- Benchmark ASINB09JC7HY6P
- MarketplaceUS
- Category ID12898151
- Analyzed Products
- Keywordcraft supplies kit, sewing craft supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战和过度拥挤状态。 新品牌新上架产品的盈利率只有2.86%，35个新产品里仅1个赚钱，97.14%都不赚钱；而且近两年新增的产品几乎全部失败，说明这不是个别失误，而是市场本身在持续压价。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：已经明显处在高竞争、低成功率的状态，而且新品牌几乎没有跑出来。 你现在的 50万 CNY 预算，做单个 ASIN 的前期铺货、物流和投放是够碰一下的，但不足以支撑长期打价格战；从数据看，这不是一个值得继续推进的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?5.71%New listing success rate (old brands):0.00%New listing success rate (new brands):3.03%Which new brands have these successful new listings?Alternatives- 单张复古/纹理背景纸：用更低价的单张纸、包装纸或礼品纸替代整套剪贴纸包，适合只想做少量拼贴、手账底纹和装饰边框的用户，入门成本更低。
- 打印自制素材纸：用家用打印机在普通卡纸上打印纹理、花纹或主题图案，自由度高，按需打印避免整包买多用不完。
- 废旧杂志/旧书页拼贴包：将旧杂志、报纸、旧书页裁切做拼贴底材，几乎零成本，且更容易获得，适合 junk journal 和 collage。
- 包装材料替代包：用牛皮纸、薄纸、食品包装纸、纸袋等常见包装材料做背景和层次，便宜且随手可得，风格也更偏手工感。
- 基础装饰胶带/和纸胶带组合：用少量和纸胶带、标签贴纸来替代复杂纸张套装，操作更简单，适合手账边框、分隔和快速装饰。
- 数字素材下载后打印：购买或下载低价数字 scrapbook 素材，在家打印到现有纸张上，比实体套装更灵活，也更适合按主题临时制作。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战/饱和市场。 现有数据里，新品牌新上架产品的盈利率只有2.86%，新品牌新上架非盈利率高达96.97%；整个市场可识别盈利产品占比也只有11.11%，这不是健康市场，而是高风险挤压市场。
New products with Highest revenueFunincloud
Recent Monthly Revenue (USD):-(-)B0GX6XJ86H (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G6CQFMM7 (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G6CT8KRX (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsK Kattone
Recent Monthly Revenue (USD):$5,280.00(400pcs/month)B0CX8KDDY1 (4.4/5 (415 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsNexfind
Recent Monthly Revenue (USD):-(-)B0GYDXB6CY (4.7/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYDX3MTM (4.8/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYF2R3PJ (4.7/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsQuilax
Recent Monthly Revenue (USD):-(-)B0GQX6X7QT (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 万圣节主题鲜明，视觉冲击强
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- 橙黑紫配色对比明显，更容易吸引点击
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- 6×6小尺寸单张图案清晰，适合节日手作购买
B0B88S372Z (4.4/5 (894 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 圣诞红绿格纹非常典型，节日辨识度高
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- 12种双面图案变化丰富，封面展示更有吸引力
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- 11×11英寸大张，适合贺卡和包装，购买动机明确
B09JC7HY6P (4.5/5 (235 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经明显偏向过度拥挤的低利润竞争。 新品牌在这里几乎没有稳定胜率：新品牌新品盈利率只有2.86%（35个新产品里仅1个盈利），而2026年新增的新产品几乎全部亏损（22个新品全亏，另有1个老链接新品也亏）；同时，低利润带明显扩散，0%~20%利润带占了新产品的48.57%，说明不是“少数失误”，而是当前市场本身就在压价。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CX8KDDY1K Kattone2024-03-06Yes$13.2400pcs$5280.017.96%$948.29
B0DZHHX8F9Caffox2025-03-06Yes$15.99200pcs$3198.020.79%$664.87
B0F43R2B41emmoolife2025-04-08Yes$13.4200pcs$2680.013.61%$364.75
B0BXKS3HBRemmoolife2023-03-06Yes$13.7200pcs$2740.010.82%$296.47B09JC7HY6PWhaline2024-01-01Yes$13.99100pcs$1399.017.99%$251.69
B0BVQW21W1Diuhofart2023-02-27Yes$12.9950pcs$649.526.41%$171.54
B0FQ2L38RHGuardianCraft2025-10-25Yes$12.6550pcs$632.514.42%$91.21Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQ2L38RHGuardianCraft2025-10-25Yes$12.6550pcs$632.514.42%$91.21#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战+过度拥挤状态。 新品成功率只有2.86%，而且33个新品里有32个失败，失败率96.97%；更致命的是，市场里真正能赚钱的新品几乎只剩1个，而且还不是大量新品牌普遍可复制的路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GuardianCraftNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NexfindFunincloudMOSA BEAROther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的过热和价格战状态。 近两年新品牌涌入明显，但真正能跑出来的几乎没有；最近 33 个新品牌样本里只有 1 个新品牌新上架产品赚钱，成功率仅 3.03%，远低于 10% 的高风险线。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 0 0 10 2026 0 0 0 0 0 0 0 23 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 1 1 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 13 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWhaline 24 Sheet Christmas Pattern Paper Pack Christmas Plaid Scrapbook Specialty Paper Double-Sided Collection Plaid Decorative Craft for Xmas Winter Holiday Card Making Scrapbook
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-01-01)Brand is an old entry in this marketSize and Weight30.2 x 30.2 x 1.1 cm, 330.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
以圣诞红绿配色和格纹为主，节日氛围明确, 12种双面圣诞图案，主打格纹与经典节日纹样组合，且为11×11英寸大张Key Buying Motive
双面印刷，24张12款重复配置，适合卡片、手工纸艺和节日装饰Target Customers
面向圣诞季手账、贺卡、剪纸和礼物包装的节日手工玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,399.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.25% / 17.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.76% / 6.49%Peak / Non PeakSales & BSR Performance
DiuhofartB0BVQW21W1 (4.6/5 (358 Reviews))Vintage Scrapbook Paper Lace for Scrapbooking Supplies Kit,Diuhofart 40 Pcs Decorative Paper Cutouts for Junk Journaling,DIY Craft Album Planner Embellishments,Card Making
This listing is deemed profitablePrice (USD)$12.99Released TypeOld Release (2023-02-27)Brand is an old entry in this marketSize and Weight23.0 x 12.3 x 1.1 cm, 50.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
以白色蕾丝纸为主，整体视觉更清爽、婚礼感更强, 蕾丝镂空风格，且单张尺寸明显偏大（3.5-8英寸），比常见小尺寸装饰纸更醒目Key Buying Motive
主打大尺寸白色蕾丝剪纸，适合分层装饰、拼贴和婚礼/手账点缀Target Customers
偏向手账、婚礼装饰、贺卡和精致拼贴爱好者，尤其喜欢复古蕾丝风格的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$649.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.54% / 26.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.59% / 24.47%Peak / Non PeakSales & BSR Performance
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