- Benchmark ASINB06Y1YD5W7
- MarketplaceUS
- Category ID3117954011
- Analyzed Products
- Keywordmini fridge
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入低利润混战，且对小品牌尤其不友好。 新品牌只有5个，但近16个新上架里真正盈利的只有37.50%，而且最新一批新产品里大部分都在亏，说明市场不是在变好，而是在往更激烈的价格竞争走。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 新品牌并没有形成可复制的低成本成功路径，反而呈现出明显的价格压力和高失败率；你的50万人民币预算能覆盖部分单品启动，但不足以把它当成一个稳健、可长期扩张的市场。
Early sourcing + logistics + marketing budget (USD)$7,536.51 - $7,536.51Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?31.25%New listing success rate (old brands):60.00%New listing success rate (new brands):27.27%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 保温/保冷箱配冰袋：更便宜、无需通电，适合短时间冷藏饮料、护肤品或母乳临时转运。
- 桌面冷藏抽屉/冷藏盒：放在办公桌下或床边，容量通常比4L迷你冰箱更灵活，且价格门槛更低。
- 可重复使用保冷袋+冷冻凝胶冰袋组合：购买成本最低，适合通勤、短途出行、宿舍临时冷藏。
- USB供电小风扇/半导体保冷垫：如果需求只是给化妆品或饮料“降温一点”，比整机迷你冰箱更省钱、更简单。
- 真空保温杯/保温壶：针对少量饮品、奶类或热饮保温需求，几乎零维护，适合替代部分小容量冷暖功能。
- 共享公共冰箱空间：宿舍、办公室或健身房可用公共冰箱，能直接替代个人迷你冰箱的储存需求，避免购买和占地。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已接近价格战区，且对新品牌不友好。 当前样本里可明确判断的产品中，盈利率只有44.44%，而新上架产品盈利率只有37.50%，这已经说明新入局并不轻松；更关键的是，多个新品牌并没有形成稳定胜率，像 VNIMTI 新品牌 1 个产品全亏，OSTBA 5 个样本里只有 1 个盈利，CUTIEWORLD 虽然有 2 个盈利 ASIN，但也有 1 个明显亏损 ASIN，说明不是“做出来就能赚”，而是需要持续砸钱和不断换款。
New products with Highest revenueCUTIEWORLD
Recent Monthly Revenue (USD):$39,112.50(750pcs/month)B0GSR6G8KH (4.3/5 (417 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$18,955.00(500pcs/month)B0H1BCM5CK (4.3/5 (417 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsInstant Pot
Recent Monthly Revenue (USD):$613,830.00(7000pcs/month)B06Y1YD5W7 (4.7/5 (173306 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsOSTBA
Recent Monthly Revenue (USD):$7,984.00(200pcs/month)B0H2HX5D61 (4.5/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsVNIMTI
Recent Monthly Revenue (USD):-(-)B0G1LSDQGJ (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 镜面门+三档LED补光，最吸睛，明显区别于普通迷你冰箱
- |
- 白色机身更符合美妆台审美，适合护肤/化妆场景
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- 冷热双用+车家两用，功能和外观都更偏目标用户
B0GVYGH8R3 (4.3/5 (417 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- RGB游戏灯效很醒目，图片点击感强，和其他款差异大
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- 白色机身配灯框，桌面装饰属性强，适合宿舍/电竞人群
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- 4L小体积+可放化妆品，兼顾实用和视觉吸引力
B0GWZZHYTL (4.1/5 (790 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入。 新品牌不是没有机会，但当前已进入明显的低利润混战，且高竞争下还夹杂着需要大投入的差异化产品；对大品牌和小品牌来说都不是好赛道。市场里已出现至少3个新品牌在短期内进入：CUTIEWORLD、OSTBA、VNIMTI，其中CUTIEWORLD新产品盈利率66.67%，OSTBA新产品盈利率20%，VNIMTI为0%；但从利润分布看，低利润区间占比很高，已进入价格战状态。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B06Y1YD5W7Instant Pot2017-07-07Yes$87.697000pcs$613830.024.17%$148362.72
B0DRVF3V9KBEICHEN2025-05-06Yes$60.271000pcs$60270.017.23%$10384.53B0GSR6G8KHCUTIEWORLD2026-03-16Yes$52.15750pcs$39112.521.05%$8233.19
B087YZT4PZCROWNFUL2020-05-01Yes$48.77400pcs$19508.017.31%$3376.84
B0771S9XT8Cooluli2016-06-28Yes$57.23200pcs$11446.023.12%$2646.32
B087WYBJ54CROWNFUL2020-05-01Yes$48.69300pcs$14607.017.54%$2562.07
B01JJYVGOGCooluli2016-08-02Yes$54.66200pcs$10932.022.98%$2512.18
B0GQM8ZS8BAntarctic Star2026-02-28Yes$38.47500pcs$19235.011.5%$2212.03B0H1BCM5CKCUTIEWORLD2026-05-11Yes$37.91500pcs$18955.011.14%$2111.59
B0GPY937WTAntarctic Star2026-02-24Yes$38.51500pcs$19255.010.76%$2071.84
B0G11CBVTCCROWNFUL2025-11-06Yes$48.81200pcs$9762.018.37%$1793.28B0H2HX5D61OSTBA2026-05-21Yes$39.92200pcs$7984.010.7%$854.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSR6G8KHCUTIEWORLD2026-03-16Yes$52.15750pcs$39112.521.05%$8233.19B0GQM8ZS8BAntarctic Star2026-02-28Yes$38.47500pcs$19235.011.5%$2212.03B0H1BCM5CKCUTIEWORLD2026-05-11Yes$37.91500pcs$18955.011.14%$2111.59B0GPY937WTAntarctic Star2026-02-24Yes$38.51500pcs$19255.010.76%$2071.84B0G11CBVTCCROWNFUL2025-11-06Yes$48.81200pcs$9762.018.37%$1793.28B0H2HX5D61OSTBA2026-05-21Yes$39.92200pcs$7984.010.7%$854.29#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率只有27.27%，但真正能证明小品牌可复制的只是CUTIEWORLD和OSTBA这类样本，整体上新上架产品里62.50%不赚钱，说明竞争已经很挤，而且不是靠普通打法就能赢。更关键的是，老品牌依然拿走了大部分稳定盈利位，市场不是开放型机会，而是被少数强势品牌和差异化产品卡位的成熟战场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Antarctic StarCUTIEWORLDOSTBACROWNFULNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OSTBAOther#Success Rate by Entry Time
Listing这个市场不值得进入，整体已经偏向高风险和价格战。 近一年新品牌成功率只有37.50%，而且最新一批新品牌产品里，72.73%是不赚钱的；更糟的是，最近的新进入者不是被大品牌碾压，就是靠很薄的利润硬撑，市场明显在变难而不是变容易。
从时间趋势看，2025年只有少量新品牌试水，到了2026年新品牌和新产品明显集中涌入：2026年仅可识别的新品牌里，CUTIEWORLD、OSTBA、VNIMTI、COWSAR、Wahacool、Antarctic Star、Instant Pot都出现了新动作，其中盈利和亏损都集中在少数品牌上。真正能算“新品牌成功案例”的只有 CUTIEWORLD 的 B0GSR6G8KH 和 B0H1BCM5CK，以及 OSTBA 的 B0H2HX5D61；但这些产品的利润并不宽，分别约21.05%、11.14%、10.7%，已经接近可接受底线，说明后进入者空间很小。反过来，OSTBA 的 B0H2HVKKWW、B0H2CR15J4、B0H2J2J98L、B0H6BJNQW8，VNIMTI 的 B0G1LSDQGJ，CUTIEWORLD 的 B0GVYGH8R3，COWSAR 的 B0H2VVW79G，Wahacool 的 B0GS5G8LDP 都是亏损或低效样本；其中 VNIMTI 甚至是 0% 可识别盈利。按你的规则，这已经接近价格战区，不是适合小品牌硬闯的环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 2 4 1 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 2 0 0 0 0 2026/3 0 0 0 0 1 0 0 0 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 2 2 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCROWNFUL Mini Fridge, 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care, Cosmetics, Beverage, Food,Great for Bedroom, Office, Car, Dorm(Orange)
This listing is deemed profitablePrice (USD)$48.81Released TypeNew Release (2025-11-06)Brand is an old entry in this marketSize and Weight28.9 x 28.4 x 20.1 cm, 1996.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
橙色外观在同类迷你冰箱中较少见，视觉辨识度高。, 4L六罐级便携方盒机身，配提手的桌面/车载通用结构，偏差异化配色而非私模造型。Key Buying Motive
支持制冷/加热双模式，兼顾护肤品恒温与饮品保温。Target Customers
更适合护肤品收纳、卧室桌面和办公室小空间使用的人群，也适合需要车载短途携带的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,762.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.47% / 18.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.99% / -9.08%Peak / Non PeakSales & BSR Performance
Antarctic StarB0GPY937WT (4.2/5 (1762 Reviews))Antarctic Star Compact Refrigerator, Portable Mini Fridge, Skin Care 4L Capacity/6 Cans, for Bedroom, Car, Office & Dorm, Small Cooler for Cosmetics, Magnetic Brushed Stainless Steel Door,Black
This listing is deemed profitablePrice (USD)$38.51Released TypeNew Release (2026-02-24)Brand is an old entry in this marketSize and Weight29.2 x 26.1 x 19.6 cm, 2000.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
黑色机身搭配拉丝不锈钢门板，偏成熟商务/家居风格, 4L超小型桌面机身，门板采用磁吸式拉丝金属质感设计Key Buying Motive
主打4L便携冷热小冰箱，兼顾化妆品/护肤品与饮料收纳，且支持AC/DC双供电Target Customers
面向护肤品收纳、宿舍桌面、办公位和车载临时冷藏等小空间用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,255.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight2.70% / 10.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-28.81% / -20.75%Peak / Non PeakSales & BSR Performance
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