
这个市场不值得进入,已经是明显的价格战高风险区,新品牌几乎没有真实成功样本。 用户预算50万人民币表面上够做单个ASIN的早期启动,但市场里新品几乎都被压成亏损或低利润,钱不是最大问题,赚不到钱才是最大问题。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是一个适合进入的市场,用户预算可以覆盖单个ASIN的早期启动,但市场本身已经进入价格战高风险区。 用户预算50万人民币,按样本看足以覆盖多数已披露的早期投放门槛;但新产品盈利门槛至少要利润率达到10%,而当前新进入品牌的代表样本 Dqwtb(B0GN29HR9W)售价16.51美元、毛利率-9.35%,直接亏损。市场整体投资难度被标为“高”,而且盈利难度明确指向“价格竞争”,这意味着不是钱不够,而是投进去也很难赚回来。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是价格战高风险区,且对新品牌极不友好。 现有数据里,新品牌新品盈利率是0%,老品牌新品盈利率也是0%,而且新品牌新品非盈利率达到100%,说明不是“谁努力谁赚钱”,而是多数新品一上来就被成本和竞争压死。
结论很直接:这个市场不适合进入,已经明显进入低利润、强竞争的价格战区,而且新品牌几乎没有真实成功样本。 现有数据里,已知利润率分布中,0%~10%利润段占42.11%,再加上负利润段10.53%,也就是说至少52.64%的已知样本处在低于10%或亏损状态;对新产品来说更差,已知新产品里没有任何一个落在10%以上的稳定盈利区间,只有3个样本且全部未形成可验证的盈利结果。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FKGFPNCT | Nitecandy | 2025-07-30 | No | $23.02 | 200pcs | $4604.0 | -15.09% | $-694.74 |
![]() | B0FKGBKYRC | Nitecandy | 2025-07-30 | No | $15.15 | 200pcs | $3030.0 | -20.77% | $-629.33 |
![]() | B0BSFQK6LJ | Jutom | 2023-01-16 | No | $23.99 | 50pcs | $1199.5 | -1.25% | $-14.99 |
![]() | B07YJPH4CD | PETOCAT | 2019-09-29 | No | $23.01 | 100pcs | $2301.0 | 0.04% | $0.93 |
![]() | B0BWJJ318T | Colarr | 2023-02-22 | No | $21.99 | 50pcs | $1099.5 | 2.84% | $31.23 |
![]() | B0DFG4NVB1 | WJXWHSWX | 2024-08-28 | No | $16.99 | 100pcs | $1699.0 | 2.28% | $38.74 |
![]() | B07JKP3VQ5 | KONE | 2018-10-21 | No | $14.99 | 200pcs | $2998.0 | 1.86% | $55.77 |
![]() | B0BRZTR2CH | Harloon | 2023-01-10 | No | $20.16 | 50pcs | $1008.0 | 7.91% | $79.74 |
![]() | B086TWZ2M3 | PETOCAT | 2020-04-07 | No | $26.02 | 100pcs | $2602.0 | 7.39% | $192.29 |
![]() | B0GS8VDTFK | AWoHH | 2026-03-12 | No | $34.56 | 50pcs | $1728.0 | 13.18% | $227.76 |
![]() | B0D2MDDKYT | KONE | 2024-04-25 | No | $26.84 | 200pcs | $5368.0 | 5.95% | $319.4 |
![]() | B0DP8QYFXQ | MUGVELL | 2024-11-29 | No | $19.62 | -pcs | $- | 8.73% | $- |
![]() | B0DYP538T2 | SENENQU | 2025-02-27 | No | $18.99 | -pcs | $- | -1.12% | $- |
![]() | B0CW244MD3 | Ipetboom | 2024-02-20 | No | $11.55 | -pcs | $- | -5.45% | $- |
![]() | B0GN29HR9W | Dqwtb | 2026-02-12 | No | $16.51 | -pcs | $- | -9.35% | $- |
![]() | B0HC32T6JC | AWoHH | 2025-07-29 | No | $- | -pcs | $- | -% | $- |
![]() | B0FV2PNPKB | Nitecandy | 2025-10-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0BR4R86R7 | KONE | 2022-12-27 | No | $- | -pcs | $- | -% | $- |
![]() | B0BS96ZHK5 | PETOCAT | 2023-01-13 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GS8VDTFK | AWoHH | 2026-03-12 | No | $34.56 | 50pcs | $1728.0 | 13.18% | $227.76 |
![]() | B0GN29HR9W | Dqwtb | 2026-02-12 | No | $16.51 | -pcs | $- | -9.35% | $- |
![]() | B0FV2PNPKB | Nitecandy | 2025-10-07 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经明显是价格战+拥挤赛道。 新品利润率整体为0%,新上架产品里没有任何可确认盈利的样本;同时新品牌和老品牌的新发布都全军覆没,说明不是“谁更会做”,而是整个赛道都在压利润,连老品牌都守不住。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品牌几乎没有成功样本,已经接近或处于价格战高风险区。 近端数据里,新品牌新上架的盈利率是0%,最近几个月出现的新品也基本全是失败案例,市场不是在变好,而是在变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |