
结论很明确:这个市场不值得进入,已经是低利润、强价格战的饱和区。 新品牌只有1个,且新品成功率是0%;市场里可见利润率区间只有-10.44%到10.68%,说明不是成长机会,而是被压到几乎没有安全利润的战场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合进入,用户预算足够做单个ASIN的前期启动,但市场本身已经进入低利润、强价格战状态,不能算可投市场。 全市场可识别利润产品占比为0.00%,新品可识别盈利率也是0.00%;利润难度被判定为HIGH,核心原因就是价格竞争太激烈。用户预算50万人民币能覆盖入场启动,但这只是前几个月的采购、物流和投放,无法覆盖长期研发、品牌和认证成本,所以“能进场”不等于“能赚钱”。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:新品盈利率为0%,整体可识别利润产品也只有0%,而且利润难度被标成“高”,说明这里已经是明显的价格战区。现有样本里没有看到任何能支持小品牌稳妥复制的真成功案例,只有少量看起来像靠强投放或老牌资源撑住的产品。
结论很明确:这个市场不值得进入,已经接近价格战/饱和区,不管是大品牌还是小商家,都不是好机会。 新品牌只有1个,且它的新产品成功率是0%,整体可见利润率也很差;用户预算50万人民币虽然看起来不低,但在这个类目里并不能换来安全的胜率。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B07BMLX8F1 | BangQiao | 2018-03-22 | No | $18.99 | 50pcs | $949.5 | -10.56% | $-100.26 |
![]() | B00114LYY0 | CRAFT MATES | 2015-05-29 | No | $10.34 | 50pcs | $517.0 | 4.0% | $20.68 |
![]() | B00114OV90 | CRAFT MATES | 2013-08-14 | No | $9.57 | 50pcs | $478.5 | 6.92% | $33.12 |
![]() | B0DWHMJWVB | MyGift | 2025-02-07 | No | $19.76 | -pcs | $- | 4.0% | $- |
![]() | B0FK1TCQW5 | BangQiao | 2025-07-01 | No | $13.99 | -pcs | $- | -17.16% | $- |
![]() | B0H1M8879X | FOMIYES | 2026-05-13 | No | $13.88 | -pcs | $- | 13.52% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H1M8879X | FOMIYES | 2026-05-13 | No | $13.88 | -pcs | $- | 13.52% | $- |
这个市场不适合进入:新品牌几乎没有成功案例,且现有可见利润空间已经被老牌挤压到低位。 目前样本里新上架产品盈利率是0%,整体可识别盈利率也是0%,说明不是“还有机会的成长市场”,而是明显的高竞争、低回报市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合进入的市场:新品牌进入后几乎没有成功案例,且利润空间被压到接近价格战区间,整体偏向饱和。 现有数据里,新品牌只有 FOMIYES 1 个新进入者、1 个新上架产品,结果是 0% 盈利;与此同时,老品牌 CRAFT MATES 这类成熟玩家虽然还能卖,但也只剩 4.0%~6.92% 的低利润,说明这个类目已经不是“比拼产品力”,而是“比拼谁能扛住低毛利”。
从时间趋势看,市场没有扩张成可轻松切入的机会,反而是近期新增几乎只剩 1 个新品牌,且这 1 个新品牌的新品直接失败;按利润分布看,新品可见利润区间只有 -10.44% 到 10.68%,连 10% 都很勉强,更别说你要求的“15% 以上才算可接受”。这意味着用户 50 万元人民币预算虽然足以覆盖单个 ASIN 的前期启动,但不足以改变这个类目的底层问题:你不是缺启动资金,而是缺能在低毛利里打赢的结构性优势。市场总样本可见收入只有 1945 美元,能留下来的主要是老牌产品,说明流量并不大,竞争却很硬。
对大品牌来说,仍然“可能进入”,但不值得进:必须准备更高预算去做品牌、差异化和长期投放,而且要盯住像 CRAFT MATES 这种老牌的定价与出货结构;对小商家来说,基本不成立,因为真正的新品牌成功率是 0%,而且没有任何“低于300评价且自然成功”的样本可作为安全参考。更关键的是,这个类目没有出现你要求的那种健康新品牌成长,反而是低利润、低成功率、强竞争的组合;如果要硬做,几乎只能靠更激进的营销去抢位,这不是正常小商家该进的战场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |