TOCOL for iPhone 17 Pro Max Privacy Screen Protector
Cell Phones & Accessories - 产品分析报告
  • Benchmark ASIN
    B0FLY583GS
  • Marketplace
    US
  • Category ID
    2335752011
  • Analyzed Products
  • Keyword
    privacy screen protector, tempered glass screen protector, easy install screen protector
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-30
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk only for Old Products, but worse for New Products
Newly Released Counts (All Brands)
29
New Brand (7)
Old Brand (22)
Success rate (all brands)
31.03%
New Brand (0.00%)
Old Brand (40.91%)
Most products net profit margin range
28.68% - 30.06%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入。 现在已经是明显的价格战环境,新品牌几乎没有跑通;对小品牌来说基本没有可复制的合法成功路径,对大品牌来说即使有钱也只能硬砸资源去换位置,回报并不健康。

Recommended Products Features Direction
B0FLY64C84
Why do customers choose it?
  • 25°超窄可视角隐私玻璃,侧面几乎全黑
  • 自动对位+除尘+瞬贴的一体化安装方式,主打新手秒装
  • 注重隐私保护、同时希望安装更省事的iPhone 17用户
  • Sales
    Avg. price: $16.10|Latest price: $14.99|Approx. recent monthly revenue: $16,100.00 (1000 pcs)|Net profit margin: 30.39%
    B0F9P8X89T
    Why do customers choose it?
  • 三片装钢化玻璃贴膜,主打超薄高透与易安装的标准通用外观
  • 主打超薄高透、贴合度高、带对位框的易贴装方案,偏向“清晰+手感+安装便利”组合
  • 面向更看重屏幕原色显示、触控手感和新手也能快速完成安装的 iPhone 用户
  • Sales
    Avg. price: $18.47|Latest price: $18.99|Approx. recent monthly revenue: $166,230.00 (9000 pcs)|Net profit margin: 34.97%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    3 new brands10 old brands
    3 brands have new listings7 brands have new listings
    7 new listings22 new listings
    0 succeeded
    9 succeeded
    6 failed
    11 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很直接:这个市场不值得进入。 你有50万人民币,单个新品切入的起步资金看起来够,但市场本身已经在往价格战和高失败率方向走,尤其新品牌几乎没有稳定成功样本,继续做只会更容易被卷死。

      Early sourcing + logistics + marketing budget (USD)
      $537.15 - $84,584.68
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      75.86%
      New listing success rate (old brands):
      40.91%
      New listing success rate (new brands):
      0.00%
      Which old brands have these successful new listings?
      Alternatives
      1. 普通高清钢化膜(非隐私款)
      2. PET软膜/TPU软膜
      3. 水凝膜/自修复膜
      4. AR抗眩光膜(非防窥)
      5. 免贴胶静电吸附式临时保护膜
      6. 不贴膜,改用便宜的手机壳前唇+日常小心使用

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      结论很明确:这个市场不值得进入,已经明显偏向过度拥挤和价格战。 你能看到新品牌入场后几乎没有跑通,近期开出的新品里新品牌成功率为0%,而市场整体可盈利产品也只有57.78%,新释放产品里可盈利比例仅31.03%,这说明新品想活下来已经很难。

      IMBZBK
      New products with Highest revenueMost investment in new productsLeast investment in new products
      IMBZBK 3 Pack Privacy Screen Protector for iPhone 17 Pro Max, Privacy-P082
      Recent Monthly Revenue (USD):-(-)
      B0HBQ8J623Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      IMBZBK [Auto-Dust Removal] 3 Pack Privacy Screen Protector for iPhone 13 Anti Spy Private Accessories, Case Friendly Film, Military Grade Tempered Glass,Yellow-G048
      Recent Monthly Revenue (USD):-(-)
      B0HC6S2FK8Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      IMBZBK [Auto-Dust Removal] 3 Pack Privacy Screen Protector for iPhone 13 Anti Spy Private Accessories, Case Friendly Film, Military Grade Tempered Glass,Yellow-G046
      Recent Monthly Revenue (USD):-(-)
      B0HBWC9NF8Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Ailun
      Old brand with the most profitable new products
      Ailun Screen Protector + Camera Lens Protector for iPhone 17, 3+3Pack
      Recent Monthly Revenue (USD):$98,800.00(10000pcs/month)
      B0FDQLSR6Q (4.5/5 (437326 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Ailun Privacy Screen Protector+Camera Lens Protector for iPhone 15 Pro Max
      Recent Monthly Revenue (USD):$96,800.00(10000pcs/month)
      B0CCYNCW8G (4.5/5 (145296 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Ailun Privacy Screen Protector + Camera Lens Protector for iPhone 17
      Recent Monthly Revenue (USD):$96,200.00(10000pcs/month)
      B0FDQH5PMK (4.5/5 (145402 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Laflit
      Least profitable new products
      Laflit Privacy Screen Protector Tempered Glass for Phone
      Recent Monthly Revenue (USD):-(-)
      B0G5322SL2Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      TOCOL for iPhone 17 Privacy Screen Protector
      Differentiation:
      1. 外观更独特,侧面隐私黑屏效果明显
      2. 25°超窄防窥,功能差异最强
      3. 自动对位+除尘瞬贴,适合新手快速安装
      4. 主打iPhone 17隐私保护,受众更明确
      B0FLY64C84 (4.3/5 (2966 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
      UNBREAKcable 3-Pack Screen Protector for iPhone 17 Tempered Glass
      Differentiation:
      1. 与防窥款差异大,主打超高透纯钢化玻璃
      2. 3片装无防窥,偏向清晰显示和手感
      3. 超薄+对位框,标准贴膜外观更通用
      4. 适合更看重原屏观感的iPhone 17用户
      B0F9P8X89T (4.4/5 (68307 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入:它已经明显进入价格战区,且对新品牌几乎不友好。 现有数据里,新发布产品的可确认盈利率只有31.03%,但真正高利润段并不多,20%以下的产品占了大头;更关键的是,2025-2026年新产品发布明显增多,说明竞争在加速而不是缓和。

      Profitability difficulty
      Moderate Risk only for Old Products, but worse for New Products

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0F9PCWWNM
      UNBREAKcable
      2025-05-23
      Yes
      $18.44
      10000pcs
      $184400.0
      34.33%
      $63304.52
      B0F9PBHVMZ
      B0F9PBHVMZ
      UNBREAKcable
      2025-05-23
      Yes
      $18.5
      9000pcs
      $166500.0
      34.99%
      $58258.35
      B0F9P8X89T
      B0F9P8X89T
      UNBREAKcable
      2025-05-23
      Yes
      $18.47
      9000pcs
      $166230.0
      34.97%
      $58130.64
      B0FH9SB2RX
      B0FH9SB2RX
      MAGIC JOHN
      2025-07-11
      Yes
      $20.29
      5000pcs
      $101450.0
      32.06%
      $32524.87
      B0DJ8ZKYY1
      B0DJ8ZKYY1
      UNBREAKcable
      2024-09-30
      Yes
      $18.39
      5000pcs
      $91950.0
      34.94%
      $32127.33
      B0CHMRMGHJ
      B0CHMRMGHJ
      UNBREAKcable
      2023-09-11
      Yes
      $18.59
      4000pcs
      $74360.0
      35.22%
      $26189.6
      B0F9PKNX4S
      SMARTDEVIL
      2025-09-22
      Yes
      $16.66
      4250pcs
      $70805.0
      29.87%
      $21149.46
      B0F2F3B773
      B0F2F3B773
      UNBREAKcable
      2025-03-25
      Yes
      $18.49
      3000pcs
      $55470.0
      35.24%
      $19547.63
      B0CHRG9M7G
      B0CHRG9M7G
      UNBREAKcable
      2023-09-11
      Yes
      $18.34
      3000pcs
      $55020.0
      35.5%
      $19532.1
      B0FDQLSR6Q
      B0FDQLSR6Q
      Ailun
      2025-06-19
      Yes
      $9.88
      10000pcs
      $98800.0
      18.96%
      $18732.48
      B0CCYNCW8G
      B0CCYNCW8G
      Ailun
      2023-07-27
      Yes
      $9.68
      10000pcs
      $96800.0
      18.38%
      $17791.84
      B0FDQH5PMK
      B0FDQH5PMK
      Ailun
      2025-06-19
      Yes
      $9.62
      10000pcs
      $96200.0
      18.42%
      $17720.04
      B09D952JQQ
      B09D952JQQ
      UNBREAKcable
      2021-08-21
      Yes
      $16.67
      3000pcs
      $50010.0
      34.37%
      $17188.44
      B0D9LM9DPV
      B0D9LM9DPV
      Ailun
      2024-07-17
      Yes
      $9.7
      9000pcs
      $87300.0
      18.44%
      $16098.12
      B0CCYNY9XY
      B0CCYNY9XY
      Ailun
      2023-07-27
      Yes
      $8.87
      10000pcs
      $88700.0
      15.32%
      $13588.84
      B0GRZJPYG5
      B0GRZJPYG5
      UNBREAKcable
      2026-03-10
      Yes
      $18.56
      2000pcs
      $37120.0
      35.43%
      $13151.62
      B0F2FDGW81
      B0F2FDGW81
      UNBREAKcable
      2025-03-25
      Yes
      $18.48
      2000pcs
      $36960.0
      35.24%
      $13024.71
      B0BCHZFSFD
      B0BCHZFSFD
      UNBREAKcable
      2022-08-31
      Yes
      $18.48
      2000pcs
      $36960.0
      35.11%
      $12976.66
      B0FFMQ15RD
      B0FFMQ15RD
      UNBREAKcable
      2025-06-26
      Yes
      $18.51
      2000pcs
      $37020.0
      34.99%
      $12953.3
      B0F9P9KYWF
      B0F9P9KYWF
      UNBREAKcable
      2025-05-23
      Yes
      $18.48
      2000pcs
      $36960.0
      35.04%
      $12950.79

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0F9PKNX4S
      SMARTDEVIL
      2025-09-22
      Yes
      $16.66
      4250pcs
      $70805.0
      29.87%
      $21149.46
      B0GRZJPYG5
      B0GRZJPYG5
      UNBREAKcable
      2026-03-10
      Yes
      $18.56
      2000pcs
      $37120.0
      35.43%
      $13151.62
      B0FLY583GS
      B0FLY583GS
      TOCOL
      2025-09-10
      Yes
      $15.06
      1500pcs
      $22590.0
      28.92%
      $6533.03
      B0FLY64C84
      B0FLY64C84
      TOCOL
      2025-09-10
      Yes
      $16.1
      1000pcs
      $16100.0
      30.39%
      $4892.79
      B0FPM4PLHJ
      B0FPM4PLHJ
      TOCOL
      2025-09-03
      Yes
      $14.66
      1000pcs
      $14660.0
      30.04%
      $4403.87
      B0GD13HJTF
      B0GD13HJTF
      TOCOL
      2025-12-29
      Yes
      $14.78
      400pcs
      $5912.0
      28.49%
      $1684.33
      B0F9PKZZR8
      B0F9PKZZR8
      SMARTDEVIL
      2025-09-22
      Yes
      $16.62
      200pcs
      $3324.0
      29.84%
      $991.89
      B0F9PJR6TX
      B0F9PJR6TX
      SMARTDEVIL
      2025-09-22
      Yes
      $15.69
      200pcs
      $3138.0
      28.83%
      $904.69
      B0F9PLV7HS
      B0F9PLV7HS
      SMARTDEVIL
      2025-09-22
      Yes
      $15.71
      200pcs
      $3142.0
      28.58%
      $897.99
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合现在进入。 新产品整体盈利率只有31.03%,但新上架里有65.38%不赚钱,且样本里已经出现明显的价格战和高竞争信号;更关键的是,真正的新品牌样本里6个新产品全部亏损,说明小品牌几乎没有合法切入空间。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      UNBREAKcable
      SMARTDEVIL
      TOCOL

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Ailun
      IMBZBK
      MAGIC JOHN
      Other
    • #Success Rate by Entry Time

      Listing

      这不是适合进入的市场。结论很明确:已进入价格战区,而且正在走向过度拥挤,大小品牌都不该贸然进场。 最近的新增几乎全部被老牌吃掉:2025年新上架里,盈利样本主要来自老品牌,且新品牌新上架盈利率是0%,新品牌的新产品失败率是100%。同时,2026年短时间内又冒出一批新上架,但盈利表现没有变好,反而更多落到“暂未成功/未盈利”一侧,说明竞争在加剧,不是在变松。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202501106206
      2026000001012
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800100000
      2025/901005201
      2025/1000000004
      2025/1100000000
      2025/1200001001
      2026/100000000
      2026/200000001
      2026/300000101
      2026/400000004
      2026/500000002
      2026/600000001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Ailun Privacy Screen Protector + Camera Lens Protector for iPhone 16 Plus
      Price (USD)
      $8.65
      Released Type
      Old Release (2024-07-17)
      Brand is an old entry in this market
      Size and Weight
      17.4 x 9.0 x 1.7 cm, 96.00g

      Profitable Factors

      Established brand with longevityBased on old ASINDistinct functions and features

      Design & Appearance

      常规透明钢化玻璃+隐私黑膜组合,外观与同类竞品差异不大

      Key Buying Motive

      隐私防窥+摄像头保护二合一,并带夜拍透光技术和安装框,降低安装门槛

      Target Customers

      经常在公交、地铁、电梯等公共场景使用 iPhone 16 Plus、重视隐私和镜头保护的用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $25,950.00
      3000 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      11.46% / 14.18%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      6.05% / 8.77%
      Peak / Non Peak

      Sales & BSR Performance

      UNBREAKcable 3-Pack Screen Protector for iPhone 17 Tempered Glass
      Price (USD)
      $18.47
      Released Type
      Old Release (2025-05-23)
      Brand is an old entry in this market
      Size and Weight
      17.5 x 9.1 x 1.9 cm, 109.00g

      Profitable Factors

      Established brand with longevityBased on old ASINDistinct functions and features

      Design & Appearance

      三片装钢化玻璃贴膜,主打超薄高透与易安装的标准通用外观

      Key Buying Motive

      主打超薄高透、贴合度高、带对位框的易贴装方案,偏向“清晰+手感+安装便利”组合

      Target Customers

      面向更看重屏幕原色显示、触控手感和新手也能快速完成安装的 iPhone 用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $166,230.00
      9000 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      33.66% / 34.97%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      30.78% / 32.09%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 17%
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