
这个市场不适合进入,结论很明确:已经是高竞争、接近价格战的状态,新品牌几乎没有机会。 目前只识别到1个新品牌 Vimose,3个新发布产品全部不赚钱,新品牌新发成功率是0%,而且最近两年新增产品没有任何改善,反而是持续失败,市场不是在变好,是在变难。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入这个市场。 这不是一个适合中小卖家切入的机会:新品牌只有1个,但新发布产品里可确认的盈利率是0%,最近新上的3个产品全部不赚钱,且新品牌 Vimose 的新款 B0GYCGP9QK 直接亏损、无销售;这已经说明市场对新进入者非常不友好。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌几乎没有成功样本,且新品整体已进入低胜率、强竞争状态。 目前只看到 1 个新品牌 Vimose,结果是 100% 新品失败;新品整体盈利率也是 0.00%,同时老品牌在新品里占到 66.66%,说明真正能打的还是老牌资源型玩家,新进入者没有生存空间。
这个市场不适合进入,结论很明确:大品牌和小商家都不该进。 目前市场已经接近价格战状态,且新品牌几乎没有成功样本;真正能赚钱的主要是老品牌靠功能升级和品牌力在收割,普通新卖家很难靠正常打法跑出来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C6LNFHTP | UBeesize | 2023-05-30 | Yes | $30.07 | 2000pcs | $60140.0 | 25.12% | $15107.17 |
![]() | B0CSFW56YF | UBeesize | 2024-01-16 | Yes | $26.58 | 2000pcs | $53160.0 | 23.49% | $12487.29 |
![]() | B0F8BNDXFY | Victiv | 2025-05-12 | Yes | $23.74 | 2000pcs | $47480.0 | 24.59% | $11675.34 |
![]() | B0FFMLKZ8M | Victiv | 2025-06-26 | Yes | $28.39 | 1150pcs | $32648.5 | 29.07% | $9490.92 |
![]() | B0CY259BM9 | SENSYNE | 2024-03-14 | Yes | $38.9 | 500pcs | $19450.0 | 32.74% | $6367.93 |
![]() | B0BZP6VV9C | SENSYNE | 2023-03-27 | Yes | $23.89 | 500pcs | $11945.0 | 26.13% | $3121.23 |
![]() | B0CX8V159J | SENSYNE | 2024-03-06 | Yes | $25.53 | 500pcs | $12765.0 | 23.9% | $3050.84 |
![]() | B0CSK988SZ | vimitty | 2024-01-17 | Yes | $26.93 | 300pcs | $8079.0 | 32.89% | $2657.19 |
![]() | B0F1TKN2QG | UBeesize | 2025-06-20 | Yes | $31.06 | 200pcs | $6212.0 | 30.02% | $1864.85 |
![]() | B09TQY66NH | SENSYNE | 2022-03-02 | Yes | $19.65 | 500pcs | $9825.0 | 16.85% | $1655.52 |
![]() | B07VTZTS4X | UBeesize | 2018-10-10 | Yes | $20.22 | 300pcs | $6066.0 | 27.06% | $1641.46 |
![]() | B0DXFFY4YV | RISEOFLE | 2024-06-10 | Yes | $14.39 | 500pcs | $7195.0 | 16.46% | $1184.3 |
![]() | B0DY76968X | ULANZI | 2025-02-24 | Yes | $26.83 | 50pcs | $1341.5 | 38.42% | $515.41 |
![]() | B0DSFTN81T | ULANZI | 2025-01-07 | Yes | $26.3 | 50pcs | $1315.0 | 38.09% | $500.89 |
![]() | B0DWF8TZXH | ULANZI | 2025-02-07 | Yes | $25.42 | 50pcs | $1271.0 | 37.73% | $479.55 |
![]() | B0CRP4Y486 | SelfieShow | 2024-01-06 | Yes | $22.89 | 50pcs | $1144.5 | 25.81% | $295.4 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H2LV9LJZ | vimitty | 2026-05-22 | No | $- | -pcs | $- | -% | $- |
![]() | B0FYR3YD5X | UBeesize | 2025-10-31 | No | $- | -pcs | $- | -% | $- |
![]() | B0GYCGP9QK | Vimose | 2026-04-24 | No | $- | -pcs | $- | -% | $- |
结论很明确:这个市场不适合进入,已经处于高竞争、明显价格战和接近饱和的状态。 现有数据里,新上架产品整体盈利率只有0%,所有可确认的新发布产品都是亏损;而且当前最能赚钱的还是老品牌在旧链接上做升级,新品牌几乎没有真正跑通的案例。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不适合进入,属于高风险、接近价格战的市场,且新品牌几乎没有成功窗口。 现有数据里,新品牌最近的新品成功率是0%,而新发布产品总体盈利率也只有0%;结合近期新增品牌/新品持续出现但利润没有改善,这是典型的竞争加剧信号,不建议大品牌或小商家继续进入。
证据上看,市场正在变难,不是在变容易。 近年新品里,2025年只有 UBeesize 的 B0FYR3YD5X 这一条新产品记录,2026年新增了 Vimose 的 B0GYCGP9QK、vimitty 的 B0H2LV9LJZ,全部都未盈利;这意味着最近两年新入场者全灭,成功率是0%,而不是用户规则里要求的“可接受的”15%+。与此同时,当前可识别的整体盈利产品占比只有53.33%,并不算健康;更关键的是,最近能真正跑出来的正样本是老品牌 UBeesize 的老品 B0F1TKN2QG,179?实际178条评论、30%利润率、月销200、月营收6212美元,早期投入约14619.94美元,其中广告就占3286.56美元——这说明要拿到结果,靠的是成熟品牌、稳定投放和长期运营,不是低预算新切入。
对大品牌和小商家都不是好机会。 大品牌如果硬进,至少要对标 UBeesize 这种老品牌的现成强势位,且还要额外承担研发、品牌、认证等未计入预算的成本;以用户500000元人民币预算来看,单个ASIN的早期资金并不低,但这类市场的难点不是“够不够启动”,而是“进去后能不能打赢”,目前看打不赢。小商家这边也没有看到真正符合你要求的“真小商家成功案例(<300评/年且新品牌)”,反而是新品牌全线失败,说明如果要竞争,极可能需要激进投放甚至更强的促销打法,风险很高。最终建议:不要进入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |