- Benchmark ASINB0CZ957H5W
- MarketplaceUS
- Category ID2407781011
- Analyzed Products
- Keywordprivacy screen protector, tempered glass privacy screen protector, phone screen protector
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显的价格战高风险市场。 新品的可见利润率几乎都在10%以下，最近新发布产品里盈利率是0%，而且新品牌也没有跑出真正可复制的成功案例；对大品牌和小商家来说，现在都不是好时机。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个适合进入的市场。 你的50万人民币预算表面上足够覆盖单个新品前几个月的起盘成本，但这个品类已经进入明显的价格战区，利润率极低、成功率几乎为零；不管是大品牌还是小商家，现在进场都不应判定为高成功机会。
Early sourcing + logistics + marketing budget (USD)$438.59 - $544.28Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?77.27%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 手机防窥膜液体/喷雾型隐私涂层：比更换整张钢化膜更便宜，安装门槛更低，适合只想临时提升防窥的人群。
- 手机自带系统级隐私功能（隐藏通知内容、锁屏敏感预览、应用锁）：几乎零成本，尤其适合主要担心旁人偷看消息而不是整屏侧窥的用户。
- 可裁剪的通用高清钢化膜 + 手机设置中的“显示缩放/字体更大”：比专用防窥钢化膜更容易买到，兼顾保护与可读性，适合不想牺牲亮度和视角的人。
- 可拆卸防窥贴片/磁吸式隐私片：只在通勤、会议等场景临时使用，价格通常低于长期更换整片防窥膜，使用也更灵活。
- 带隐私保护的手机壳/翻盖式钱包壳：把侧视遮挡与日常保护合并到一个配件里，购买和更换都更简单，适合对贴膜手感不敏感的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战高风险市场。 数据里新上架ASIN只有 22 个，但新品牌只有 3 个，远没到“30~100+新品牌”那种极端过热；问题更致命的是，新品推荐单ASIN预算只有 438.59~544.28 美元，而新上架产品的可见利润区间却是 -16.52% 到 4.60%，新上架盈利率直接是 0.00%。这意味着不只是难赚，而是连“新产品能站住脚”都没有证据。
New products with Highest revenueMilomdoi
Recent Monthly Revenue (USD):$786.00(200pcs/month)B0FG351T1Y (3.5/5 (3853 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBencuku
Recent Monthly Revenue (USD):-(-)B0FFB7RYJM (4.2/5 (2024 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GVMQKBFPBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,178.00(200pcs/month)B0FLP4HNMP (4.3/5 (710 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least investment in new productsMost investment in new productsCutebe
Recent Monthly Revenue (USD):-(-)B0GVMC2272Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$299.50(50pcs/month)B0H1M8KJFR (4.5/5 (5181 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsAiziki
Recent Monthly Revenue (USD):-(-)B0H7LPFVL5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 哑光防窥+抗眩光，功能组合更有辨识度
- |
- 适合大屏 iPhone 14 Plus / 13 Pro Max，目标更明确
- |
- 图片呈现深色磨砂效果，视觉上更容易吸引点击
B0D4TVZ4BF (4/5 (481 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 面向 12 Pro Max 大屏机型，和另一款适配机型不同
- |
- 防窥膜图像对比强、黑边明显，产品图更醒目
- |
- 销量和评价基数高，容易让用户产生信任并点击
B0C8SS9G4Q (4.4/5 (63964 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战/过度拥挤市场。 新品里可识别利润率的样本中，0%以下占40.91%，0%到10%再占22.73%，也就是63.64%的新品利润率低于10%；新品成功率更是0%（20个新发布产品里没有一个达到盈利标准），这已经不是一般竞争，而是新入场几乎被直接压扁的状态。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CZ957H5WWYQLTD2024-03-27Yes$9.9950pcs$499.518.88%$94.31Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FG351T1YMilomdoi2025-08-25No$3.93200pcs$786.0-33.18%$-260.79
B0FXQ4QBKZKAREEN2025-10-25No$4.99200pcs$998.0-12.91%$-128.84
B0FXQ3LGWLKAREEN2025-10-25No$4.99200pcs$998.0-12.89%$-128.64
B0FXQ1BBG3KAREEN2025-10-25No$4.99100pcs$499.0-12.83%$-64.02B0FLP4HNMPBencuku2025-08-08No$5.89200pcs$1178.0-3.08%$-36.28B0H1M8KJFRCutebe2026-05-13No$5.9950pcs$299.5-5.65%$-16.92
B0FMDKND1MWITATAOGE2025-08-14No$6.5150pcs$325.5-1.79%$-5.82B0FMDL11LWWITATAOGE2025-08-14No$7.9950pcs$399.58.68%$34.68
B0G6D1XWWDBencuku2025-12-11No$6.89175pcs$1205.753.23%$38.95
B0G1BDRFFDBencuku2025-11-07No$6.68200pcs$1336.03.33%$44.49
B0G5FCW39GBencuku2025-12-06No$6.89200pcs$1378.04.9%$67.53B0FMDKBRJCWITATAOGE2025-08-14No$6.99-pcs$-2.4%$-B0FMDT2HNGWITATAOGE2025-08-14No$5.99-pcs$--9.82%$-
B0GCHQBFH3KAREEN2025-12-25No$4.96-pcs$--13.88%$-
B0FSZG7WLJYMHML2025-09-28No$--pcs$--%$-
B0GJ934V95Fotbor2026-01-23No$--pcs$--%$-
B0HC6KY99SIMBZBK2025-08-19No$--pcs$--%$-B0GVMC2272Cutebe2026-04-01No$--pcs$--%$-B0GVMQKBFPBencuku2026-04-01No$--pcs$--%$-B0H7LPFVL5Aiziki2026-05-21No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经明显过热且接近价格战区。 全部新上架产品的盈利率是0%，整体可判定盈利的产品只占1.27%，而新品牌新产品的盈利率也是0%；这不是“还有机会”的市场，而是“几乎没人能稳定赚钱”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WITATAOGEBencukuKAREENOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的过热竞争区，而且是价格战风险很高的市场。最近一批新品牌几乎全军覆没：20个新品牌/新发布产品里，100%非盈利，盈利率0%；从时间上看，2025年后段到2026年上半年没有出现可复制的稳定盈利新单品，反而是失败持续堆高，说明竞争在变难，不是在变好。
证据很直接。市场里失败集中在 KAREEN、Bencuku、WITATAOGE 等品牌，分别出现了 4、5、4 个非盈利产品；新品牌样本里，Cutebe、Milomdoi、Aiziki 的新发布也都没跑通，4个新品牌样本里盈利率还是0%。按你给的规则，50万人民币预算虽然能覆盖单个ASIN的前期发货、运费和基础投放，但这里真正的问题不是“钱不够”，而是成功模型不存在：近年的结果几乎全是亏损，说明新品进入后很难靠常规打法活下来。更关键的是，没有看到“<300评论的真小品牌成功案例”，反而看到的是大量失败样本，这意味着小卖家没有可抄的低门槛路径；如果要硬进，往往只能靠更重的投放、更强的品牌力或更激进的营销手段，风险非常高。
结论很明确：大品牌不应进，小品牌更不应进。如果一定要对标，最多只能关注 KAREEN、Bencuku、WITATAOGE 这些已经反复试错的品牌作为失败教训，而不是成功模板；对应ASIN里，B0FXQ3LGWL、B0FG351T1Y、B0FMDKBRJC、B0H7LPFVL5 这类新发布失败样本更能说明问题。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 4 1 3 0 0 0 0 7 2026 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 1 1 0 0 0 0 4 2025/9 0 0 0 0 0 0 0 1 2025/10 3 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 2 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWYQLTD [2+2 Pack for Google Pixel 8A Privacy Screen Protector Glass
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2024-03-27)Brand is an old entry in this marketSize and Weight18.4 x 10.5 x 1.7 cm, 18.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色隐私玻璃外观，整体为常见公共模具风格，没有明显独占造型Key Buying Motive
支持指纹解锁且主打隐私防窥，并额外附带9H摄像头镜头保护Target Customers
适合使用Google Pixel 8A、在通勤/公共场合需要防窥同时又不想牺牲指纹解锁体验的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.41% / 18.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.74% / 16.20%Peak / Non PeakSales & BSR Performance