- Benchmark ASINB0FFJ4PNYM
- MarketplaceUS
- Category ID2475830011
- Analyzed Products
- Keywordbaby rain jacket, toddler rain jacket, boys rain jacket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是价格战偏重、对新品牌极不友好的市场。 现有数据里，新品牌只有 1 个，10 个新产品全部失败，成功率 0%；市场整体新上架产品成功率也只有 14.29%，而且真正赚钱的 4 个样本全部来自 Amazon Essentials 这类老品牌的旧链接重做，新品牌没有真实可复制的成功案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 新品牌盈利率只有14.29%，市场整体可盈利产品仅12.90%，已经接近价格战高风险区；同时能跑出来的成功样本几乎都依赖旧品牌资源和老链接重做，不是小品牌可复制的自然胜出。
Early sourcing + logistics + marketing budget (USD)$4,125.25 - $4,125.25Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?64.28%New listing success rate (old brands):22.22%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 防水雨披/轻便雨披：通常比专用雨衣外套更便宜、穿脱更快，适合临时下雨、幼儿园接送或推车出行。
- 连帽防风外套（非专门雨衣）：日常使用频率更高，价格常低于功能性雨衣；遇到小雨也能应急，平时还能当普通外套穿。
- 儿童伞+普通外套组合：成本最低、获取最容易；对短距离出行、停车场到室内这类场景，实用性很强。
- 推车/婴儿车雨罩：如果主要是大人推行婴儿或小童出行，雨罩比给孩子单独买外套更省事，也更适合突然天气变化。
- 一次性儿童雨衣：单次价格低、收纳简单，适合旅行、露营、主题乐园等偶发场景，不需要长期囤积尺码。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，尤其不适合小品牌；它已经明显走向同质化和价格战。 依据样本看，稳定赚钱的只有大牌依托旧链接做的延伸款，而新品牌 Rourufy 10 个新上架里 0 个盈利、0% 成功率，且样本里大量产品利润率落在 8.77%~18.2%，一旦落到 10%以下就直接进入高风险价格战区。
New products with Highest revenueLeast investment in new productsMost investment in new productsRourufy
Recent Monthly Revenue (USD):-(-)B0H5JM8ZXF (4.7/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H5JL6YB8 (4.7/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GZGGF69V (3.8/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$1,681.00(50pcs/month)B0FFJJBCB5 (4.8/5 (316 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,679.50(50pcs/month)B0FFJ4PNYM (4.8/5 (317 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,669.00(50pcs/month)B0FFJML8H9 (4.8/5 (316 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 浅卡其底色配青蛙图案，最有童趣辨识度
- |
- 与常见纯色雨衣差异更明显，更容易吸引点击
- |
- 防泼水+绗缝保暖，功能与外观都较突出
B0FFJV5BWC (4.8/5 (317 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 橄榄绿纯色基础款，和其他款式外观反差大
- |
- 极简无图案，适合偏实用型家长快速识别
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- 防泼水+轻保暖，图像里功能感明确
B0FFJVT8BM (4.8/5 (316 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很直接：新品牌和小商家都不该现在切入。 核心原因不是“没机会”，而是新品牌盈利样本几乎为零、旧品牌强势占位，而且当前能赚钱的产品利润并不高，已经明显接近低利润内卷区。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FFJ4PNYMAmazon Essentials2025-09-21Yes$33.5950pcs$1679.519.81%$332.71B0FFJML8H9Amazon Essentials2025-09-21Yes$33.3850pcs$1669.015.54%$259.37B0FFJJBCB5Amazon Essentials2025-09-21Yes$33.6250pcs$1681.012.86%$216.18B0FFJV5BWCAmazon Essentials2025-09-21Yes$29.5950pcs$1479.512.11%$179.17Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FFJ4PNYMAmazon Essentials2025-09-21Yes$33.5950pcs$1679.519.81%$332.71B0FFJML8H9Amazon Essentials2025-09-21Yes$33.3850pcs$1669.015.54%$259.37B0FFJJBCB5Amazon Essentials2025-09-21Yes$33.6250pcs$1681.012.86%$216.18B0FFJV5BWCAmazon Essentials2025-09-21Yes$29.5950pcs$1479.512.11%$179.17#New Product Success Rates
Listing这个市场不值得进入：已经明显偏向价格战且对新品牌极不友好。 直接看数据，整个市场新上架产品的成功率只有14.29%，但新品牌Rourufy的10个新产品里一个都没赚到钱，属于100%失败；同时现有能跑出来的利润几乎全部被老牌Amazon Essentials吃掉，新机会非常少。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon EssentialsRourufyFYMNSIOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入过度拥挤状态。 近一年里新进入品牌只有 1 个，但它 10 个新产品全部失败；整体新发布 28 个里只有 4 个盈利，成功率仅 14.29%，而且几乎全部盈利都来自 Amazon Essentials 这类老品牌，新品牌没有任何真实成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 4 0 0 0 14 2026 0 0 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 4 0 0 0 3 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 8 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FFJ4PNYM (4.8/5 (317 Reviews))Amazon Essentials Baby Boys' Water-Repellent Rain Jacket with Quilted Lining, Light Tan Frogs, 18 Months
This listing is deemed profitablePrice (USD)$33.59Released TypeNew Upgraded Version on Old ASIN (2025-09-21)Brand is an old entry in this marketSize and Weight35.9 x 23.1 x 8.5 cm, 390.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
浅棕底色配卡通青蛙图案，相比竞品的纯色或迷彩更偏童趣风, 童趣卡通青蛙印花，区别于竞品常见的纯色、迷彩和基础雨衣外观Key Buying Motive
Sofia Grainge 联名带来更强品牌背书；防泼水外壳 + 轻薄绗缝保暖内里，兼顾雨天防护与轻保暖Target Customers
更适合偏爱联名审美、想要兼顾雨天防护与秋冬轻保暖的婴幼儿男童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,679.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.60% / 19.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.45% / 2.76%Peak / Non PeakSales & BSR Performance
Amazon EssentialsB0FFJJBCB5 (4.8/5 (316 Reviews))Amazon Essentials Baby Boys' Water-Repellent Rain Jacket with Quilted Lining, Olive, 18 Months
This listing is deemed profitablePrice (USD)$33.62Released TypeNew Upgraded Version on Old ASIN (2025-09-21)Brand is an old entry in this marketSize and Weight37.1 x 26.2 x 8.4 cm, 399.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
橄榄绿色偏中性、低饱和，区别于常见亮色儿童雨衣, 带轻度绗缝内衬的短款连帽雨衣，整体更像秋冬外套而不是普通薄雨衣Key Buying Motive
PU防泼水外层+轻薄保暖绗缝内衬，兼顾防雨与保暖Target Customers
更适合需要一件雨天可直接外穿、同时兼顾初秋/早春保暖的婴幼儿男童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,681.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.09% / 12.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.64% / -6.87%Peak / Non PeakSales & BSR Performance
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