- Benchmark ASINB0FG8TWBR7
- MarketplaceUS
- Category ID1045658
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经明显是低利润价格战区。唯一可见的新发布样本来自 Amazon Essentials，市场里新品牌数为 0，新增产品盈利率也是 0%，说明不是给新品牌留空间的赛道；对小商家来说，没有可复制的真实成功案例，对大品牌来说，即使有资源也只能在极薄利润里硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论先说：这个市场不值得进入，用户这 50 万 CNY 也不够打开局面。 当前样本里可见的新发布产品成功率是 0%，而且只有 1 个新发布样本，唯一的活跃新上架 B0FG8TWBR7 由 Amazon Essentials 推出，卖到 23.14 美元、月销 50 件、月营收 115,700 美元，但利润率只有 0.65%，这已经是典型的低价高压环境；再加上该类目里 100% 的非盈利新产品都来自老品牌 Amazon Essentials，说明新切入点根本没有给小品牌留下空间。**
证据很直接：Amazon Essentials 的新上架卡其色开衫 B0FG8TWBR7 是活跃销售，但非盈利，且利润率只有 0.65%，按它的结构看，$3.72 头程 + $7.24 FBA + $3.47 佣金 + $2.05 采购，几乎没有利润缓冲；另一个老款 B0FG9QBNL7 甚至是无销售状态。产品本身也没有明显差异化，属于通用 V 领针织开衫、基础保暖和叠穿功能，目标人群泛、同质化高。市场趋势上，2025 年只有这一条新发布记录，2026 年几乎断档，说明不是健康增长，而是低活跃、低成功率、偏价格战的市场；在这种结构下，既看不到新品牌成功样本，也看不到小商家可复制的真实案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 二手/平价开衫：在本地二手平台、Poshmark、eBay 或 Amazon Warehouse 找同类开衫，通常比新品更便宜，且上身场景接近，属于低成本替代。
- 基础款抓绒拉链外套：如果用户主要是为了保暖和叠穿，抓绒外套在折扣店/线上更容易买到，通常单价更低、穿脱更方便。
- 轻薄卫衣或套头毛衣：当用户只是需要“看起来有层次”的外搭时，基础卫衣更便宜、更耐用，也更容易维护。
- 针织开衫租借/共享衣橱：对于偶尔穿一次的用户，租借比购买更划算，尤其适合临时会面、旅行或活动场景。
- 超市/折扣店自有品牌针织衫：Walmart、Target、Costco 等自有品牌常有更低价的类似针织上衣，购买门槛低、替代性强。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战市场：当前可见样本里盈利产品比例为0%，新上架产品盈利比例也是0%，而已出现的旧品牌新款 Amazon Essentials 也跑不出利润，说明不是“谁来都能赚”的阶段，而是利润被成本和竞争压到几乎没有空间。
证据很直接：Amazon Essentials 的成功款看起来像 active sales，但 B0FG8TWBR7 这条老品牌新款售价 $23.14，月销 50、月营收约 $1,157，利润率只有 0.7%，首月/早期投入约 $5,761.86，其中广告就约 $1,294.69；这说明即使是有品牌势能的老品牌，也只能在低利润边缘挣扎。另一条 B0FG9QBNL7 直接是非盈利、无有效销量表现。市场里没有任何可用的新品牌成功率信号，旧品牌新释放成功率为 0%、失败率为 100%，这不符合“小商家可稳妥切入”的条件。以你现有预算 50万 CNY 来看，资金虽然够做单 ASIN 试水，但面对这种利润率和成功率，钱只能放大损失，不能改变市场结构。
结论：不要进入。 大品牌也没有明显优势窗口，除非它愿意用更重的品牌/投放/供应链去硬拼；小商家更不该进，因为这不是可复制的良性案例市场，而是低毛利、低胜率、强竞争的消耗战市场。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FG9QBNL7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,157.00(50pcs/month)B0FG8TWBR7 (4.3/5 (370 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FG8TWBR7 (4.3/5 (370 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FG9QBNL7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已被老品牌占位，而且当前可见样本里新上架产品盈利率为0%，利润也几乎被打穿。 现有证据显示，唯一可见的新上架产品 B0FG8TWBR7 属于 Amazon Essentials 这种老品牌体系，售价 $23.14，月销约 50 件，但净利润率只有 0.65%，完全落在低利润价格战区；同品牌另一款 B0FG9QBNL7 甚至是非活跃销售。市场里可识别的盈利产品占比为 0%，新上架产品盈利率也是 0%，这不是适合新品牌试错的环境。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FG8TWBR7Amazon Essentials2025-10-19No$23.1450pcs$1157.00.65%$7.53B0FG9QBNL7Amazon Essentials2025-07-01No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FG8TWBR7Amazon Essentials2025-10-19No$23.1450pcs$1157.00.65%$7.53#New Product Success Rates
Listing这个市场不适合进入，已经是高竞争、接近价格战的市场。 我们看到整体可判定为盈利的产品比例是0%，新产品盈利率也是0%，而且样本里唯一清晰的新上架产品 B0FG8TWBR7 由老牌 Amazon Essentials 主导，却仍然不赚钱，说明新人进场后很难跑通。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入价格战区，而且没有任何“新品牌可复制的成功信号”。 近端数据里，新增节奏没有呈现健康扩张，反而几乎看不到真正的新品牌爆发；同时，市场整体盈利率为0.00%，新上架产品盈利率也为0.00%，说明现在不是“还有机会”，而是“几乎全军覆没”。
证据非常直接。 以核心样本 B0FG8TWBR7 为例，来自 Amazon Essentials 这个老牌大品牌，售价 23.14 美元，月销约 50 件，但在正常非旺季模型下利润率只有 0.65%，一到旺季/更差物流条件就直接变成 -8.27% 到 -39.44%；它失败的原因也很清楚：缺乏差异化、市场太小或竞争过度、利润空间太薄。再看时间趋势，2025 年到 2026 年几乎没有新增可见的新品牌成功案例，最近唯一出现的也是老品牌在旧链接上推新款，不能算小商家成功样本；这意味着新品牌并不是靠创新获胜，而是连老品牌都只能在通用基础款里挤利润，市场明显在走向更激烈的同质化竞争。按你的规则，这已经是超饱和+低利润+高风险组合，绝不适合继续投入。
最后的关键点：大品牌和小商家都不该进。 大品牌如果硬进，至少要准备高额品牌、研发和投放预算，但即便如此也只能面对极低利润和强竞争；小商家更没有真实成功样本可抄，且这类通用款不需要假评论就很难跑出来，而一旦要靠激进营销/堆评价才有存在感，说明这个赛道本身已经坏掉了。可执行结论：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 1 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases