- Benchmark ASINB0FS2HR7R8
- MarketplaceUS
- Category ID121177981011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是低利润、弱差异化的价格战环境。 目前只看到 1 个新品牌 Amazon Essentials，2 个新上新里 0 个盈利，成功率 0%，而且最近两次新上新都失败，说明不是“等一等就会好”的市场，而是正在把普通基础款直接卷掉。
证据很一致： Amazon Essentials 这两个样本都属于基础男装思路，B0FS2HR7R8 是浅蓝色常规长袖亚麻棉混纺衬衫，售价 20.75 美元，账面利润率 17.78%，但仍然不盈利；另一款 B0FSFNL7MC 也不盈利。产品失败原因都指向同一个问题：缺乏独特性、目标人群太泛、市场竞争强，说明这里不是靠“正常上架”能做出来的市场。品牌侧也没有看到真正的小商家成功案例；相反，Amazon Essentials 2 个新产品全部失败，已经是大品牌样本也跑不出的信号。当前时间趋势没有改善迹象，2025/9 和 2026/6 的新上新都没有形成可持续盈利，市场不是在变好，而是在向更强的价格竞争走。
- 大品牌结论：不建议进。 50 万 CNY 预算只能覆盖单品前期备货、物流和投放，连长期研发、品牌和认证成本都没算进去；面对这种 20 美元左右、利润率不到 20% 但仍不赚钱的基础款，资金优势也很难转成利润优势。
- 小商家结论：更不建议进。 没有看到 <300 reviews 的真实成功样本，看到的只是普通基础款在竞争里被压住；如果硬要进，只能靠明显设计差异、功能差异或强营销，但这已经不是健康机会，而是高风险硬打。
- 短结论：别进。 这是一个价格战明显、成功率为 0%、没有可复制小商家胜例的市场；大品牌和小商家都不应把它当成可进入赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个适合进入的市场：整体 0% 可盈利、0% 新品可盈利，且已出现典型价格战/弱差异化信号。 你的 50 万 CNY 预算只能覆盖少量单品前期备货、物流和投放，连“入场门票”都算勉强，更别说研发、品牌和认证的长期成本；以当前数据看，进入后大概率会被迫卷价格，而不是靠利润取胜。
证据很直接：Amazon Essentials 这类样本里，新上架的 B0FS2HR7R8 售价约 20.75 美元，账面利润率只有 17.78%，但最终仍被判定为不盈利；另一款 B0FSFNL7MC 甚至没有形成可验证销量。这个品牌下 2 个样本里，盈利率是 0%，新产品盈利率也是 0%；同时，产品特征非常基础——浅蓝色、常规长袖版型、普通亚麻棉混纺、卖点弱、目标人群宽泛——说明市场并不奖励“普通款”，而是惩罚同质化。更关键的是，当前进入市场的“新品牌”样本里，新品盈利率同样是 0%，这不是小样本偶然，而是明确的失败信号；在这种环境下，如果没有强品牌力、强差异化或明显技术壁垒，单靠常规选品几乎没有胜算。
结论很硬：不建议推进。 大品牌也不适合进，因为这是一个低利润、弱差异化、回报不稳定的市场；小商家更不适合，因为没有看到任何真正的“小而美成功案例”，反而看到的是基础款、低辨识度、卖得动但不赚钱的样本。若一定要参考，最多只能把 Amazon Essentials 的这两个 ASIN 当作“反面教材”，而不是跟卖对象；真正可借鉴的不是它们的打法，而是要避开它们这种基础款竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 二手/清仓同类轻薄亚麻混纺衬衫：通常更便宜，尺码与款式选择也足够，适合不追求新品和品牌的用户。
- 快时尚基础款长袖衬衫（棉/棉麻混纺）：价格往往更低、上身场景接近，日常通勤或休闲替代成本更小。
- 纯棉牛津纺/府绸长袖衬衫：比亚麻混纺更常见、更好买，护理也更简单，适合作为“看起来体面”的替代。
- 超市/会员店自有品牌夏季长袖衬衫：通常定价更低、库存更稳定，适合对质感要求不极致的买家。
- 短袖亚麻或亚麻混纺衬衫：如果用户主要是为夏季透气感买单，短袖款往往更便宜、更轻松搭配。
- 防皱免烫长袖休闲衬衫：对不想频繁熨烫的人更友好，虽非同材质但实际使用门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经是低差异化、低成功率的价格战市场。 现有样本里可识别的盈利率是0%，新品牌新发产品盈利率也是0%；再加上产品几乎都落在“常规基础款、缺少差异化”的同质化区间，说明不是靠简单加预算就能做出来的市场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FSFNL7MCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,037.50(50pcs/month)B0FS2HR7R8 (4/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FS2HR7R8 (4/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FSFNL7MCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场：当前样本里新产品利润为0%，新品牌新上架产品盈利率也是0%，而且最近两次新上架都以失败告终，说明这里已经进入低利润、低成功率的高风险区。 这不是“还能靠努力做起来”的市场，而是更像被大品牌主导、基础款互相压价的环境；对大品牌和小商家都不友好，尤其不适合现在切入。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FS2HR7R8Amazon Essentials2026-06-02No$20.7550pcs$1037.517.78%$184.47B0FSFNL7MCAmazon Essentials2025-09-24No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FS2HR7R8Amazon Essentials2026-06-02No$20.7550pcs$1037.517.78%$184.47B0FSFNL7MCAmazon Essentials2025-09-24No$--pcs$--%$-#New Product Success Rates
Listing这个类目不值得进入，已经是高竞争、接近价格战的市场。现有样本里可识别的盈利率是0%，新品牌新上架产品盈利率也是0%，而且两款新产品都来自 Amazon Essentials，说明连大品牌都没跑出来，市场更像是被基础款、低差异化和弱销量拖住了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险/准过度拥挤状态。 过去两年几乎看不到可复制的赚钱新机会：新品牌样本里只有 Amazon Essentials 这一家，2 个新上新全部不赚钱，整体新上新盈利率是 0.00%，而且最近一批进入的产品也没有出现稳定利润，说明竞争正在向低利润、低容错方向走。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases