入价格战高风险区，而且新品牌几乎没有真正跑通的证据。 目前可见的新增品牌只有 Amazon Essentials 一个，但它的两条新上市都失败了；新品牌新上架成功率是 0%，且最近两次新增都集中在同一品牌、同一通用款，说明不是机会扩张，而是更像在硬推标品。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases