- Benchmark ASINB0FG8TWBR7
- MarketplaceUS
- Category ID1045658
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是价格战区，而且对新品牌和小商家都不友好。 现在能识别到的新品牌数量是 0，说明不是“新品牌红利期”，而是被老牌 Amazon Essentials 牢牢占住；可见样本里整体可判定盈利率是 0%，新上架产品盈利率也是 0%，最近的新品 B0FG8TWBR7 也只有 0.65% 利润率，几乎没有安全垫。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家和小卖家都不友好。 直接看结果：用户预算 50万CNY 表面上能覆盖单个ASIN前期入场，但市场里可见样本的整体盈利率是 0.00%，新上架产品盈利率也是 0.00%，已经是明显的价格战/低回报信号；而且像 Amazon Essentials 这种老品牌即使有销量，B0FG8TWBR7 这类新品仍只有 0.65% 利润率，370条评论已经接近强营销甚至偏激进打法的警戒线。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 二手/折扣针织开衫：同样能满足叠穿和保暖需求，价格通常更低，且在 Amazon Warehouse、eBay、Poshmark、ThredUp 等渠道更容易快速找到替代款。
- 基础款卫衣/拉链卫衣：如果用户只是需要一件日常外搭，卫衣通常更便宜、更耐穿、搭配更省心，也更适合通勤和休闲场景。
- 轻薄抓绒外套：比针织开衫更容易买到低价位产品，保暖性更直接，适合不想处理针织起球、变形的人群。
- 纯色长袖T恤叠穿：这是最省钱、最容易上手的替代方案之一，直接用现有衣橱就能实现类似的层次感。
- 非正式西装外套/休闲西服：如果购买动机是“看起来更利落”，低价休闲西装外套能提供更强的外观升级效果，且适用场景更广。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经是价格战区，而且现有样本里看不到可复制的小品牌成功路径。 目前可见的可判定产品只有 2 个，市场可判定盈利率 0%，新品盈利率 0%，说明不是“还能挤进去”的状态，而是“进来就被压价”的状态。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FG9QBNL7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,157.00(50pcs/month)B0FG8TWBR7 (4.3/5 (370 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FG8TWBR7 (4.3/5 (370 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FG9QBNL7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前样本里可识别的盈利率是0%，新上架产品盈利率也是0%，而且没有任何新品牌在场，说明不是新品牌机会，而是由老牌 Amazon Essentials 主导的低利润市场。 对于大品牌，这里不是“能砸钱就能赢”的市场，因为连现有头部样本都没有形成健康利润；对于小商家，更不适合，既没有真实的新品牌成功案例，也看不到不靠激进手段就能跑通的路径。
证据很直接：市场里可识别的两条产品记录都来自 Amazon Essentials，其中 B0FG8TWBR7 价格 $23.14，最近月销 50 件，最近月营收约 $1157，但非峰值运费利润率只有 0.65%，几乎没有利润；另一个 B0FG9QBNL7 也是同品牌、同样不可视为正向案例。品牌层面，Amazon Essentials 共 2 个产品，盈利产品 0，非盈利产品 2，成功率 0.00%；市场层面，整体可识别盈利率 0.00%，新上架产品盈利率 0.00%。这不是“健康竞争”，而是利润被压到极低的价格战状态。同时，样本中没有任何新品牌，意味着不存在可复制的真实小商家成功样本；当前唯一能看到的就是一个老品牌在低利润下维持销量，说明如果要硬进场，大概率需要更强品牌力、更多投放和更长回本周期，而这超出了单个 ASIN 的常规启动预算能安全覆盖的范围。
结论很清楚：不要进入。 大品牌也不应把它当成优先扩张赛道；小商家更不应把 Amazon Essentials 这种老牌表现当作自己的成功模板。若一定要做，至少要满足“明显差异化、可接受利润率、可验证的新品牌成功案例”这三个条件，但现在的数据一个都不满足。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FG8TWBR7Amazon Essentials2025-10-19No$23.1450pcs$1157.00.65%$7.53B0FG9QBNL7Amazon Essentials2025-07-01No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FG8TWBR7Amazon Essentials2025-10-19No$23.1450pcs$1157.00.65%$7.53#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已接近/进入价格战区，且新品牌几乎没有可验证的成功样本。 现有数据里，核心样本 B0FG8TWBR7（Amazon Essentials）是非盈利，说明连老品牌做新款也没打赢；而新发布产品的盈利率在当前可见数据中为 0%，不是“有点难”，而是当前样本下直接失败。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，已经偏向饱和和价格战。 近几年的新品发布几乎没有形成可验证的盈利面，最新样本里唯一被抓到的“成功”也不是新品牌，而是老牌 Amazon Essentials 的一条基础款开衫，结果仍然是亏损，说明这里更像是大品牌硬扛流量与价格，而不是留给新品牌或小卖家的机会。
从数据看，市场信号很差：近几年新上架数量在样本里几乎没有形成增长，2025 年到目前只抓到 1 个新上架案例，而且还是 Amazon Essentials / B0FG8TWBR7 这类老品牌动作；该款售价 23.14 美元，月收入 1157 美元，但结论是不盈利。品牌层面，Amazon Essentials 在该细分里 2 个样本产品 0% 盈利、100% 亏损；产品失败原因很一致，都是 缺乏差异化、市场太小或竞争极端、利润空间太薄。这类经典基础针织开衫太同质化，说明市场已经进入“谁更能压价、谁更能砸预算”的阶段，而不是靠普通选品能跑出来的阶段。再看新品获利结构，老品牌新发布盈利率为 0%，新品牌的数据也没有表现出可用的正向样本；这不是“还有空间”的市场，而是“连大牌都打不穿利润”的市场。
对两类卖家都一样：大品牌也不该进，小卖家更不该碰。 你当前预算 50万人民币，理论上足够做单个 ASIN 的前期投入，但在这个类目里，钱并不会自动换来胜率，因为基础款本身没有足够差异化，后续还很可能要补研发、品牌和认证费用；如果想靠低价硬拼，还会撞上更强的老品牌与更薄的利润。直接结论是：不要进入。 如果一定要做，只能去找真正有技术、材质、版型或功能壁垒的细分款，否则大概率就是被价格战吞掉。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 1 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases