- Benchmark ASINB0FKSQBWF7
- MarketplaceUS
- Category ID3024168011
- Analyzed Products
- Keyworddog supplies, cat supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经是明显的价格战区：新品牌只有2个，却没有任何一个新发布产品跑到可盈利区间；新品牌新品成功率0%，市场整体新发布产品成功率也是0%，近期新增产品的利润区间只有-13.20%到7.94%，连15%以上的健康门槛都没出现。对用户这笔50万预算来说，钱是够做一轮试水的，但不够把单品安全送进长期盈利区，尤其这里连老品牌都在低利润里硬扛，进入后大概率只是陪跑。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不能进入。这个市场已经明显偏饱和，而且价格战很重，500000元预算并不能把你安全送进盈利区。 现有样本里可识别利润的产品盈利率是0%，新上架产品盈利率也是0%；同时新品牌只有2个，但老品牌有12个，且新上架里老品牌占比达到2500%，说明这个赛道不是“新品牌机会”，而是老玩家和新玩家一起在同质化里互相压价。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 通用大号垃圾袋自行裁剪：用更便宜、随处可买的大号厨房/清洁垃圾袋替代专用猫砂盆袋，靠手动打结或夹扣固定，虽然不如定制款贴合，但成本更低、补货更容易。
- 浴帽式弹性罩/一次性塑料套：对自动猫砂盆这类需要快速更换内胆的场景，可用弹性口的通用塑料罩或类似桶内衬做临时替代，安装快、采购门槛低。
- 超市/仓储店通用宠物清洁袋大包装：改用更普遍的宠物粪便袋或家用清洁袋按次处理，单次成本低，适合不想购买“自动猫砂盆专用兼容袋”的用户。
- 可重复使用内衬垫/可洗布垫：如果目标是减少清理工作，可用可清洗内衬来替代一次性袋子，虽然前期要洗，但长期耗材成本更低，也更容易在本地宠物店或电商买到。
- 直接使用无袋方案并增加刮铲/垫纸：对于预算敏感用户，放弃专用袋，改为定期整桶清空并配合刮铲、垫纸或防粘喷雾，操作更原始但几乎零配件依赖。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显是价格战市场。 现在的新品牌、新品几乎没有成功样本：新品牌新上架产品成功率是0%，全部3个新品牌新品都没达到可盈利标准；市场整体可识别利润产品比例也是0%，新上架产品利润区间只有 -13.20% 到 7.94%，连 15% 以上都没有。
New products with Highest revenueTolnetr
Recent Monthly Revenue (USD):-(-)B0FKTFP2THBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,758.00(100pcs/month)B0FKSQBWF7 (4.7/5 (91 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKONE
Recent Monthly Revenue (USD):-(-)B0BR4R86R7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,998.00(200pcs/month)B07JKP3VQ5 (4.5/5 (2142 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,368.00(200pcs/month)B0D2MDDKYT (3.9/5 (24 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMost investment in new productsLeast investment in new productsDqwtb
Recent Monthly Revenue (USD):-(-)B0GN29HR9W (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 礼盒式包装，视觉更像“套装礼品”
- |
- 配件组合丰富，显得更有价值感
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- 适合想一次买齐的养猫用户
B0D3V1DJJ4 (5/5 (1 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 37×18英寸超大号，尺寸感最强
- |
- 深色超厚款更显结实耐用
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- 大包装30条，适合多猫家庭
B0DFG4NVB1 (4.3/5 (204 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经接近/进入价格战区，且新品牌表现几乎全军覆没。 现有数据里，已知利润率样本中只有 5% 落在 10%-20%，35% 低于 10%，40% 低于 0%，新产品里 0% 达到 10%以上；更关键的是，新品牌新发布产品盈利率为 0%，非盈利率为 100%，这不是可做市场，而是高风险消耗战。
对小品牌来说，几乎没有真正的可复制成功样本。 新品牌只有 Dqwtb 和 Tolnetr，两个都没有任何盈利新产品；Tolnetr 还出现了 B0FKSQBWF7（$17.58，-20.49%，91 条评价）和 B0FKTFP2TH（无销量）连续失利，Dqwtb 的 B0GN29HR9W 为 $16.51、-9.35%、仅 2 条评价，说明它连起量都没稳定做到。所谓“新入场成功”基本不存在；而老品牌里 KONE 也只有 1 个可见高销量品 B07JKP3VQ5（$14.99，2142 条评价，1.86% 利润）和 B0D2MDDKYT（$26.84，24 条评价，5.95% 利润），都远低于健康门槛。高评价+低利润意味着这里更像靠流量和压价活着，不是靠合理利润活着，若没有明显创新、品牌力或更大预算，根本撑不住。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FKGBKYRCNitecandy2025-07-30No$15.15200pcs$3030.0-20.77%$-629.33B0FKSQBWF7Tolnetr2025-11-11No$17.58100pcs$1758.0-20.49%$-360.21
B0BSFQK6LJJutom2023-01-16No$23.9950pcs$1199.5-1.25%$-14.99
B0BWJJ318TColarr2023-02-22No$21.9950pcs$1099.52.84%$31.23
B0BDFDFJ5WThenshop2022-09-07No$24.9950pcs$1249.52.71%$33.87B0DFG4NVB1WJXWHSWX2024-08-28No$16.99100pcs$1699.02.28%$38.74B07JKP3VQ5KONE2018-10-21No$14.99200pcs$2998.01.86%$55.77
B0BRZTR2CHHarloon2023-01-10No$20.1650pcs$1008.07.91%$79.74B0D2MDDKYTKONE2024-04-25No$26.84200pcs$5368.05.95%$319.4B0GN29HR9WDqwtb2026-02-12No$16.51-pcs$--9.35%$-
B0C74N5L4HSIRAHOSI2022-05-14No$7.49-pcs$--10.64%$-B0D3V1DJJ4Ayvfirex2024-05-10No$19.99-pcs$-14.69%$-
B0D769MYV4SIRAHOSI2022-05-14No$6.99-pcs$--20.02%$-
B0DYP538T2SENENQU2025-02-27No$18.99-pcs$--1.12%$-
B0CW244MD3Ipetboom2024-02-20No$11.55-pcs$--5.45%$-
B0DP8QYFXQMUGVELL2024-11-29No$19.62-pcs$-8.73%$-B0DXZ87R86SIRAHOSI2025-02-21No$--pcs$--%$-B0BR4R86R7KONE2022-12-27No$--pcs$--%$-B0FV2PNPKBNitecandy2025-10-07No$--pcs$--%$-B0FKTFP2THTolnetr2025-08-01No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FKSQBWF7Tolnetr2025-11-11No$17.58100pcs$1758.0-20.49%$-360.21B0GN29HR9WDqwtb2026-02-12No$16.51-pcs$--9.35%$-B0FV2PNPKBNitecandy2025-10-07No$--pcs$--%$-B0FKTFP2THTolnetr2025-08-01No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品几乎清一色亏损，且已经进入价格战/拥挤竞争状态。 目前可见的新发布样本里，整体可识别盈利率是0%，新品盈利率也是0%；新品牌推出的新产品盈利率0%，新品牌新品亏损率100%。
证据很直接。 Tolnetr 是新进入品牌，2个产品全部不盈利，品牌成功率0%；核心ASIN B0FKSQBWF7 91条评价、4.7分，但利润率仍是-20.5%，近期月销100件、月营收1758美元，早期总投入6117.84美元，说明“有销量不等于能赚钱”。另一个新品牌 Dqwtb 的新品 B0GN29HR9W 也不盈利，说明新品牌并没有跑通合法可复制的盈利路径。已看到的老品牌同样没有形成正向结果：Nitecandy 的新品 B0FV2PNPKB 也是亏损；而样本里的老品牌 Colarr、SIRAHOSI、Ayvfirex、WJXWHSWX 等产品也都在亏损，说明不是“小品牌机会”，而是整个类目被同质化和成本挤压住了。更关键的是，亏损样本的共同点非常一致：缺少差异化、利润率低、竞争极强；市场利润分布里，低于-10%的产品有2个，而10%以上利润的产品为0，市场没有看到健康的高利润带。
对两类卖家的结论都一样。 大品牌如果进来，需要拿得出更高预算去做品牌、研发和长期投放，但当前证据显示即便老品牌也没有跑出盈利，新品牌更是全军覆没；小商家也没有看到任何“<300评价、真实可复制”的成功案例，反而只有0%成功率和高度同质化产品。这个市场不应继续推进。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DqwtbNitecandyTolnetr#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌成功率为0%，而且近期新增几乎全是失败，已经进入高风险/价格战状态。 以当前数据看，不管大品牌还是小商家，都没有清晰的正向入场窗口；小商家尤其不适合，因为真实可验证的成功案例为0，反而是3个新品牌新品全部失败。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases