- Benchmark ASINB0FKSQBWF7
- MarketplaceUS
- Category ID3024168011
- Analyzed Products
- Keywordpet supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显的高风险价格战区，而且对新品牌来说接近超饱和。 新品牌成功率是0%，最近新发布的4个样本全部没盈利；利润率范围只有-14.33%到5.83%，连15%这个可接受线都没碰到，说明这里不是“能不能做”，而是“做了也很难赚”。
证据上，市场里只有2个新品牌，分别是 Tolnetr 和 Dqwtb，但它们的3个新产品全部失败；Tolnetr 的 B0FKSQBWF7 售价17.58美元，月销100，表面月营收1758美元，但利润率是-20.49%，另一个 B0FKTFP2TH 直接没有有效销量；Dqwtb 的 B0GN29HR9W 售价16.51美元，最新只有2条评价，利润率-9.35%。老品牌也没有形成健康盈利：KONE 的 B07JKP3VQ5 有2142条评价、月销200，但利润率只有1.86%；B0D2MDDKYT 月销200、收入5368美元，利润率也只有5.95%。这说明市场里不是单个品牌的问题，而是同质化严重、价格被压得很薄；再结合近期2025年8月、11月、2026年2月出现的新发布依然都落在亏损或无效状态，趋势不是变好，而是继续向下。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经是高风险价格战区。 用户预算 50万人民币，能覆盖单个ASIN的前期入场成本，但远远不足以对抗这个品类里真实存在的低利润和高同质化竞争；更关键的是，市场里新品盈利率为 0.00%，整体盈利率也是 0.00%，说明不是“钱不够”的问题，而是“进场后很难赚钱”的问题。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 直接使用普通厨房垃圾袋或超市通用大号提手垃圾袋，手动裁剪后套入猫砂盆；通常更便宜、随买随用，适合对尺寸兼容性要求不高的用户。
- 改用可水洗猫砂盆内衬垫/可重复使用硅胶垫，再配合日常铲屎；前期成本更高但长期摊薄，适合不想频繁购买一次性耗材的人。
- 选择不依赖专用袋的猫砂盆清洁方案，例如使用结团猫砂+金属猫砂铲+除臭喷雾的组合；把“耗材替代”转为“清洁工具替代”，更容易在本地店购买。
- 使用宠物尿垫/训练垫做底层吸附与保护，尤其适合临时应急或短期替代；购买门槛低、用途更广，也能减少对专用猫砂袋的依赖。
- 如果是自动猫砂盆用户，可改用原厂或第三方通用兼容耗材套装中的更低价通用款（非品牌专用）；在功能相近的前提下，通常更易买到且价格更有优势。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战区，而且对新品牌来说是超饱和。 现有数据里，所有可判定为新上市的样本利润率都是 0%，新上新成功率也是 0%，而且最近几个月的新品牌进入仍在持续，但没有任何盈利样本，说明不是“还有机会”，而是“大家都在亏着抢量”。
证据非常直接：Tolnetr 作为新品牌，两条新ASIN都没盈利，B0FKSQBWF7 售价 17.58 美元，月销约100单，表面月营收 1758 美元，但利润率是 -20.49%；另一条 B0FKTFP2TH 直接没有有效销量。Dqwtb 的新ASIN B0GN29HR9W 售价 16.51 美元，利润率 -9.35%，也是亏的。连老品牌 KONE 的成功款 B07JKP3VQ5，卖了 2142 条评价、月销约200单，利润率也只有 1.86%；另一个老款 B0D2MDDKYT 也只有 5.95%。这说明这里不是“新手做不好”，而是整个类目都被压到几乎没利润。按你的规则，利润率大多低于10%就是高风险价格战区，这里完全符合；再看趋势，2025年和2026年持续有新品牌新产品进入，但成功数为 0、失败数持续增加，市场没有向好迹象。
可参考的对象只有“怎么避坑”，不是“怎么照抄”。老品牌里可对标的是 KONE 的 B07JKP3VQ5：高评价、稳定销量、但靠规模勉强维持极薄利润；如果大品牌硬要进场，至少要准备能长期承受低于 10% 的利润压力，并用品牌势能、供应链和广告硬扛，但这仍然不是好机会。小企业这边，没有真正成立的成功案例；没有任何 <300 评价且盈利的样本。可直接复制的是失败特征：普通白色卷装、抽绳、加厚、防漏、加大尺寸这类卖点已经高度同质化，B0FKSQBWF7 和 B07JKP3VQ5 都证明了这一点。结论很简单：别进。大品牌不建议进，小企业更不该进；如果非要做，必须先做出明显结构创新或专利级差异，否则就是陪跑。
New products with Highest revenueTolnetr
Recent Monthly Revenue (USD):-(-)B0FKTFP2THBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,758.00(100pcs/month)B0FKSQBWF7 (4.7/5 (91 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKONE
Recent Monthly Revenue (USD):-(-)B0BR4R86R7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,998.00(200pcs/month)B07JKP3VQ5 (4.5/5 (2142 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,368.00(200pcs/month)B0D2MDDKYT (3.9/5 (24 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMost investment in new productsLeast investment in new productsDqwtb
Recent Monthly Revenue (USD):-(-)B0GN29HR9W (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 超大37×18英寸，尺寸感最强
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- 3mil加厚，画面更显耐用
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- 抽绳+弹力圈双固定，功能卖点更直观
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- 更适合多猫家庭，大包装也更吸睛
B0DFG4NVB1 (4.3/5 (204 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 带彩色包装卷，视觉更醒目
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- 透明/浅色袋体，产品图更清爽
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- 抽绳设计直观，易传达便捷清理
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- 小规格10只装，适合入门试用
B0D769MYV4 (4.3/5 (3 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品牌成功率为0%，新上市产品利润区间只有-14.33%到5.83%，而且所有4个可识别的新上市产品都没有跑出正利润。 这意味着这里不是正常竞争，而是低利润甚至亏损的价格战环境；对大品牌和小商家都不友好，不建议继续投入。
证据非常直接：新品牌Dqwtb、Tolnetr的3个新品全部亏损，Nitecandy这个老品牌的新上架产品也亏损；Tolnetr有2个新产品，分别是B0FKSQBWF7（$17.58，月销100，利润率-20.49%）和B0FKTFP2TH（无有效销量，仍然为亏损），Dqwtb的B0GN29HR9W（$16.51，最新仅2条评价）利润率-9.35%。 这不是少量个案，而是市场层面的问题：新产品利润分布里，25%明显亏损、25%接近亏损、50%数据不足；全市场已识别利润样本里，33.33%落在0%~10%，22.22%低于-10%，22.22%在-10%~0%，没有任何一款达到15%以上，说明你强调的“可接受利润带”基本不存在。时间趋势也在恶化，2025年和2026年新增新品几乎全部是非盈利，近期月份持续出现亏损新品，没有看到有效的向上修复。
大品牌角度也不乐观：KONE是老品牌，B07JKP3VQ5有2142条评价但利润只有1.86%，B0D2MDDKYT虽然月销200、收入$5,368，利润也只有5.95%，这属于典型低毛利硬扛；这类老品牌不能当成小商家的成功样本，反而说明要维持位置可能需要更强资金和更激进打法。 小商家角度更差：当前没有任何“真实小商家成功案例”可学，反而出现了高评价/高销量但低利润的强势玩家，以及新品牌全军覆没的结果；如果想硬进，只能接受更高研发、品牌、营销和可能的促销投入，而你单个ASIN预算500,000 CNY也只能覆盖前期，无法保证长期竞争力。结论很明确：不要进入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FKGBKYRCNitecandy2025-07-30No$15.15200pcs$3030.0-20.77%$-629.33B0FKSQBWF7Tolnetr2025-11-11No$17.58100pcs$1758.0-20.49%$-360.21
B0BSFQK6LJJutom2023-01-16No$23.9950pcs$1199.5-1.25%$-14.99
B0BWJJ318TColarr2023-02-22No$21.9950pcs$1099.52.84%$31.23B0DFG4NVB1WJXWHSWX2024-08-28No$16.99100pcs$1699.02.28%$38.74B07JKP3VQ5KONE2018-10-21No$14.99200pcs$2998.01.86%$55.77
B0BRZTR2CHHarloon2023-01-10No$20.1650pcs$1008.07.91%$79.74B0D2MDDKYTKONE2024-04-25No$26.84200pcs$5368.05.95%$319.4B0D769MYV4SIRAHOSI2022-05-14No$6.99-pcs$--20.02%$-
B0CW244MD3Ipetboom2024-02-20No$11.55-pcs$--5.45%$-
B0DP8QYFXQMUGVELL2024-11-29No$19.62-pcs$-8.73%$-
B0DYP538T2SENENQU2025-02-27No$18.99-pcs$--1.12%$-B0GN29HR9WDqwtb2026-02-12No$16.51-pcs$--9.35%$-
B0C74N5L4HSIRAHOSI2022-05-14No$7.49-pcs$--10.64%$-B0FV2PNPKBNitecandy2025-10-07No$--pcs$--%$-B0FKTFP2THTolnetr2025-08-01No$--pcs$--%$-B0BR4R86R7KONE2022-12-27No$--pcs$--%$-B0DXZ87R86SIRAHOSI2025-02-21No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FKSQBWF7Tolnetr2025-11-11No$17.58100pcs$1758.0-20.49%$-360.21B0GN29HR9WDqwtb2026-02-12No$16.51-pcs$--9.35%$-B0FV2PNPKBNitecandy2025-10-07No$--pcs$--%$-B0FKTFP2THTolnetr2025-08-01No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：已经明显接近价格战区，而且新品牌几乎没有真实成功案例。 现有数据里，新品利润率为0%，整体可确认盈利率也是0%，代表现在不是“有机会”而是“几乎没人能稳定赚到钱”。
证据很直接： 这次样本里新品牌 Tolnetr 的 B0FKSQBWF7 7天/近期销量能到100件，但利润率是-20.5%，早期投入约6117.84美元；同品牌 B0FKTFP2TH 也亏损，说明“能卖”不等于“能赚”。Dqwtb 的 B0GN29HR9W 同样是新品牌新品，利润率-9.35%，几乎没有销量验证。老品牌 KONE 也没形成健康盈利：B07JKP3VQ5 销售活跃但利润率仅1.86%，B0D2MDDKYT 只有5.95%，都低于你要求的15%可接受线。更关键的是，市场里出现了至少多个新进入品牌（Tolnetr、Dqwtb、Nitecandy 等），但新品牌成功率在样本中是0%，老品牌新品也同样是0%，这说明不是新手能轻松切入的市场，而是高竞争、低利润、明显拥挤的市场。
结论：不要进。 大品牌也不适合硬冲，因为连已有强势品牌都只能做到很薄的利润；小品牌更不行，因为没有看到任何<300 reviews且真正盈利的真实小成功案例，反而看到的是“卖得动但亏钱”或“低销量、低利润”的样本。若你一定要做，至少要把目标从普通同质化猫砂袋改成明显差异化产品，并准备远高于单ASIN启动预算的长期品牌与研发投入；否则这类市场只会继续被价格压垮。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NitecandyDqwtbTolnetr#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论很明确：已经进入高风险、接近价格战的状态。 近一年新进入品牌里，能做出稳定盈利的新发布几乎没有，样本里 4 个新发布全部没有达到盈利标准；而最近几个月新增发布继续以亏损收尾，说明竞争不是在放缓，而是在加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases