
结论很明确:这个市场不值得进入。 现在已经是明显的价格战环境,新品牌几乎没有跑通;对小品牌来说基本没有可复制的合法成功路径,对大品牌来说即使有钱也只能硬砸资源去换位置,回报并不健康。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 你有50万人民币,单个新品切入的起步资金看起来够,但市场本身已经在往价格战和高失败率方向走,尤其新品牌几乎没有稳定成功样本,继续做只会更容易被卷死。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经明显偏向过度拥挤和价格战。 你能看到新品牌入场后几乎没有跑通,近期开出的新品里新品牌成功率为0%,而市场整体可盈利产品也只有57.78%,新释放产品里可盈利比例仅31.03%,这说明新品想活下来已经很难。
这个市场不值得进入:它已经明显进入价格战区,且对新品牌几乎不友好。 现有数据里,新发布产品的可确认盈利率只有31.03%,但真正高利润段并不多,20%以下的产品占了大头;更关键的是,2025-2026年新产品发布明显增多,说明竞争在加速而不是缓和。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F9PCWWNM | UNBREAKcable | 2025-05-23 | Yes | $18.44 | 10000pcs | $184400.0 | 34.33% | $63304.52 | |
![]() | B0F9PBHVMZ | UNBREAKcable | 2025-05-23 | Yes | $18.5 | 9000pcs | $166500.0 | 34.99% | $58258.35 |
![]() | B0F9P8X89T | UNBREAKcable | 2025-05-23 | Yes | $18.47 | 9000pcs | $166230.0 | 34.97% | $58130.64 |
![]() | B0FH9SB2RX | MAGIC JOHN | 2025-07-11 | Yes | $20.29 | 5000pcs | $101450.0 | 32.06% | $32524.87 |
![]() | B0DJ8ZKYY1 | UNBREAKcable | 2024-09-30 | Yes | $18.39 | 5000pcs | $91950.0 | 34.94% | $32127.33 |
![]() | B0CHMRMGHJ | UNBREAKcable | 2023-09-11 | Yes | $18.59 | 4000pcs | $74360.0 | 35.22% | $26189.6 |
B0F9PKNX4S | SMARTDEVIL | 2025-09-22 | Yes | $16.66 | 4250pcs | $70805.0 | 29.87% | $21149.46 | |
![]() | B0F2F3B773 | UNBREAKcable | 2025-03-25 | Yes | $18.49 | 3000pcs | $55470.0 | 35.24% | $19547.63 |
![]() | B0CHRG9M7G | UNBREAKcable | 2023-09-11 | Yes | $18.34 | 3000pcs | $55020.0 | 35.5% | $19532.1 |
![]() | B0FDQLSR6Q | Ailun | 2025-06-19 | Yes | $9.88 | 10000pcs | $98800.0 | 18.96% | $18732.48 |
![]() | B0CCYNCW8G | Ailun | 2023-07-27 | Yes | $9.68 | 10000pcs | $96800.0 | 18.38% | $17791.84 |
![]() | B0FDQH5PMK | Ailun | 2025-06-19 | Yes | $9.62 | 10000pcs | $96200.0 | 18.42% | $17720.04 |
![]() | B09D952JQQ | UNBREAKcable | 2021-08-21 | Yes | $16.67 | 3000pcs | $50010.0 | 34.37% | $17188.44 |
![]() | B0D9LM9DPV | Ailun | 2024-07-17 | Yes | $9.7 | 9000pcs | $87300.0 | 18.44% | $16098.12 |
![]() | B0CCYNY9XY | Ailun | 2023-07-27 | Yes | $8.87 | 10000pcs | $88700.0 | 15.32% | $13588.84 |
![]() | B0GRZJPYG5 | UNBREAKcable | 2026-03-10 | Yes | $18.56 | 2000pcs | $37120.0 | 35.43% | $13151.62 |
![]() | B0F2FDGW81 | UNBREAKcable | 2025-03-25 | Yes | $18.48 | 2000pcs | $36960.0 | 35.24% | $13024.71 |
![]() | B0BCHZFSFD | UNBREAKcable | 2022-08-31 | Yes | $18.48 | 2000pcs | $36960.0 | 35.11% | $12976.66 |
![]() | B0FFMQ15RD | UNBREAKcable | 2025-06-26 | Yes | $18.51 | 2000pcs | $37020.0 | 34.99% | $12953.3 |
![]() | B0F9P9KYWF | UNBREAKcable | 2025-05-23 | Yes | $18.48 | 2000pcs | $36960.0 | 35.04% | $12950.79 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F9PKNX4S | SMARTDEVIL | 2025-09-22 | Yes | $16.66 | 4250pcs | $70805.0 | 29.87% | $21149.46 | |
![]() | B0GRZJPYG5 | UNBREAKcable | 2026-03-10 | Yes | $18.56 | 2000pcs | $37120.0 | 35.43% | $13151.62 |
![]() | B0FLY583GS | TOCOL | 2025-09-10 | Yes | $15.06 | 1500pcs | $22590.0 | 28.92% | $6533.03 |
![]() | B0FLY64C84 | TOCOL | 2025-09-10 | Yes | $16.1 | 1000pcs | $16100.0 | 30.39% | $4892.79 |
![]() | B0FPM4PLHJ | TOCOL | 2025-09-03 | Yes | $14.66 | 1000pcs | $14660.0 | 30.04% | $4403.87 |
![]() | B0GD13HJTF | TOCOL | 2025-12-29 | Yes | $14.78 | 400pcs | $5912.0 | 28.49% | $1684.33 |
![]() | B0F9PKZZR8 | SMARTDEVIL | 2025-09-22 | Yes | $16.62 | 200pcs | $3324.0 | 29.84% | $991.89 |
![]() | B0F9PJR6TX | SMARTDEVIL | 2025-09-22 | Yes | $15.69 | 200pcs | $3138.0 | 28.83% | $904.69 |
![]() | B0F9PLV7HS | SMARTDEVIL | 2025-09-22 | Yes | $15.71 | 200pcs | $3142.0 | 28.58% | $897.99 |
这个市场不适合现在进入。 新产品整体盈利率只有31.03%,但新上架里有65.38%不赚钱,且样本里已经出现明显的价格战和高竞争信号;更关键的是,真正的新品牌样本里6个新产品全部亏损,说明小品牌几乎没有合法切入空间。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是适合进入的市场。结论很明确:已进入价格战区,而且正在走向过度拥挤,大小品牌都不该贸然进场。 最近的新增几乎全部被老牌吃掉:2025年新上架里,盈利样本主要来自老品牌,且新品牌新上架盈利率是0%,新品牌的新产品失败率是100%。同时,2026年短时间内又冒出一批新上架,但盈利表现没有变好,反而更多落到“暂未成功/未盈利”一侧,说明竞争在加剧,不是在变松。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 1 | 0 | 6 | 2 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 1 | 0 | 0 | 5 | 2 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |