- Benchmark ASINB0FJ1XRMH9
- MarketplaceUS
- Category ID284507
- Analyzed Products
- Keywordrice cooker, fuzzy logic rice cooker
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心问题不是“有没有机会”，而是已经进入高竞争、低容错状态：新品牌只有3个，新增新品里只有20%成功，最近新品牌新品成功案例几乎只剩 GreenPan 的 B0GWRX77LM，且多数新品利润率卡在10%以下到15%左右，明显已经是价格压缩区。 50万人民币足够做单个 ASIN 的前期启动，但只够“起步”，不够长期打品牌和研发；如果你不是大品牌，强行进场大概率会被低利润和同质化拖住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：预算够做单个新品启动，但市场已经明显处在低利润和高竞争状态，整体不值得推进。 你的50万人民币足以覆盖这类新品的前期进场成本，但只能算“够起步”，不够支撑长期研发、品牌和认证投入；更关键的是，新品盈利率只有29.41%，而市场整体盈利率也只有41.56%，说明赚钱并不容易。
Early sourcing + logistics + marketing budget (USD)$30,384.60 - $251,678.56Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?70.58%New listing success rate (old brands):33.33%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通电饭煲（机械式/按键式）
- 带预约功能的多功能电饭锅
- 压力锅/电压力锅（含煮饭模式）
- 蒸锅+锅具组合（用现有锅具蒸饭）
- 微波炉专用煮饭盒/蒸饭盒
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入，属于高风险价格战区。 从数据看，市场利润并不差，但新品竞争已经很残酷：新品牌里只有少数能跑通，且一旦跟风做相似款，立刻被压到非盈利；对小商家更不友好，除非你能做出明显差异化，否则不要进。
Most investment in new productsNew products with Highest revenueLeast investment in new productsGreenPan
Recent Monthly Revenue (USD):$6,375.00(100pcs/month)B0GWRX77LM (4.6/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAROMA
Recent Monthly Revenue (USD):$66,492.00(900pcs/month)B08X1LXV1B (4.3/5 (2069 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$20,646.00(300pcs/month)B0F9FXY528 (4.5/5 (100 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsTRIANGLE
Recent Monthly Revenue (USD):-(-)B0FX2HDKQ3 (4.4/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色机身最醒目，和常见米饭锅差异大，容易吸引点击
- |
- 小容量紧凑型，适合小户型/单身/双人家庭
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- 外观更像家居摆件，颜值导向强，利于冲动购买
B0GGF7CB3G (4.3/5 (1816 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色方圆机身与常见圆桶饭煲差异明显，视觉辨识度高
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- 多功能9种模式，兼顾煮饭、慢炖、蒸煮，购买动机更强
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- 可提锅身+硅胶盖，适合上桌和收纳，场景感强
B0F9FXY528 (4.5/5 (100 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是典型的高压价格战市场。 新品牌几乎没有成功空间，能活下来的主要是老品牌、平台品牌，或者靠明显功能差异和较重投入硬推上去的产品；对小品牌来说，不靠激进营销基本没有胜算。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BD4PRBVZCosori2023-02-15Yes$89.746000pcs$538440.019.38%$104349.68
B0B4MYBLZQCUCKOO2022-06-21Yes$114.732000pcs$229460.030.93%$70971.98
B0CXVWZH21EMSON2024-03-12Yes$38.118000pcs$304880.016.79%$51189.36
B0CKWGX2J6CUCKOO2023-10-11Yes$118.9500pcs$59450.031.64%$18809.98
B0CQ2CTKBHTOSHIBA2024-01-03Yes$91.81700pcs$64267.027.83%$17885.51
B00004S576Zojirushi2011-03-24Yes$67.34900pcs$60606.026.88%$16290.9B08X1LXV1BAROMA2021-02-19Yes$73.88900pcs$66492.021.61%$14368.93
B0B1PFJKSYBear2022-07-24Yes$36.632000pcs$73260.012.81%$9384.61
B00004S577Zojirushi2011-03-24Yes$80.24300pcs$24072.025.92%$6239.47B0FJ1XRMH9Amazon Basics2026-05-27Yes$83.73300pcs$25119.021.01%$5277.51
B00004S575Zojirushi2011-03-24Yes$56.13300pcs$16839.030.83%$5191.47
B09TYVYRD9Yum Asia2022-01-19Yes$89.9200pcs$17980.024.7%$4441.06
B09TYTRN5KYum Asia2022-01-19Yes$89.9200pcs$17980.024.14%$4340.38
B0D4F95SBXGreenLife2024-05-17Yes$35.56600pcs$21336.016.05%$3424.43
B00CCVNX0OCUCKOO2015-04-14Yes$108.48100pcs$10848.029.1%$3156.77
B091BZQMMTGreenLife2021-03-29Yes$59.99300pcs$17997.016.54%$2976.71
B0CXDVFB58JOYDEEM2024-03-07Yes$109.0100pcs$10900.027.05%$2948.45B0F9FXY528AROMA2025-05-21Yes$68.82300pcs$20646.012.93%$2669.53
B0DQVMDPTTGreenLife2024-12-18Yes$39.99300pcs$11997.020.96%$2514.58B0GGF7CB3GGreenLife2026-01-13Yes$39.99300pcs$11997.019.7%$2363.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FJ1XRMH9Amazon Basics2026-05-27Yes$83.73300pcs$25119.021.01%$5277.51B0GGF7CB3GGreenLife2026-01-13Yes$39.99300pcs$11997.019.7%$2363.41
B0GGDMYGGNGreenLife2026-01-12Yes$37.98200pcs$7596.017.73%$1346.78B0GWRX77LMGreenPan2026-04-10Yes$63.75100pcs$6375.015.2%$969.0
B0FJ1H45HVAmazon Basics2026-05-03Yes$53.7550pcs$2687.514.28%$383.78#New Product Success Rates
Listing这不是适合进入的市场：新品牌新产品成功率只有20%，但真正可复制给小商家的合规成功几乎只剩1个样本，而且市场里大量新品来自老牌巨头，说明门槛高、竞争强、但还没到全面价格战失控。 结论很直接：大品牌可以靠预算和品牌力硬打，小商家没有明显胜算，且若想做，必须接受高投入和极强差异化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GreenLifeGreenPanAmazon BasicsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AROMACOMFEE'AkureoEMSONOther#Success Rate by Entry Time
Listing这个市场不值得进入：已经进入高风险价格战状态，且新品牌成功率只有29.41%，最近新进入者几乎都是失败。 关键不是“有没有机会”，而是“现在进场大概率会被低利润和弱销量拖住”，对大品牌和小商家都不友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 0 0 0 0 3 2026 0 1 0 4 1 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 1 0 0 0 0 0 1 2026/1 0 0 0 2 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 1 2026/5 0 0 0 1 1 0 0 1 2026/6 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
GreenLifeB0D2J3FJMD (4.4/5 (4656 Reviews))GreenLife Digital Rice Cooker, 2-Cups Uncooked/4-Cups Cooked, Butter Yellow
This listing is deemed profitablePrice (USD)$48.30Released TypeOld Release (2024-04-23)Brand is an old entry in this marketSize and Weight25.0 x 24.2 x 22.4 cm, 1801.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
Butter Yellow配色在同类Rice Cooker中辨识度较高，偏家居装饰感。, 4杯熟容量的小体积机身，适合台面空间有限的场景。Key Buying Motive
PFAS-free陶瓷内胆 + Fuzzy Logic + 白米/糙米/藜麦/钢切燕麦一键烹饪，功能组合更偏健康与小份量精煮。Target Customers
面向单人、情侣或小家庭，以及更关注无PFAS健康涂层和小容量省空间需求的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,415.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.84% / 15.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.95% / -6.80%Peak / Non PeakSales & BSR Performance
AROMA® 6-Cup (Uncooked)/ 12-Cup (Cooked) Slow Cook Rice Cooker and Brown Rice Cooker with Lift-Out Pot Handles and Silicone Storage Lid, PFAS-Free Ceramic Coating
This listing is deemed profitablePrice (USD)$68.82Released TypeOld Release (2025-05-21)Brand is an old entry in this marketSize and Weight36.6 x 32.0 x 24.9 cm, 3606.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
黑色机身搭配圆润方形外观，偏家电化、与常见圆桶式电饭煲有一定差异Key Buying Motive
9种烹饪模式，并加入慢炖、炒制、焖煮等多功能；可当电饭煲+慢炖锅使用, 可拆提手内锅+硅胶储存盖，支持直接上桌和冷藏收纳, HeatFlow Pro快速均匀加热，兼顾更快出饭和更稳定口感, PFAS/PFOA-free陶瓷涂层，主打健康无涂层焦虑Target Customers
偏好一机多用、希望兼顾煮饭、慢炖和日常配餐收纳的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,646.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.42% / 12.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-23.01% / -21.49%Peak / Non PeakSales & BSR Performance
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