- Benchmark ASINB0FJ1XRMH9
- MarketplaceUS
- Category ID678540011
- Analyzed Products
- Keywordkitchen appliance
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很直接：它已经是明显的价格战市场，且没有新品牌成功样本来证明普通新卖家能稳定切入。当前数据里，新上架产品的可盈利利润率只有0.44%~7.48%，远低于你要求的15%可接受线；同时，市场里可确认盈利的样本只有少数，且盈利高度集中在老品牌的功能升级和品牌势能上，不是新卖家容易复制的路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算可以覆盖单个ASIN的前期启动，但市场本身是高风险的价格竞争区，且已经出现明显的老品牌压制和同质化。 从数据看，能赚钱的样本很少，且高利润更多来自老品牌的品牌力与功能升级，不是普通新卖家容易复制的路径。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):50.00%Which old brands have these successful new listings?Other major expensesR&DAlternatives- 租用/临时借用电饭煲：适合只在聚餐、搬家过渡或短期使用时，不必一次性购买；通常比买新机更便宜，也更容易快速获取。
- 电压力锅的煮饭模式：如果家里已经有电压力锅，可直接用它煮米饭、杂粮饭甚至粥，避免再买专用电饭煲；属于“一机多用”的低成本替代。
- 炉灶+普通锅/厚底锅煮饭：几乎零新增设备成本，适合预算极低或家里已有基础锅具的人；虽然需要看火，但可完成基础主食需求。
- 微波炉即食米饭/冷冻米饭：购买现成主食包或冷冻米饭，省去清洗、浸泡和等待时间；对单人、小家庭或忙碌人群更方便。
- 带保温功能的基础款普通电饭锅：如果用户主要需求只是稳定煮白米饭，选择更便宜、功能更简单的基础款，比带模糊逻辑的高价机型更具性价比。
- 商用/共享厨房按次使用：对于极少做饭的人，可在共享厨房、社区厨房或餐饮自提点按次解决米饭制作需求，减少设备闲置成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经是高压价格战市场，而且对小卖家和大品牌都不友好。 现有数据里，市场投资难度高、盈利难度也高；新上架产品的利润率区间只有0.44%~7.48%，明显低于你要求的15%可接受线，说明一进场就会被低毛利和成本压力吞掉。
Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (USD):$25,119.00(300pcs/month)B0FJ1XRMH9 (4.2/5 (68 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色极简机身，和其他两款慢炖锅的彩色外观差异明显
- |
- 电饭煲形态+大屏按键，更像多功能厨房电器，吸引偏功能型买家
- |
- 6杯生米容量，适合小家庭和重视煮饭体验的人群
B0FJ1XRMH9 (4.2/5 (68 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色外观最醒目，图片点击感强，和常规厨房电器区分大
- |
- 方形大容量慢炖锅，适合家庭聚餐场景，目标用户明确
- |
- 可编程+保温，功能直观，容易打动想省心做菜的用户
B0FR4RRLXQ (4.3/5 (351 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是直接放弃。 数据显示这是一个明显的高风险价格战市场：已识别产品里只有12.5%盈利，且新产品里可确认盈利的样本只有2个，其中1个盈利、1个亏损，样本太少但方向并不健康；更关键的是，低利润区间占比极高，0%~10%利润率的产品占62.5%，基本就是被压价和成本挤压的环境。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FJ1XRMH9Amazon Basics2026-05-27Yes$83.73300pcs$25119.021.01%$5277.51
B0DMWRX8KLINDY VAC2024-12-08Yes$79.6950pcs$3984.510.3%$410.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FJ1XRMH9Amazon Basics2026-05-27Yes$83.73300pcs$25119.021.01%$5277.51#New Product Success Rates
Listing这个市场不适合进入，结论很明确：它已经明显偏向老品牌主导、低利润和高同质化竞争，不是大品牌还是小品牌，都没有足够好的胜算。 样本里只有12.5%的产品可确认盈利，市场利润分布里绝大多数产品落在0%到10%的低利润区间，典型价格战特征非常重；同时，新品成功几乎被老品牌吃掉，新品牌没有拿出可验证的成功样本，说明这不是一个适合新玩家轻松切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon BasicsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MAGNIFIQUE EXPERIENCE DELIGHT#Success Rate by Entry Time
Listing这个市场不值得进入：它已经处在高难度、强价格竞争的状态，连新产品的可盈利区间也只有 0.44%~7.48%，而近期真正成功的新品几乎只剩下老品牌借旧链接做增量。 用户预算 50万人民币看起来够做单个ASIN的前期铺货，但在这个市场里，钱不够解决研发、品牌和认证壁垒，更不够对抗已经成型的大品牌打法；对小商家和大品牌来说，这都不是好市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 1 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesINDY VACB0DMWRX8KL (4.3/5 (352 Reviews))MAGNIFIQUE 6 Quart Programmable Slow Cooker Removable Healthy Nonstick Pot - Small Kitchen Appliance for Family Dinners - Serves 6+ People - Heat Settings: Keep Warm Oatmeal
This listing is deemed profitablePrice (USD)$79.69Released TypeOld Release (2024-12-08)Brand is an old entry in this marketSize and Weight45.7 x 38.1 x 22.9 cm, 6328.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
奶油米白机身搭配黑色上盖与提手，整体更偏家居餐桌风格，区别于常见全黑或纯白慢炖锅。, 6夸脱长方/砂锅式外形，和竞品常见的圆形/椭圆形慢炖锅相比，更像可直接上桌的烤盘式设计。Key Buying Motive
可编程定时+自动保温，适合“设定后无需看管”的家庭炖煮场景。Target Customers
更适合需要一次性做 6 人以上家庭晚餐、并偏好可直接上桌的砂锅型慢炖锅用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,984.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.99% / 10.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-31.66% / -30.35%Peak / Non PeakSales & BSR Performance
Amazon BasicsB0FJ1XRMH9 (4.2/5 (68 Reviews))Amazon Basics Rice Cooker 6-cup Uncooked 12-cup Cooked, Micon with Fuzzy Logic, Keep Warm, Black
This listing is deemed profitablePrice (USD)$83.73Released TypeNew Upgraded Version on Old ASIN (2026-05-27)Brand is an old entry in this marketSize and Weight34.6 x 30.4 x 26.0 cm, 2722.00gProfitable Factors
Based on old ASINDistinct functions and featuresEstablished brand with longevityDesign & Appearance
黑色机身，偏向简洁百搭的厨房风格, 6杯生米/12杯熟饭容量的电饭煲式外形，带大显示屏与按键面板Key Buying Motive
采用Fuzzy Logic微电脑控温，叠加8种烹饪模式、24小时预约和自动保温，功能明显强于基础电饭煲Target Customers
面向需要一机多用、希望稳定煮出米饭并兼顾粥、燕麦、蒸煮的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,119.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.76% / 21.01%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.77% / -5.53%Peak / Non PeakSales & BSR Performance