- Benchmark ASINB0FHPN5DBQ
- MarketplaceUS
- Category ID14292111
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的老品牌主导型价格竞争盘面。 新品牌只有 1 个，且新品牌新品成功率 0%；全部新上架产品里，盈利率也是 0%。同时，最近释放出来的新产品没有任何健康盈利样本，说明这不是“再投一点钱就能跑通”的市场，而是进入后大概率被低利润和存量玩家挤压。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算500,000 CNY只能覆盖少量起步成本，但市场本身已经呈现出高壁垒和明显价格竞争特征。 数据里只有一个新品牌 ZYLORBEX 的新品 B0FT2S9RCZ，结果是非盈利；而老品牌 CS CELERSPORT 的核心款 B08DCS8CT7、B08DCMDWT7 仍在跑量并保持 17.58% 和 18.28% 的利润率，但这属于老品牌靠品牌力和成熟运营撑住的盘子，不是小品牌可以直接复制的低门槛机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 跑步训练袜/压缩袜：比跑鞋便宜很多，适合先做轻量运动或短距离慢跑；对预算敏感、只是偶尔运动的人更容易接受。
- 足部防滑/缓震鞋垫：如果用户主要是在现有鞋里提升舒适度，而不是立刻换鞋，这类替代方案更便宜、上手更快。
- 运动拖鞋/恢复拖鞋：适合跑后放松、通勤短走或室内活动，购买门槛低，也可作为“先替代一双跑鞋”的低成本选择。
- 二手/翻新跑鞋：价格通常显著低于新品，且更容易买到知名品牌；对只想先试试跑步的人是更经济的过渡方案。
- 多用途训练鞋：如果用户并非专注长跑，而是健身房、步行、通勤和轻度跑步混用，这类鞋往往比专业跑鞋更实用、购买决策更简单。
- 入门级健步鞋：对“只是想走得舒服、偶尔慢跑”的人，比专业跑鞋更容易满足需求，且通常价格更低、尺码和渠道更丰富。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新品成功率为0%，老品牌新品成功率也为0%，而且已出现明显价格战信号。 核心结论很直接：现在不是适合小品牌切入的窗口，大品牌即使有资源也只能高成本硬打，整体更像被旧玩家和低利润挤压的市场。
Least investment in new productsNew products with Highest revenueMost investment in new productsZYLORBEX
Recent Monthly Revenue (USD):-(-)B0FT2S9RCZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCS CELERSPORT
Recent Monthly Revenue (USD):$14,832.00(900pcs/month)B08DCS8CT7 (4.6/5 (8458 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,368.50(650pcs/month)B08DCMZH1P (4.7/5 (8440 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$6,888.00(400pcs/month)B08DCMDWT7 (4.6/5 (8457 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色+灰色撞色，视觉更有层次，缩略图更容易被点开
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- 6双装基础运动袜，功能卖点明确，适合大码男士和运动人群
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- 整体更像成熟爆款，兼顾日常与运动，购买门槛低
B08DCMDWT7 (4.6/5 (8457 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 格纹+浅色睡衣套装，和运动袜类目差异最大，外观一眼可分辨
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- 成套展示效果强，图片更容易传达“舒适居家”场景
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- 适合睡眠/居家人群，风格更温和，容易吸引点击
B0FHPN5DBQ (4.6/5 (390 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于明显的老品牌主导型价格竞争市场。新产品利润率几乎没有形成健康带：新产品里可见的两个样本里，Amazon Essentials 的 B0FHPN5DBQ 只有 11.2% 利润率且销量只有 50 件/月，ZYLORBEX 的 B0FT2S9RCZ 直接亏损；这说明新进入者要么赚不到钱，要么只能靠很重的投放硬推，small business 很难靠正常打法成功。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08DCS8CT7CS CELERSPORT2020-07-21Yes$16.48900pcs$14832.017.58%$2607.47B08DCMZH1PCS CELERSPORT2020-07-21Yes$17.49650pcs$11368.519.98%$2271.43B08DCMDWT7CS CELERSPORT2020-07-21Yes$17.22400pcs$6888.018.28%$1259.13Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FHPN5DBQAmazon Essentials2026-02-11No$18.5950pcs$929.511.22%$104.29B0FT2S9RCZZYLORBEX2025-09-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品成功率几乎为零，且已出现明显价格战和成熟品牌压制，新老品牌都不适合现在切入。 用户预算50万人民币看起来够做单个ASIN的前期投放，但在这个类目里，真正决定成败的是差异化和品牌力；从数据看，连续出现的新品几乎都没跑通，说明不是“钱少”的问题，而是市场本身太挤。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon EssentialsZYLORBEX#Success Rate by Entry Time
Listing这个市场不适合进入，现在已经是明显的高风险价格战环境：新品牌几乎没有成功案例，最近的新进入者不是失败就是靠老品牌背书，真正的小商家机会非常弱。用户预算 50万 CNY 表面上够做单个 ASIN 的前期投入，但从数据看，赚钱不是靠低门槛铺货，而是靠品牌力、旧链接嫁接、功能差异化和更高的持续投入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCS CELERSPORTB08DCMDWT7 (4.6/5 (8457 Reviews))CS CELERSPORT 6 Pack Men's Ankle Socks with Cushion Athletic Running Socks, Black, Shoe Size: 12-15
This listing is deemed profitablePrice (USD)$17.22Released TypeOld Release (2020-07-21)Brand is an old entry in this marketSize and Weight31.3 x 9.9 x 5.8 cm, 431.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
黑色基础款，配灰色袜头/袜跟的撞色设计，辨识度高但不夸张, 6双装中筒/脚踝运动袜，整体为常见电商爆款版型，但通过加厚袜底与局部撞色增强感知价值Key Buying Motive
77.1%高棉含量，兼顾柔软度、吸汗性与日常舒适；同时加入脚背网眼透气、袜底毛圈缓震、足弓支撑与防滑贴合，形成更完整的运动袜功能组合Target Customers
脚码较大的男性用户（12-15码），以及需要日常跑步、健身和长时间穿着舒适性的高频运动人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,888.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.80% / 18.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.60% / 6.08%Peak / Non PeakSales & BSR Performance
CS CELERSPORTB08DCMZH1P (4.7/5 (8440 Reviews))CS CELERSPORT 6 Pack Men's Ankle Socks with Cushion Athletic Running Socks, Dark grey, Shoe Size: 12-15
This listing is deemed profitablePrice (USD)$17.49Released TypeOld Release (2020-07-21)Brand is an old entry in this marketSize and Weight31.1 x 10.1 x 5.7 cm, 349.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
深灰配色，偏耐脏、适合日常和运动场景, 6双装中筒/船袜式运动袜，厚底缓震、袜口与脚背结构更偏功能性Key Buying Motive
高棉含量+脚背网眼透气+脚底毛圈缓震+足弓支撑，兼顾舒适、排汗与防滑Target Customers
针对大码男士（鞋码12-15）以及跑步、健身、长时间走路等需要更强支撑和耐磨性的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,368.50650 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.56% / 19.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.84% / 10.25%Peak / Non PeakSales & BSR Performance
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