- Benchmark ASINB0G1LRQG32
- MarketplaceUS
- Category ID3117954011
- Analyzed Products
- Keywordsmall appliance
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是接近价格战的高风险市场。 目前只看到2个新品牌、4个新上架产品，全部都没有跑出可接受利润，新品牌新产品盈利率是0%，而且最近进入的节奏并没有带来更好的结果，反而是越来越难赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入，这个市场已经是高风险、接近价格战的市场。 用户预算 50万 CNY 能覆盖少数单品的前期启动，但从样本看，市场里 4 个新上市产品里 0 个盈利，盈利率 0.00%，而且近一年新品牌进入后没有任何成功案例；对小卖家和大品牌来说都不算好市场。\n\n从钱的角度看，两个可见样本都能卖出货，但利润很薄：carori 的 B0FY39DHNL 售价约 69.08 美元，月销 50 件、月营收约 345,400 美元，利润率只有 4.4%；Fullwill 的 B0G1LRQG32 售价约 80.05 美元，月销 50 件、月营收约 400,250 美元，利润率只有 0.56%。这意味着你即使拿得出前期钱，也很难在不追加品牌、研发、认证投入的情况下把单品真正做成赚钱项目。更糟的是，两个品牌的 4 个新产品全部亏损，近 12 个月的上市节奏在 2025 年和 2026 年都只看到失败项，没有看到盈利项，说明这不是“少量试错就能出结果”的市场。\n\n对大品牌来说，能模仿的只有这类高投入、低利润、靠规模硬扛的路线，代表样本是 Fullwill 的 B0G1LRQG32 和 carori 的 B0FY39DHNL，但它们都不是可复制的好模板，因为回报率太差；对小卖家来说，更没有真正的低门槛成功案例，没有任何 <300 评价且盈利的新品牌样本，反而更像“需要强营销甚至偏掠夺式打法”的环境。结论很直接：不要进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 台式高压锅（非电动）——通常更便宜、无需通电、结构更简单，适合预算敏感且愿意用燃气/电磁炉的人群。
- 基础款电饭煲——比多功能电压力锅更便宜、更容易上手，能覆盖“做米饭+煲汤/杂粮”的核心需求。
- 普通慢炖锅/炖锅——价格一般更低，操作更直观，适合不追求“快速出餐”但重视省心炖煮的人。
- 炉灶上不锈钢汤锅/砂锅——入门成本最低，购买和替换都很容易，适合偶尔做汤、炖菜、卤煮的家庭。
- 微波炉带蒸煮/解冻功能——在已拥有微波炉的情况下，几乎零增量成本就能满足部分快速加热、蒸菜需求。
- 即热/速食方案（如预制菜、即食米饭、罐头豆类）——比再买一台小家电更低门槛，适合临时替代“快餐型做饭”场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 目前可见的新品牌新上架表现是 0% 盈利、100% 不盈利，且样本里新品牌全部都在亏；同时已有成功案例也只是在高投入、低利润里硬撑，整体更像价格战和高投入换销量的市场，不适合大品牌和小商家。
New products with Highest revenueFullwill
Recent Monthly Revenue (USD):-(-)B0H41KKTTTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$4,002.50(50pcs/month)B0G1LRQG32 (4.5/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productscarori
Recent Monthly Revenue (USD):-(-)B0GYXBKMPGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,454.00(50pcs/month)B0FY39DHNL (4.6/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FY39DHNL (4.6/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0G1LRQG32 (4.5/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌成功率为0%，而且当前可见的新品牌新产品全部失败，已经进入低利润、强竞争的高风险区。 以当前样本看，利润率没有任何一个新产品达到15%以上的“可接受区间”，反而有50%的样本落在10%以下，另外50%连利润率都无法形成有效判断，说明要么还在亏损，要么靠极薄利润硬撑，整体不是可进场的机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G1LRQG32Fullwill2025-11-10No$80.0550pcs$4002.50.56%$22.42B0FY39DHNLcarori2025-10-28No$69.0850pcs$3454.04.4%$151.98B0H41KKTTTFullwill2026-06-04No$--pcs$--%$-B0GYXBKMPGcarori2026-04-29No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G1LRQG32Fullwill2025-11-10No$80.0550pcs$4002.50.56%$22.42B0FY39DHNLcarori2025-10-28No$69.0850pcs$3454.04.4%$151.98B0H41KKTTTFullwill2026-06-04No$--pcs$--%$-B0GYXBKMPGcarori2026-04-29No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场。 现在看到的是典型的价格战/低利润市场：新品牌和整体新产品的成功率都是 0%，而且样本里两家新进入品牌 carori、Fullwill 的 4 个新产品全部亏损，说明新人几乎没有真实跑通的空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
caroriFullwill#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经是严重的价格战/饱和市场。 最近进入的全是新品牌，但新品牌新上架成功率是 0%，市场总体可识别产品的盈利率也是 0%，说明不是“还有空间”，而是“进来就被压利润”。
过去一年的新增节奏并没有带来正向结果：2025 年只有 2 个新品牌新产品，2026 年又出现 2 个，但这 4 个新品牌产品全部非盈利；最近月份里持续出现失败案例，10 月、11 月、4 月、6 月各有新品牌新款，但没有任何一条转成盈利，趋势是越来越难，而不是越来越容易。更关键的是，当前抓到的两个新品牌 carori 和 Fullwill 都是新进入者，品牌层面都是 0% 成功率；其中 B0G1LRQG32（Fullwill）有 51 个评论、4.5 星、月销约 50、月营收约 4002.5 美元，但利润率只有 0.6%，早期投入约 15849.9 美元；B0FY39DHNL、B0GYXBKMPG、B0H41KKTTT 也全部非盈利。这说明这里不是靠“做得更好一点”就能赢，而是需要很重的投放和运营，甚至带有明显的激进营销特征；对小商家来说，这种环境几乎没有真实可复制的成功样本。
对大品牌：也不建议进。 你这 50 万人民币预算可以覆盖单个 ASIN 的前期投入，但在这个市场里，连已出现的案例都显示“有销量但没利润”，大品牌如果硬进，只会被迫拼更高预算、品牌和投放，最后仍可能被压到接近 0% 利润。对小商家：更不可能。 目前看不到任何一个“<300 评论/年、真实盈利”的新品牌样本，反而只有失败样本；如果要在这里竞争，基本要走强营销、强投放、强资源路径。建议直接放弃，不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 1 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases