- Benchmark ASINB0FVLBFCV9
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，且对大品牌和小品牌都不友好。 目前可见样本里只有 1 个新品牌 Amazon Essentials，2 个新发布产品里 0 个盈利，成功率 0.00%，而且近一年的新增都没有跑出可复制的赚钱样本；这不是机会扩张，而是新进入就失败的信号。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 你现在的预算是50万CNY，看起来足够覆盖单个ASIN前期铺货、头程和基础推广，但这个市场的真实问题不是钱够不够，而是几乎没有可验证的盈利样本，而且新品牌入场后成功率为0%，这意味着它更像一个低胜率的基础款竞争场，不值得押注。
证据很直接：市场里已识别到的新品牌只有Amazon Essentials，新增产品只有2个，盈利产品0个，成功率0.00%；这两个新品里，B0FVLBFCV9售价16.27美元，月销50件、月营收813.50美元、70条评价，但仍然不盈利；另一个B0FVLDM5KT甚至连稳定销售都没有。更关键的是，两个产品都被判断为常见基础款、差异化很弱，卖点只是棉混纺、无标签、舒适腰头、基础版型，盈利主要依赖品牌力而不是产品创新。时间趋势上，2025到2026年持续有新品进入，但每个阶段出现的都是非盈利新品，没有看到市场从“试水”走向“可复制盈利”的迹象。这个市场已经表现出价格压力和基础款同质化，不是适合小品牌靠单品突围的环境。
如果硬要对照两种卖家场景：对大品牌来说，Amazon Essentials 这种已经有品牌势能的打法都没跑通，说明要进来至少得承受更高的品牌投放和长期亏损压力；对小品牌来说，更没有可靠的真实成功案例，反而看不到任何<300评价、可复制的健康盈利样本。短结论：不要进入；50万CNY不是问题，问题是这个市场没有足够的盈利证据和差异化空间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/清仓同类内裤（如本地折扣店、平台上的过季多件装）
- 低价基础款三角裤/平角裤多件装（非儿童专用品牌也可，通常更便宜且更易买到）
- 自有品牌儿童内裤（超市/大型连锁店自营款，往往价格更低、补货更稳定）
- 棉质无缝/简装内裤单件试买再批量补货（降低一次买10件的试错风险）
- 可拆分购买的内衣混装包（按需组合尺码/颜色，适合不想一次囤货的家庭）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，直接判定为不值得做。 当前样本里只有 1 个新品牌 Amazon Essentials，2 个新上架 ASIN 全部亏损，整体新产品成功率 0.00%，而且近一年与近月没有任何盈利新品出现，说明不是可复制的增长市场，而是明显的低成功率试错场。
New products with Highest revenueMost investment in new productsLeast investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FVLDM5KTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$813.50(50pcs/month)B0FVLBFCV9 (4.7/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FVLBFCV9 (4.7/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FVLDM5KTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，而且已经是明显的失败场：当前只看到 1 个品牌 Amazon Essentials，对应 2 个新上架产品里 0 个盈利，新品牌成功率 0.00%；同时 2 个产品里有 1 个当前毛利只有 17.4%，虽然没掉到 10% 以下，但已经很接近低利润竞争区，再加上新品几乎都没跑通，说明不是普通竞争，而是新进入者很难站稳。市场时间趋势也没有给出持续扩张的信号，近几年到近几个月的新增都非常少，只有 2025/10 和 2026/5 各出现 1 个新产品，根本看不到健康增长，反而更像是被少数品牌试水但没形成可复制机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FVLBFCV9Amazon Essentials2026-05-21No$16.2750pcs$813.517.4%$141.55B0FVLDM5KTAmazon Essentials2025-10-10No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FVLBFCV9Amazon Essentials2026-05-21No$16.2750pcs$813.517.4%$141.55B0FVLDM5KTAmazon Essentials2025-10-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌与新上架产品的成功率为0%，而且已经出现明显价格竞争和低质量对手信号。 目前样本里只有 1 个品牌 Amazon Essentials、2 个新上架 ASIN，全部都没有做出可验证的盈利；这不是可复制的机会，而是一个高成本、低回报的试错市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很直接：新品牌几乎没有跑通，已经偏向高风险/高竞争的价格战环境。 目前只看到1个新进入品牌 Amazon Essentials，2个新发布产品里，盈利率是0%，非盈利率是100%；近期唯一能看到的样本 B0FVLBFCV9 也只是 17.4% 的利润率，但销量不活跃，近月只有50件、月营收813.5美元，早期投入却高达2244.77美元，说明“看起来有利润、实际上没形成稳定可复制的盈利”。
从时间趋势看，市场不是在变容易，而是在变难。 近一年和近几个月的新发布样本几乎只有 Amazon Essentials 的两条记录，2025年10月和2026年5月都出现了非盈利新发布，没有任何新品牌的成功样本；这不是健康增长，而是“新进入就失败”的信号。按你的规则，成功率低于10%就是高风险市场，而这里新品牌新发布盈利率是0%，直接踩线。再看 Amazon Essentials 这类新进入样本，既不是你要找的“真小品牌成功案例”，也没有出现<300评论/年的清晰可复制赢家；反而是一个大牌体系在做新尝试，说明小卖家如果想进场，几乎只能靠更重的投放、更强的供应链和更高的品牌/研发预算，不是500000 CNY就能稳稳解决的普通机会。
关键结论：不要进。 大品牌这边没有看到可验证的正向标杆，小品牌这边没有任何真实成功案例；当前可见样本只有失败和未跑通的高投入信号。可直接参考的对象只有 Amazon Essentials 的 B0FVLBFCV9 和 B0FVLDM5KT——它们告诉你的不是机会，而是进入后很容易被投入和竞争吞掉。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases