
结论很明确:这个市场不值得进入,已经是价格战区且出现过热信号。 新品牌只有4个,但新上架40个样本里可确认盈利的只有10.00%,而89.47%新品不赚钱;再看利润分布,很多产品利润已经压到10%以下,说明不是“还能优化”的正常竞争,而是明显的同质化压价市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 用户预算50万CNY看起来足够覆盖单个新品的前期入场,但市场本身已经处在明显的价格战和高风险状态,预算只能买到“进场门票”,买不到长期胜算。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经进入价格战区,而且对新卖家不友好。 现在的样本里,新品牌只有4个,但新上架产品40个里,能跑成盈利的只有10%,失败率高到90%;同时很多老品牌的非盈利产品利润率已经掉到10%以下,说明这里不是“有空间的增长市场”,而是“同质化+压价”的内卷市场。
这个市场不值得进入:已经明显过热,且新品牌成功率低、利润太薄。 新品利润分布里,已知利润产品中低于10%的占比很高,0%以下与0~10%合计达到一大块,说明这是典型的低毛利、强价格战市场;更关键的是,新品牌里真正能赚钱的案例几乎没有,像 maebeacae 这种新品牌首发直接亏损 19.36%,Kitsure 也是新入场但首个新品仍亏损,说明小商家不是“正常做法”就能赢,市场更像是被大品牌和激进打法挤压出来的。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 30pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09GY113GL | GEEBOBO | 2021-09-22 | Yes | $42.69 | 2000pcs | $85380.0 | 22.97% | $19611.79 | |
![]() | B0G1M79H4X | iDavosic.ly | 2025-11-10 | Yes | $46.79 | 2000pcs | $93580.0 | 17.59% | $16460.73 |
![]() | B0BPKM44ZT | iDavosic.ly | 2022-12-09 | Yes | $44.85 | 2000pcs | $89700.0 | 17.46% | $15661.62 |
![]() | B0F2MK4PL6 | iDavosic.ly | 2025-03-27 | Yes | $43.51 | 2000pcs | $87020.0 | 17.06% | $14845.62 |
![]() | B0F4MM3VHQ | iDavosic.ly | 2025-04-12 | Yes | $43.52 | 2000pcs | $87040.0 | 17.05% | $14840.32 |
![]() | B0CJRCTKQD | iDavosic.ly | 2023-09-25 | Yes | $44.41 | 2000pcs | $88820.0 | 15.78% | $14015.8 |
![]() | B0DPF5YPW9 | iDavosic.ly | 2024-12-02 | Yes | $41.85 | 2000pcs | $83700.0 | 15.38% | $12873.06 |
![]() | B0DQYG6T81 | Bamworld | 2024-12-19 | Yes | $38.72 | 2000pcs | $77440.0 | 15.8% | $12235.52 |
![]() | B0FXDFH18V | Bamworld | 2025-10-23 | Yes | $38.77 | 2000pcs | $77540.0 | 15.56% | $12065.23 |
![]() | B09VZWZ572 | GEEBOBO | 2022-03-19 | Yes | $41.25 | 2000pcs | $82500.0 | 14.27% | $11772.75 |
B0F9Y6NH8F | Bamworld | 2025-05-27 | Yes | $39.89 | 2000pcs | $79780.0 | 13.61% | $10858.06 | |
![]() | B0CCJM62K3 | iDavosic.ly | 2023-07-21 | Yes | $46.71 | 2000pcs | $93420.0 | 11.12% | $10388.31 |
![]() | B0FBGLB3C5 | iDavosic.ly | 2025-05-30 | Yes | $37.88 | 2000pcs | $75760.0 | 13.09% | $9916.99 |
![]() | B0DWM73WWT | Bamworld | 2025-02-10 | Yes | $39.99 | 2000pcs | $79980.0 | 12.25% | $9797.55 |
![]() | B0B9WFTG1H | iDavosic.ly | 2022-08-17 | Yes | $34.05 | 2000pcs | $68100.0 | 11.92% | $8117.52 |
![]() | B0G11QSPTF | Bamworld | 2025-11-06 | Yes | $45.99 | 500pcs | $22995.0 | 20.17% | $4638.1 |
![]() | B0G1XS8DR5 | Bamworld | 2025-11-12 | Yes | $42.11 | 500pcs | $21055.0 | 17.87% | $3762.53 |
B0DYT737TT | Bamworld | 2025-02-28 | Yes | $39.99 | 500pcs | $19995.0 | 10.94% | $2187.46 | |
![]() | B0FDVZLL5T | Bamworld | 2025-06-20 | Yes | $48.86 | 200pcs | $9772.0 | 14.33% | $1400.33 |
![]() | B0F5GBFZ4D | Bamworld | 2025-04-18 | Yes | $44.65 | 100pcs | $4465.0 | 11.3% | $504.55 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G1M79H4X | iDavosic.ly | 2025-11-10 | Yes | $46.79 | 2000pcs | $93580.0 | 17.59% | $16460.73 |
![]() | B0FXDFH18V | Bamworld | 2025-10-23 | Yes | $38.77 | 2000pcs | $77540.0 | 15.56% | $12065.23 |
![]() | B0G11QSPTF | Bamworld | 2025-11-06 | Yes | $45.99 | 500pcs | $22995.0 | 20.17% | $4638.1 |
![]() | B0G1XS8DR5 | Bamworld | 2025-11-12 | Yes | $42.11 | 500pcs | $21055.0 | 17.87% | $3762.53 |
这个市场不适合进入,结论很明确:新品牌成功率只有7.89%,整体新品盈利率也只有10.00%,而且89.47%的新品不赚钱,已经是典型的价格战高风险市场。 更关键的是,老品牌把利润吃得很死,新品牌几乎没有真正的安全切口;按现有数据,不论大品牌还是小商家,都不应该贸然进入。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的过热和价格战市场。 近端新增品牌里,成功的是真空位:新品牌新上架盈利率为0%,新品牌新上架非盈利率却高达85.71%;同时市场整体可识别的盈利产品只有15.17%,而新上架产品里盈利率只有10.00%,说明越新的入场越难赚钱。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 30 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 2 | 2 | 3 | 1 | 0 | 0 | 13 |
| 2026 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 30 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/9 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |