
这个市场不值得进入,结论很直接:已经过热,价格战和拥挤度都太高。 现有数据里新品牌有20个,已经触发过度拥挤警报;新品里只有35.58%能做成有效盈利,53.16%直接失败,而且最近6月新品里失败16个、盈利只有4个,走势明显是越往后越难赚。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
用户预算是50万人民币,能做单个ASIN的前期铺货、物流和推广,但不够支撑长期研发、品牌和认证投入。市场分析显示盈利难度是中等偏难,利润率高的产品多是靠品牌力和功能差异,而不是靠低成本轻松复制;但同样也能看到大量新品牌在亏损,说明竞争已经很硬。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显进入价格战/过度拥挤区间。 已识别出多位新品牌在同类里快速堆产品,但真正能稳定赚钱的只是少数,而且不少新品牌的失败款已经证明:仅靠常规功能、没有明显差异化,很容易亏损。
这个市场不值得进入,结论很明确:已经接近或处于过度拥挤状态,价格战明显。 新品里可识别利润率只有35.58%能赚钱,而10%以下的新品占14.43%;更关键的是,6月新发布里失败/未成功的数量明显超过盈利的数量,说明后进者已经被压得很难靠正常打法活下来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GJZDZD41 | ZAFRO | 2026-01-27 | Yes | $514.72 | 3000pcs | $1544160.0 | 24.59% | $379708.95 |
![]() | B01DLPUWHQ | BLACK+DECKER | 2016-03-29 | Yes | $548.62 | 2000pcs | $1097240.0 | 25.76% | $282649.03 |
![]() | B0DYDRXDG3 | DREO | 2025-02-23 | Yes | $416.08 | 3000pcs | $1248240.0 | 21.49% | $268246.78 |
![]() | B0D3XJW54K | Coolblus | 2024-05-11 | Yes | $277.21 | 4000pcs | $1108840.0 | 14.4% | $159672.96 |
B0CM1YH26W | HUMHOLD | 2023-10-29 | Yes | $420.65 | 2000pcs | $841300.0 | 18.29% | $153873.77 | |
B0GV45RBM2 | Midea | 2026-03-27 | Yes | $616.34 | 1000pcs | $616340.0 | 22.27% | $137258.92 | |
B0GRGFVYFP | ZAFRO | 2026-03-06 | Yes | $568.48 | 800pcs | $454784.0 | 27.49% | $125020.13 | |
B0FC2SGGF9 | Midea | 2025-06-05 | Yes | $641.42 | 800pcs | $513136.0 | 23.14% | $118739.68 | |
![]() | B0F48NKGTK | DREO | 2025-04-01 | Yes | $584.04 | 800pcs | $467232.0 | 24.68% | $115312.86 |
B0CS9YVXH1 | Gasbye | 2024-02-29 | Yes | $575.5 | 800pcs | $460400.0 | 23.41% | $107779.64 | |
B0GJZKWRCG | ZAFRO | 2026-01-27 | Yes | $455.79 | 1000pcs | $455790.0 | 21.66% | $98724.12 | |
B01DLPUWGW | BLACK+DECKER | 2016-03-29 | Yes | $446.31 | 900pcs | $401679.0 | 23.02% | $92466.51 | |
![]() | B0GV3XFJPX | Midea | 2026-03-27 | Yes | $546.02 | 900pcs | $491418.0 | 17.32% | $85113.6 |
![]() | B0DQWSKRKC | Midea | 2024-12-19 | Yes | $443.45 | 900pcs | $399105.0 | 18.88% | $75351.03 |
B0DXKBG6LT | Gasbye | 2025-02-18 | Yes | $575.57 | 600pcs | $345342.0 | 20.68% | $71416.73 | |
![]() | B0GYDZR5RX | Midea | 2026-04-24 | Yes | $541.01 | 800pcs | $432808.0 | 16.41% | $71023.8 |
B0GKNLXHYF | AGTANA | 2026-01-30 | Yes | $554.87 | 500pcs | $277435.0 | 25.43% | $70551.73 | |
![]() | B0GYDKSC94 | Midea | 2026-04-24 | Yes | $568.4 | 700pcs | $397880.0 | 17.14% | $68196.64 |
B0H4ZZXPPK | KoolSiln | 2026-06-12 | Yes | $610.35 | 400pcs | $244140.0 | 24.48% | $59765.48 | |
B0GRGRF949 | ZAFRO | 2026-03-06 | Yes | $456.29 | 600pcs | $273774.0 | 21.67% | $59326.83 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GJZDZD41 | ZAFRO | 2026-01-27 | Yes | $514.72 | 3000pcs | $1544160.0 | 24.59% | $379708.95 |
B0GV45RBM2 | Midea | 2026-03-27 | Yes | $616.34 | 1000pcs | $616340.0 | 22.27% | $137258.92 | |
B0GRGFVYFP | ZAFRO | 2026-03-06 | Yes | $568.48 | 800pcs | $454784.0 | 27.49% | $125020.13 | |
B0GJZKWRCG | ZAFRO | 2026-01-27 | Yes | $455.79 | 1000pcs | $455790.0 | 21.66% | $98724.12 | |
![]() | B0GV3XFJPX | Midea | 2026-03-27 | Yes | $546.02 | 900pcs | $491418.0 | 17.32% | $85113.6 |
![]() | B0GYDZR5RX | Midea | 2026-04-24 | Yes | $541.01 | 800pcs | $432808.0 | 16.41% | $71023.8 |
B0GKNLXHYF | AGTANA | 2026-01-30 | Yes | $554.87 | 500pcs | $277435.0 | 25.43% | $70551.73 | |
![]() | B0GYDKSC94 | Midea | 2026-04-24 | Yes | $568.4 | 700pcs | $397880.0 | 17.14% | $68196.64 |
B0H4ZZXPPK | KoolSiln | 2026-06-12 | Yes | $610.35 | 400pcs | $244140.0 | 24.48% | $59765.48 | |
B0GRGRF949 | ZAFRO | 2026-03-06 | Yes | $456.29 | 600pcs | $273774.0 | 21.67% | $59326.83 | |
![]() | B0GN21V6RT | Midea | 2026-02-12 | Yes | $401.92 | 900pcs | $361728.0 | 16.14% | $58382.9 |
B0GWMMGDFZ | Gasbye | 2026-04-09 | Yes | $507.84 | 550pcs | $279312.0 | 18.78% | $52454.8 | |
![]() | B0GGB2T7HK | KoolSiln | 2026-01-12 | Yes | $664.19 | 300pcs | $199257.0 | 25.92% | $51647.42 |
B0G527HYJX | Midea | 2025-12-04 | Yes | $366.45 | 800pcs | $293160.0 | 16.55% | $48517.98 | |
![]() | B0DRMVWV16 | HUMHOLD | 2026-04-23 | Yes | $555.82 | 300pcs | $166746.0 | 24.66% | $41119.57 |
![]() | B0H2H7XNGN | HUMHOLD | 2026-05-21 | Yes | $595.28 | 300pcs | $178584.0 | 22.62% | $40395.71 |
B0GQGJ6DML | DREO | 2026-02-27 | Yes | $594.71 | 300pcs | $178413.0 | 19.94% | $35575.56 | |
B0GJDS2LMJ | ftocase | 2026-05-06 | Yes | $401.61 | 500pcs | $200805.0 | 17.64% | $35422.01 | |
![]() | B0GYF65P1T | DREO | 2026-05-11 | Yes | $685.58 | 200pcs | $137116.0 | 24.56% | $33675.69 |
![]() | B0GCLBKVQD | Gasbye | 2025-12-26 | Yes | $646.22 | 200pcs | $129244.0 | 22.39% | $28937.74 |
这个市场不适合进入,已经进入高风险、接近价格战的状态。 新品总体成功率只有35.58%,但失败率高达53.16%,而且真正能站稳并持续赚钱的案例几乎都集中在老牌和少数具备明显功能差异的大投入品牌上;对小品牌来说,能合法、低成本复制成功的空间很小。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显过热,不适合进入。 近一年新品牌新上架里,盈利率只有40.68%,失败率高达59.32%;更关键的是,2026年新品牌新产品在短时间内集中爆发,6月单月就出现16个非盈利新品,而同期盈利只有5个,说明竞争正在加速、利润在被压薄。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 2 | 1 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 3 | 15 | 18 | 1 | 0 | 61 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 1 | 2 | 4 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 1 | 4 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 1 | 6 | 2 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 1 | 2 | 4 | 0 | 0 | 9 |
| 2026/6 | 0 | 0 | 0 | 0 | 4 | 1 | 0 | 16 |