- Benchmark ASINB0G34JL2ZS
- MarketplaceUS
- Category ID3737721
- Analyzed Products
- Keywordair purifier
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心原因不是“有没有机会”，而是机会几乎只被大品牌吃走了；对小商家来说，这里已经接近高门槛甚至失去可复制性。 现在只有 1 个新品牌 Midea 在跑通，样本里新品牌新上架成功率是 50%，但这只是 2 个新品里的结果，代表性很弱；真正能复制的成功款只有 Midea 的 B0G34JL2ZS，卖到 483.71 美元，月销约 8000 台，月收入约 386.97 万美元，毛利率 26.09%，而失败款 B0H2WX235T 直接没有跑起来，说明这条赛道更像是“强品牌+高投入+功能差异”在赢，不是普通小卖家能稳定切入的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 你的预算 50万人民币在“单个ASIN前期试水”层面勉强够碰到入场门槛，但市场本身不是机会型，而是高投入、强品牌驱动、且已出现明显价格/竞争压力的赛道；更关键的是，当前样本里真正能跑通的不是小品牌打法，而是大品牌借品牌力做高客单新款。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 蒸发式冷风扇（适合干燥气候，通常比窗式空调便宜，安装门槛更低）
- 便携式空调（不需要固定窗机安装，搬家/租房更灵活，初始决策成本更低）
- 高风量循环风扇配合制冷源（用风扇把已有冷气分布开，显著更便宜，使用极简单）
- 窗式风扇/双向排风扇（如果主要诉求是通风换气而非强制制冷，成本远低于空调）
- 除湿机（在闷热但温度不极端的环境里，降低体感热感，购买和维护成本通常低于空调）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前样本里只有 1 个可判定盈利、1 个亏损，表面成功率 50%，但真正能复制的只有 Midea 这种大品牌打法；对小商家来说，连一个真实的低评数成功案例都没有，反而看到一个 2026-05 上市却已失败的新品，说明这条赛道对中小玩家不友好。
Most investment in new productsNew products with Highest revenueLeast investment in new productsMidea
Recent Monthly Revenue (USD):$3,869,680.00(8000pcs/month)B0G34JL2ZS (4.5/5 (254 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G34JL2ZS (4.5/5 (254 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H2WX235TBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入。 目前样本里只有1个新品牌Midea的成功案例和1个失败案例，表面上看盈利率50%，但真实可复制性很差；更关键的是，成功品B0G34JL2ZS是Midea这种大品牌的新切入，26.1%毛利、月销8000、月利润约100.96万美元，早期投入高达144.98万美元，说明这不是小商家能靠常规打法复制的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G34JL2ZSMidea2025-11-20Yes$483.718000pcs$3869680.026.09%$1009599.52Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G34JL2ZSMidea2025-11-20Yes$483.718000pcs$3869680.026.09%$1009599.52#New Product Success Rates
Listing这个市场不值得进入，结论很明确：它已经接近被头部品牌锁死，且对新卖家不友好。 目前可见样本里只有 Midea 一个品牌在吃到盈利，盈利与亏损各占 50%，但真正能跑出来的只有 1 个成功款 B0G34JL2ZS，另一个新款 B0H2WX235T 直接失败；这不是健康增长，而是典型的“少数强款吃掉大部分机会”的结构。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MideaNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Midea#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：目前已经接近被大品牌主导的高门槛市场，小品牌没有稳定成功窗口。 现有数据里只有 2 个新上新，盈利/不盈利各 1 个，表面上看是 50% 成功率，但这只是极小样本；真正值得警惕的是，唯一的成功案例是 Midea 这种新进入但本身具备品牌力和重投入能力的玩家，而且它的成功不是靠低成本快速试错，而是靠 26.1% 的利润率、4.5 星、254 条评论和高额前期投入（早期投入约 144.98 万美元，广告约 32.59 万美元）撑起来的。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMidea 12,000 BTU U Shaped Smart Inverter Window Air Conditioner - Cools 550 Sq Ft, Ultra Quiet with Open Window Operation - Alexa/Google Assistant Compatible, 37% Energy Savings, Remote (2026 Edition)
This listing is deemed profitablePrice (USD)$483.71Released TypeNew Release (2025-11-20)Brand is a new entry in this marketSize and Weight61.0 x 53.3 x 43.2 cm, 25800.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
U型窗式结构，能在安装后保留窗户开启空间Key Buying Motive
U型结构兼顾降噪、节能和可开窗使用，支持Wi‑Fi与Alexa/Google Assistant语音控制Target Customers
需要大面积制冷且重视安静、节能、可智能控制的家庭/公寓用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,869,680.008000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.93% / 26.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.07% / 0.09%Peak / Non PeakSales & BSR Performance