- Benchmark ASINB0FG8TWBR7
- MarketplaceUS
- Category ID1045658
- Analyzed Products
- Keywordmen's cardigan, button cardigan men
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战区，而且对小商家和外部大品牌都不友好。 关键不是你预算不够，而是新品成功率只有2.94%，新品牌成功率0.00%，新品牌 Havyxar 7 个新上架全部亏损；市场里能赚钱的几乎都来自老品牌 Amazon Essentials，说明这里靠“做一个普通新品”基本拿不到有效销量。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入，尤其对小商家是明显不值得做的市场。 用户预算 500000 CNY 表面上能覆盖单个 ASIN 的前期铺货、运输和投放，但这个类目已经进入高压竞争：整体可判断利润的产品里，只有 12.5% 在赚钱，新品盈利率只有 2.94%，而新品牌新上架几乎全军覆没，说明不是资金不够，而是进入后大概率拿不到有效销量。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?79.41%New listing success rate (old brands):3.70%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 拉链针织开衫：通常比按钮款更容易穿脱，且在二手/快时尚渠道更容易找到低价替代，适合不想被纽扣设计限制的人群。
- 卫衣开衫/连帽开衫：价格往往更低、搭配门槛更低，偏休闲场景可直接替代男士按钮开衫的日常叠穿需求。
- 轻薄针织外套（无扣）：省去扣子和版型选择的顾虑，穿着更简单，适合作为室内办公/过渡季替代方案。
- 针织马甲/背心开衫：如果用户主要是为了层次感和轻保暖，马甲比长袖开衫更便宜、活动更自由，也更容易与衬衫搭配。
- 长袖Polo衫或针织Polo：在“看起来更体面但又不想穿正统开衫”的场景里，通常更易买、更便宜，且不需要额外内搭。
- 薄款卫衣或圆领毛衣：对只追求保暖的人来说，通常更普及、价格更低，且不需要考虑开衫的版型、扣位和肩线是否合适。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已经明显进入价格战/饱和区。 关键信号很直接：新品牌只有 1 个，但 34 个新上架里仅 1 个盈利，整体新上架成功率只有 2.94%，新品牌成功率更是 0.00%；同时 7 个新品牌新品全部亏损，说明不是“少量失败”，而是新进入者几乎集体失手。
New products with Highest revenueMost investment in new productsLeast investment in new productsHavyxar
Recent Monthly Revenue (USD):-(-)B0FVSJWDVN (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FVSJWTJ9 (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FVSL265X (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$1,470.00(50pcs/month)B07P4PSV2N (4.6/5 (14337 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,464.00(50pcs/month)B07NZ8TBMZ (4.6/5 (14337 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,433.50(50pcs/month)B07P2JXBGZ (4.6/5 (14339 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 南瓜+雪花节日图案，和基础纯色款差异最大
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- 万圣节主题强，图片更醒目，容易吸引点击
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- 橙黑配色对比强，视觉识别度高
B096X22PT2 (4.4/5 (1604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 圣诞提花主题明确，与日常开衫区分明显
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- 深色底+白绿图案，节日感强，适合礼物购买
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- 图案和场景属性突出，图片更容易抓眼
B0FFSWPF25 (4.4/5 (1604 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显偏向老品牌主导的价格竞争区。 新品牌几乎没有盈利样本：Havyxar 7个新产品全部不盈利，盈利率0%；而老品牌 Amazon Essentials 在新品里也只有1/24盈利，COOFANDY 的新样本大多也卡在低利润区，说明不是简单“做个新品”就能赢，而是要靠品牌力、旧链接复用或持续投放硬推。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07NZ8TBMZAmazon Essentials2019-11-06Yes$29.2850pcs$1464.023.82%$348.73
B07NYBK2LCAmazon Essentials2020-01-15Yes$28.5950pcs$1429.523.19%$331.51B07P5DXV2NAmazon Essentials2019-09-25Yes$28.2550pcs$1412.523.05%$325.59
B07NZ8T2QKAmazon Essentials2019-09-25Yes$28.0250pcs$1401.022.62%$316.91B096X22PT2COOFANDY2021-06-09Yes$38.9950pcs$1949.515.92%$310.37B07P2JXBGZAmazon Essentials2019-09-25Yes$28.6750pcs$1433.521.42%$307.06B07P3NQ6XFAmazon Essentials2021-08-22Yes$27.4350pcs$1371.522.06%$302.56B07P4PSV2NAmazon Essentials2020-11-29Yes$29.450pcs$1470.019.07%$280.33B07P5FBHG7Amazon Essentials2019-09-23Yes$28.3950pcs$1419.513.68%$194.19
B0FG99B4QTAmazon Essentials2025-10-22Yes$26.0950pcs$1304.510.18%$132.8Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FG99B4QTAmazon Essentials2025-10-22Yes$26.0950pcs$1304.510.18%$132.8#New Product Success Rates
Listing这个市场不适合进入，核心原因是新品几乎全军覆没，且新品牌没有跑出真正可复制的成功样本。 从数据看，新品成功率只有2.94%，新品失败率高达97.06%；新品牌里成功率是0%，老品牌也几乎只靠旧链接改款拿到1个成功样本，说明这里不是“有机会竞争”的市场，而是明显的高压价格战市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HavyxarAmazon EssentialsOther#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经接近/处于价格战和过度拥挤状态。 过去一年几乎只看到新品牌 Havyxar 在试水但 7 个新产品全部失败；真正能赚钱的新增产品只有 Amazon Essentials 的 1 个，新增成功率只有 2.94%，远低于可接受水平。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 3 8 1 0 0 0 22 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 3 2025/10 0 3 8 1 0 0 0 19 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB07NYBK2LC (4.6/5 (14339 Reviews))Amazon Essentials Men's V-Neck Cotton Knitted Cardigan Sweater, Ribbed, Black, Medium
This listing is deemed profitablePrice (USD)$28.59Released TypeOld Release (2020-01-15)Brand is an old entry in this marketSize and Weight34.8 x 27.7 x 5.1 cm, 440.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典黑色纯色针织开衫，搭配V领与罗纹收口，属于通用百搭款Key Buying Motive
100%棉纱线，轻薄且有自然弹性，适合日常叠穿Target Customers
需要通勤、办公和休闲都能穿的基础款男士Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,429.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.94% / 23.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.97% / 9.22%Peak / Non PeakSales & BSR Performance
Amazon EssentialsB07NZ8T2QK (4.6/5 (14339 Reviews))Amazon Essentials Men's V-Neck Cotton Knitted Cardigan Sweater, Ribbed, Light Grey Heather, X-Large
This listing is deemed profitablePrice (USD)$28.02Released TypeOld Release (2019-09-25)Brand is an old entry in this marketSize and Weight34.4 x 26.9 x 5.3 cm, 508.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
浅灰色 Heather 配色更偏基础百搭，走日常通勤路线, 纯素色针织开衫，V领加纽扣门襟与罗纹收口，设计更基础通用Key Buying Motive
100% 纯棉纱线，轻薄、柔软，适合作为日常叠穿层Target Customers
偏好基础款、通勤可穿、需要在办公室和休闲场景之间切换的男性Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,401.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.29% / 22.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.07% / 8.40%Peak / Non PeakSales & BSR Performance
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