- Benchmark ASINB0FJ1XRMH9
- MarketplaceUS
- Category ID678540011
- Analyzed Products
- Keywordsmall kitchen appliance
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，且对小商家和跨赛道大品牌都不友好。 当前只看到 Amazon Basics 这一家老品牌吃到唯一的盈利样本，说明利润主要被老品牌和功能升级型老链接拿走；真实的新品牌机会没有形成，用户预算 50万 CNY 也只能覆盖单个ASIN前期入场，撑不起长期竞争。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论先说：这个市场不值得进入，且你当前预算只能覆盖单个ASIN的前期入场，不足以支持长期打法。 现有数据里，能明确看到的可盈利新产品只有 Amazon Basics 的 B0FJ1XRMH9，单品预算看起来不低，卖到 $83.73 还能做到 21.01% 利润率；但这属于老品牌借旧ASIN做新释放，靠品牌力和功能升级拿结果，不是小品牌可直接复制的路径。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Other major expensesR&DAlternatives- 二手/翻新基础款电饭煲：如果用户只是想稳定煮饭，低价二手或翻新款通常更便宜、功能更直接，学习成本也低。
- 普通机械式电饭煲：相比带Fuzzy Logic的型号，机械式更便宜、操作更简单，适合只需要“煮好饭+保温”的人群。
- 电压力锅替代煮饭：如果家里已有电压力锅，可直接用它煮米饭、杂粮和粥，减少新增一台专用厨电的成本。
- 电热锅/多功能电煮锅：很多基础电煮锅可完成煮饭、煮粥、蒸食物，价格往往更低，且适合小家庭或单人使用。
- 炉灶+厚底锅/不粘锅手动煮饭：虽然不如自动化，但如果家里已有燃气灶或电磁炉，这种方式几乎零额外采购成本。
- 即食米饭/微波米饭：对偶尔吃米饭、追求便利的人来说，成品米饭或袋装微波米饭可直接替代购买专用电饭煲，省去清洗和存放空间。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。 目前只看到 1 个新发布成功样本、1 个旧款失败样本，样本量太小，但已明确显示这条线需要靠老品牌/大品牌的功能升级和品牌力才能跑出利润；对小商家来说，几乎没有可复制的安全入口。
Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (USD):$25,119.00(300pcs/month)B0FJ1XRMH9 (4.2/5 (68 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FJ1XRMH9 (4.2/5 (68 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FJMZJQ9PBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合新品牌进入的市场。 目前看到的成功几乎全部由 Amazon Basics 这种老牌大品牌拿走，而且新进入部分只有 1 个样本、利润率 21%，并不是能证明小品牌可复制的机会；更关键的是，这个类目当前没有新品牌成功案例，市场结构更像是大品牌靠品牌力和投入吃掉利润。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FJ1XRMH9Amazon Basics2026-05-27Yes$83.73300pcs$25119.021.01%$5277.51Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FJ1XRMH9Amazon Basics2026-05-27Yes$83.73300pcs$25119.021.01%$5277.51#New Product Success Rates
Listing这个市场不值得进入，结论很明确：它被 Amazon Basics 这类旧品牌主导，真实新品牌几乎没有成功样本，属于高壁垒、偏价格战的市场。 目前可见样本里，只有 2 个产品，1 个盈利、1 个不盈利，盈利率 50% 只是样本极小的表面现象；更关键的是，所有可识别的盈利都来自旧品牌 Amazon Basics，而且盈利产品还是“基于旧款/旧链接的升级”，不是新品牌真正从零做出来的成功。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon BasicsNo data available#Success Rate by Entry Time
Listing这不是一个适合进入的市场。当前样本里几乎看不到真正的新品牌机会，新增发布只有 1 个，而且成功者是 Amazon Basics 这种老品牌在同类产品上的延伸，不是新品牌跑出来的结果；同时入场难度明确很高，利润门槛又偏向靠品牌力和研发撑出来。 从时间上看，近几个月和近一年都没有形成可复制的新品牌增长，反而只剩大品牌的单点成功，说明这更像是大品牌主导、后来者很难切入的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 1 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon BasicsB0FJ1XRMH9 (4.2/5 (68 Reviews))Amazon Basics Rice Cooker 6-cup Uncooked 12-cup Cooked, Micon with Fuzzy Logic, Keep Warm, Black
This listing is deemed profitablePrice (USD)$83.73Released TypeNew Upgraded Version on Old ASIN (2026-05-27)Brand is an old entry in this marketSize and Weight34.6 x 30.4 x 26.0 cm, 2722.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
黑色机身，整体偏高端家电风格, 圆润紧凑的 6 杯电饭煲造型，带大屏面板和上盖锁扣设计Key Buying Motive
8 种烹饪模式 + 24 小时预约 + Fuzzy Logic 自动调火调时，功能明显强于基础款Target Customers
面向 2-4 人家庭、需要一台可煮白米/糙米/杂粮/粥并支持预约保温的日常做饭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,119.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.76% / 21.01%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.77% / -5.53%Peak / Non PeakSales & BSR Performance