- Benchmark ASINB0GSF6HCMW
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordelectric pressure cooker, multi cooker
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经是价格战区，而且对新品牌和小品牌都不友好。新发布产品的可盈利率只有6.00%，远低于你要求的10%警戒线；最近的新产品利润区间只有-4.60%到9.38%，大多数都在10%以下，说明不是健康竞争，而是低利润硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，预算够不够都不是核心问题，因为它已经明显进入价格战区，而且新品牌成功率接近为零。 你的500,000 CNY只能覆盖少数单品前期启动成本，但这个类目里新品平均推荐预算大约在15,188.66–75,391.78 USD之间，说明单个ASIN的启动资金门槛已经不低；更关键的是，新品牌发布的新产品盈利率为0%，市场总体可盈利产品比例只有11.29%，而新发布产品的盈利率只有6.00%，这已经是高风险市场，不该做。
Early sourcing + logistics + marketing budget (USD)$15,188.66 - $75,391.78Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?56.00%New listing success rate (old brands):10.71%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 台面电饭煲/蒸煮锅：如果用户主要需求是做米饭、蒸菜、煮粥，电饭煲或带蒸屉的基础款电饭煲通常更便宜、学习成本更低，也更容易在亚马逊和线下零售买到。
- 慢炖锅：对‘一锅出’和省心需求的替代很强，价格通常低于多功能压力锅；虽然速度不快，但操作更直观，适合炖肉、汤和卤味。
- 电热锅/多用途电煮锅：对于租房、宿舍、小家庭，便携电煮锅往往更便宜、体积更小，能完成煮面、火锅、蒸煮等基础任务，替代门槛低。
- 带定时功能的基础电饭煲：如果核心场景只是主食和简单菜品，定时电饭煲比电压力锅更易上手，且通常价格更友好。
- 炉灶压力锅：对想要‘压力烹饪’但不想买电器的人，炉灶式压力锅常见、耐用、购入成本更低，且无需占用插座和台面空间。
- 空气炸锅/烤箱二合一的简化替代：若用户购买电压力锅是为了快速做简单晚餐，空气炸锅或迷你烤箱在零食、蔬菜、肉类加热上更直观，且很多用户本来就已有。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 新品牌进入量已经很高，且新品牌新上架的可判定盈利率只有6.00%，明显低于10%的高风险线；同时市场里大多数可判定产品的盈利率只有11.29%，再叠加大量新品牌在做同质化大件电压力锅，已经是典型的价格战和超饱和市场。
New products with Highest revenueOLIXIS
Recent Monthly Revenue (USD):-(-)B0H3BDXVLGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$22,475.00(500pcs/month)B0H3BRX99X (4.4/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsInstant Pot
Recent Monthly Revenue (USD):$613,830.00(7000pcs/month)B06Y1YD5W7 (4.7/5 (173306 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$85,640.00(1000pcs/month)B0F9BD5M2K (4.5/5 (6423 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$82,560.00(1000pcs/month)B0F9B923NC (4.5/5 (6423 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast investment in new productsFullwill
Recent Monthly Revenue (USD):-(-)B0GW8H5W3W (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GW8G8JXD (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXRRMHSD (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsSimple Deluxe
Recent Monthly Revenue (USD):-(-)B0H7WBYZMQ (4.5/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0H7W52DL3 (4.5/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0H7VPGQGP (4.5/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 玫瑰粉机身很吸睛，货架上更容易被点击
- |
- 4夸脱迷你容量，和常见大号电压力锅区别明显
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- 圆润小巧，更适合单人/小家庭和小厨房
B0F9BD5M2K (4.5/5 (6423 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 3夸脱超迷你，和其他大容量款差异最大
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- 不锈钢银黑外观经典，图片识别度高
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- Instant Pot品牌强，适合单身/情侣/小份量用户
B06Y1YD5W7 (4.7/5 (173306 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品牌成功率为0%，新上市产品整体盈利率只有6%，而且新产品利润区间只有-4.60%到9.38%，已经是明显的低利润价格战市场。 5个新品牌里，22个新上市产品全部亏损；在所有可判断盈利的产品里，盈利率也只有11.29%，这不是健康竞争，而是高风险、低回报的拥挤市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B06Y1YD5W7Instant Pot2017-07-07Yes$87.697000pcs$613830.024.17%$148362.72B0F9BD5M2KInstant Pot2025-08-18Yes$85.641000pcs$85640.016.4%$14044.96B0F9B923NCInstant Pot2025-08-18Yes$82.561000pcs$82560.015.09%$12458.31
B0F9B9R5J9Instant Pot2025-08-18Yes$87.07900pcs$78363.015.81%$12389.2
B0G5B2LDMTInstant Pot2025-05-15Yes$88.32400pcs$35328.019.6%$6924.29
B0DJ9FGFFJNutriChef2024-09-30Yes$87.1450pcs$4357.010.46%$455.75
B0DJ9GFZ3MNutriChef2024-09-30Yes$87.9250pcs$4396.010.12%$444.88Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F9BD5M2KInstant Pot2025-08-18Yes$85.641000pcs$85640.016.4%$14044.96B0F9B923NCInstant Pot2025-08-18Yes$82.561000pcs$82560.015.09%$12458.31B0F9B9R5J9Instant Pot2025-08-18Yes$87.07900pcs$78363.015.81%$12389.2#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经是高饱和、近乎价格战的市场。 新品牌几乎没有真正的成功样本，新发布产品成功率只有6%，而新品牌自己内部是0%盈利；同时，旧品牌占据了所有可见的盈利新产品，说明新人想进场只能面对强势老品牌壁垒。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Instant PotNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FullwillSimple DeluxecaroriOther#Success Rate by Entry Time
Listing这个市场已经明显走向过热，不适合现在进入。 新品牌正在密集涌入，但成功率几乎归零：新品牌新上架产品里，22个样本全部不赚钱，成功率0%；而整体可识别产品的盈利率也只有11.29%，最近一批新进入者里大量产品落在0%以下或接近0%的利润区间，说明这里已经进入了价格战和高成本硬碰硬阶段。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 2 7 3 0 0 0 5 2026 3 1 2 0 0 0 0 26 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 1 3 0 0 0 0 2025/9 0 0 1 0 0 0 0 0 2025/10 0 2 4 0 0 0 0 2 2025/11 0 0 1 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 1 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 1 1 1 0 0 0 0 8 2026/4 0 0 0 0 0 0 0 5 2026/5 2 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesInstant PotB06Y1YD5W7 (4.7/5 (173306 Reviews))Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
This listing is deemed profitablePrice (USD)$87.69Released TypeOld Release (2017-07-07)Brand is an old entry in this marketSize and Weight30.5 x 30.5 x 30.5 cm, 3729.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
3夸脱小容量，更适合单身、情侣或小家庭，解决大锅占空间和浪费问题Target Customers
面向小家庭、租房用户、单人或需要做小份量配菜的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$613,830.007000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.99% / 24.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.30% / -2.11%Peak / Non PeakSales & BSR Performance
Instant PotB0F9B923NC (4.5/5 (6423 Reviews))Instant Pot 4QT RIO Mini 7-in-1 Multi-Cooker, Pressure Cooker, Slow cook, Sauté, Steam, Rice Maker, Yogurt, & Warmer, Black, 4 Quarts
This listing is deemed profitablePrice (USD)$82.56Released TypeNew Release (2025-08-18)Brand is an old entry in this marketSize and Weight35.6 x 33.0 x 30.5 cm, 4944.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
玫瑰水色外观，区别于常见黑白银配色，更容易吸引注重厨房颜值的用户, 4夸脱迷你机身，主打小户型收纳友好，占用台面更小Key Buying Motive
7合1功能，兼顾高压、慢煮、煎炒、蒸煮、煮饭、酸奶和保温；带进度提示和防旋转内胆，提升日常使用体验Target Customers
更适合单身、学生、2-4人小家庭，以及厨房空间有限但仍希望一机多用的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$82,560.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.83% / 15.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-21.43% / -20.17%Peak / Non PeakSales & BSR Performance
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