
这个市场不值得进入:新品成功率是0%,新品牌一进场就全军覆没,而且利润已经压到-14.27%到9.64%,明显是价格战区,不是机会区。用户500,000 CNY虽然能覆盖单个ASIN前期启动,但按现在的数据,钱不是最大问题,最大问题是进去也很难跑出正利润。
证据很直接:当前只有1个新品牌 ALTABOMBA,3个新品全部亏损,成功率0%;而老品牌 MUDOR 的1个盈利款 B0DMW35FS9 只做到10.66%利润率,另一个老款 B0DSHXY8NV 也是亏损,说明这个赛道的可复制空间很窄,已经进入强竞争状态。更关键的是,新品利润样本里,2026年1月这一批3个新品全部落在“其他/未成功”区间,市场趋势不是在变好,而是在往更难卖的方向走。新产品失败样本里,B0GKB13JJ9 售价19.68美元、利润率只有0.58%,B0GKB83BGJ 售价12.43美元、利润率-18.19%,都说明这类透明收纳盒已经被打到很薄的空间;同时样本还显示产品高度同质化,失败原因就是“缺少独特性”和“小市场/极端竞争”。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户预算500,000 CNY可以覆盖单个ASIN的前期启动,但市场本身已经处在高竞争、低利润、近乎价格战的状态。 新品牌新上架盈利率是0%,3个新上架ASIN全部亏损;整体可识别利润率只有20%,且新上架利润区间只有-14.27%到9.64%,连“合格利润线”10%都没有形成稳定样本。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进入:新品盈利率为0%,整体可识别盈利率只有20%,而且当前可见的新入局品牌 ALTABOMBA 是 0% 盈利、3个新品全亏,已经不是机会市场,而是高风险的价格战/试错市场。 以现有数据看,适合大品牌承受高投入做差异化试水;对小商家更不友好,除非你能做到明显创新和更强品牌投入,否则不要进。
这不是一个适合进入的市场:新品几乎全军覆没,利润区间也明显偏低,已经进入高风险价格战。 目前看到的新品牌 ALTABOMBA 3 个新品全部不盈利,成功率 0%;而现有可见的盈利样本只有 1 个,且利润率也只有 10.66%,说明这个市场不是靠普通铺货就能跑出来的。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DMW35FS9 | MUDOR | 2024-11-13 | Yes | $15.92 | 50pcs | $796.0 | 10.66% | $84.86 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GKB13JJ9 | ALTABOMBA | 2026-01-28 | No | $19.68 | -pcs | $- | 0.58% | $- |
![]() | B0GKB83BGJ | ALTABOMBA | 2026-01-28 | No | $12.43 | -pcs | $- | -18.19% | $- |
![]() | B0GKBG482G | ALTABOMBA | 2026-01-28 | No | $- | -pcs | $- | -% | $- |
这不是适合进入的市场:新品牌新上架成功率为0%,新上架产品整体也是0%,而且当前样本里三个新产品全部失败,已经是明显的低成功、强竞争信号。 结合市场走势看,2026年才出现这批新上架,但结果是全军覆没;再加上现有品牌里成熟玩家MUDOR已有1个盈利、1个亏损,说明这个细分赛道不是没人做,而是只有少数老玩家能靠更强的产品力和既有基础活下来。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入:新品几乎没有真实成功案例,利润空间被压到9.64%以下,已经进入高风险价格战区。 目前只看到1个新品牌ALTABOMBA,3个新品全部失败;相反,老品牌MUDOR靠差异化设计仍能赚钱,但这属于大品牌打法,不是小商家可复制的低门槛机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |