- Benchmark ASINB0C7GQY1X2
- MarketplaceUS
- Category ID7073960011
- Analyzed Products
- Keywordphone case, cell phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品牌几乎没有真实成功空间，近期也没有形成可复制的新品赚钱样本，整体已经偏向价格战。对大品牌来说，靠品牌力和更大投入仍“可能做”，但不是低风险机会；对小商家来说，正常打法基本没有胜算，除非你愿意走非常激进的营销打法。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，用户预算也不够做出像样的单品切入。 目前样本里能跑通的只有少数老品牌强势单品，而新产品盈利率为0%，再加上品牌层面的成功样本极少，说明这不是一个适合中小卖家试错的市场，更不是值得大品牌重仓的低风险赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 直接购买通用型手机背夹/收纳袋：通常比专用手机壳更便宜，且对机型不敏感，适合只想临时防刮、防磕碰的人。
- 使用防摔手机袋/束口袋：成本低、上手简单，适合放包里隔离钥匙和硬物；不追求外观贴合时，比定制手机壳更灵活。
- 改用便携式手机腕带/挂绳：如果主要诉求是防滑、防掉落，挂绳往往比换壳更便宜，也更容易装拆。
- 选择手机贴膜 + 简单收纳习惯：只做屏幕和背面基础保护，再配合独立小袋存放，能以更低成本达到部分保护效果。
- 购买二手或旧款原厂/第三方壳：对预算敏感用户，二手手机壳或清库存款通常更容易买到，价格也更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已是明显的价格战市场，且新品牌几乎没有成功样本。 目前可见的新发布产品盈利率只有0%，市场整体可盈利产品比例也只有20%，这意味着进入后大概率会先卷价格、再卷投放，不适合把它当成稳健机会。
Old brand with the most profitable new productsVEEKTOMX
Recent Monthly Revenue (USD):$6,564.00(200pcs/month)B0C7GQY1X2 (4.5/5 (206 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 内置USB-C和iPhone双线，和普通充电宝差异最大
- |
- 浅蓝机身更清爽，旅行感强，视觉更吸引
- |
- 5口输出+电量数显，适合出行和多设备用户
B0C7GQY1X2 (4.5/5 (206 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 磁吸充电宝专用收纳壳，品类与充电宝本体差异大
- |
- 硬壳防震防刮，适合通勤旅行随身保护
- |
- 适配Anker主流型号，购买人群明确，容易点进查看
B0B812J9B5 (4.6/5 (922 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前数据已经显示明显的高风险价格战，而且新产品几乎没有可复制的赚钱样本。 用户预算是50万CNY，看起来够做单个ASIN的首轮投入，但在这个类目里，钱并不能解决核心问题——高利润主要集中在少数老品牌/强品牌手里，普通新卖家很难靠正常打法站住。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C7GQY1X2VEEKTOMX2023-06-08Yes$32.82200pcs$6564.034.45%$2261.3Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0BJ1HFJXJCaseSack2026-01-15No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很直接：已经接近/进入价格战区，新品牌几乎没有真实成功空间。 现有样本里，整体可判定为盈利的产品只有20%，而新品盈利率是0%；新品牌和老品牌的新发布产品都没有看到可验证的盈利成功，说明不是靠“换个品牌”就能轻松切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CaseSack#Success Rate by Entry Time
Listing这个市场现在不适合进入。 最新可见的新发布样本里，只有 CaseSack 的 ASIN B0BJ1HFJXJ 出现了记录，但它是非盈利、无活跃销量的产品；市场层面看，整体可确认的盈利产品占比只有 20%，而新发布产品的盈利率是 0%，说明最近的新进入几乎没有跑通，竞争已经明显转向高压价格战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVEEKTOMXB0C7GQY1X2 (4.5/5 (206 Reviews))VEEKTOMX 20000mAh Portable Charger with Built-in USB-C & iPhone Cables
This listing is deemed profitablePrice (USD)$32.82Released TypeOld Release (2023-06-08)Brand is an old entry in this marketSize and Weight16.5 x 8.6 x 2.9 cm, 358.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
浅蓝色机身，视觉上更清爽，偏旅行风格, 一体化机身内置 USB-C 与 iPhone 双线设计，区别于常见单线或无内置线充电宝Key Buying Motive
双内置线+5口输出+电量百分比数显，减少忘带线与电量焦虑Target Customers
经常出差、旅行、通勤，需要同时给多设备补电且不想额外携带充电线的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,564.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.35% / 34.45%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.04% / 29.14%Peak / Non PeakSales & BSR Performance