- Benchmark ASINB09JC7HY6P
- MarketplaceUS
- Category ID2617941011
- Analyzed Products
- Keywordscrapbook paper, pattern paper, decorative craft paper
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经是超饱和且明显价格战的市场。 证据非常直接：新品牌只有5个，但近一年新品牌新品里没有任何真正盈利案例；52个新上新里只有1个能赚钱，成功率仅1.92%，而且大多数新产品利润都落在0%~11.1%，已经低于你设定的健康线。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，用户预算足够做单个ASIN的前期启动，但市场本身已经进入明显的低利润、强竞争状态，属于高风险价格战市场。 500,000 CNY 约合 70,000 USD，单看资金能覆盖头部与中位数竞品的早期投入，但这不等于能长期打赢；真正的问题是市场里可识别利润产品只占 8.66%，新品利润率只有 1.92%，而且新品牌新品盈利率为 0%，这不是可健康进入的信号。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.23%New listing success rate (old brands):4.35%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 普通打印纸/复印纸：如果只是做底纸、标签、手账底纹或临时排版，通常比专门的装饰纸更便宜，也更容易在本地或办公用品渠道买到。
- 彩色卡纸/素描卡纸：比成套花纹纸更通用，适合剪贴、折叠、卡片和分层装饰；用户可用打孔、压纹、印章来替代现成图案。
- A4/Letter尺寸的图案打印模板：通过家庭打印机或办公室打印机自制图案页，按需打印，比购买整包成品装饰纸更灵活，适合临时或小批量需求。
- 礼品包装纸残余边角料：来自礼品包装、快递包装或商店样品，图案丰富且成本低，适合拼贴、封面装饰和垃圾手帐风格创作。
- 贴纸纸张/可打印贴纸：如果用户主要想要局部装饰而不是整页背景，可直接用可打印贴纸或现成贴纸替代，使用更简单，且更适合小面积点缀。
- 硫酸纸/描图纸：当用户想要层次感、柔和背景或半透明效果时，这类材料往往比花纹纸更便宜、易买，且在手帐、卡片和拼贴里很实用。
- 旧杂志/旧书页/报纸：对于复古、拼贴、junk journal 类用途，这是非常低成本且容易获得的替代材料，甚至比专门的 scrapbooking paper 更具风格化。
- 数字纸张包（下载后自行打印）：适合愿意自己动手的用户，前期价格通常更低，可重复打印、按需裁切，也避免囤货和选款压力。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向过度拥挤和价格战。 关键证据很直接：整体可盈利产品只有8.66%，新品可盈利率仅1.92%，而新品牌新品盈利率为0%，说明新进入者几乎没有成功窗口；同时近一年新品牌/新产品大量涌入，2026年仅非盈利新品就有27个，已经触发超饱和警报。
New products with Highest revenueLeast investment in new productsMost investment in new productsUnoschrim
Recent Monthly Revenue (USD):-(-)B0G1MNJB5F (4.8/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G1MGCGXZ (4.8/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G1MNCKBC (4.8/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsiKammo
Recent Monthly Revenue (USD):$1,398.00(100pcs/month)B0DQNGSKPQ (4.6/5 (201 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$699.00(50pcs/month)B0DKSJ5VWT (4.6/5 (741 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$699.00(50pcs/month)B0F2DF5FFH (4.6/5 (176 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 复古做旧混色，和常见花卉纸差异大
- |
- 12种复古图案拼贴感强，视觉更吸睛
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- 暖棕米色调，适合怀旧手账人群
B0DKSJ5VWT (4.6/5 (741 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 砖墙纹理主题少见，风格最不同
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- 偏工业旧墙质感，与花卉类明显区分
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- 12×12大张纹理背景，图片展示感强
B0G1MNJB5F (4.8/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经接近明显的价格战和过度拥挤。新品牌几乎没有生存空间：新上架产品里只有1.92%是盈利的，98.08%都不盈利；已知盈利产品中，10%-20%利润段只占25%，20%以上只剩5.77%，而0%-10%和负利润合计已经接近一半，说明大多数产品利润非常薄，容易被运费、广告和折扣直接吃掉。
证据很直接：新产品里真正赚钱的只有 MIATTCLD 的 B0FM7HV4SR，售价 $11.89，月销50件，月利润 $61.83，利润率10.4%；同品牌 B0FM6WBVMD 和 B0FM6W3ZJC 虽然有销量，但利润率只有3.98%和3.5%，B0FP12R1S4 也只有9.36%。从品牌层面看，MIATTCLD 总共15个产品里只有3个盈利，成功率20%，并不代表小品牌容易成功，反而说明它更像是靠持续铺货和承受亏损换来的结果；iKammo、LSCRAPZZ、Tewyag 这些品牌在亏损新品里占比很高，且很多新品是 2025-2026 年集中推出，市场正在快速变挤，失败在加速堆积。这里还没有看到任何接近“稳定高利润”的健康信号，更没有出现适合小商家无压力复制的低竞争案例。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FDGN6YZVMIATTCLD2025-06-17Yes$13.99300pcs$4197.011.24%$471.75
B0FDGPVMHKMIATTCLD2025-06-17Yes$13.99300pcs$4197.010.26%$430.62B0DQNGSKPQiKammo2024-12-17Yes$13.98100pcs$1398.018.38%$256.96B09JC7HY6PWhaline2024-01-01Yes$13.99100pcs$1399.017.99%$251.69
B0B5XR5PF6Haooryx2022-07-06Yes$16.9950pcs$849.521.86%$185.71B0F2DF5FFHiKammo2025-01-20Yes$13.9850pcs$699.018.35%$128.27B0DKSJ5VWTiKammo2024-10-24Yes$13.9850pcs$699.017.13%$119.74
B0GS7KXRS9iKammo2025-01-20Yes$12.0250pcs$601.012.93%$77.71
B0CS6JXGKSWhaline2024-01-12Yes$9.450pcs$470.014.57%$68.48
B0FM7HV4SRMIATTCLD2025-08-13Yes$11.8950pcs$594.510.4%$61.83
B0DB1PHXBWJarThenaAMCS2024-07-24Yes$8.9950pcs$449.513.04%$58.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FM7HV4SRMIATTCLD2025-08-13Yes$11.8950pcs$594.510.4%$61.83#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战型过度拥挤市场。 新品成功率只有1.92%，整体可验证盈利率仅8.66%，而新品牌样本里29个新品里0个真正盈利；老品牌里也只有1个新品盈利，说明这不是“新手可切入”的市场，而是老品牌主导、同质化严重、利润被压到很薄的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MIATTCLDNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
iKammoMIATTCLDTewyagLSCRAPZZOther#Success Rate by Entry Time
Listing这个市场已经进入超饱和且偏价格战状态，不适合继续进入。 最新新品牌几乎全军覆没：5个新品牌里，新发布产品的成功率是0%，29个新品牌新上架产品全部非盈利；整个市场新发布产品的可盈利率只有1.92%，而且新产品的利润区间集中在0%~11.1%，说明多数单品连10%的及格线都过不去。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 3 1 0 0 0 17 2026 0 0 0 0 0 0 0 31 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 3 1 0 0 0 4 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 10 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 7 2026/4 0 0 0 0 0 0 0 14 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWhaline 24 Sheet Christmas Pattern Paper Pack Christmas Plaid Scrapbook Specialty Paper Double-Sided Collection Plaid Decorative Craft for Xmas Winter Holiday Card Making Scrapbook
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-01-01)Brand is an old entry in this marketSize and Weight30.2 x 30.2 x 1.1 cm, 330.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
以圣诞红绿为主，节日氛围强，配色更集中明确, 12种圣诞格纹/几何节庆图案，双面印刷，11×11英寸大张更适合整页裁切Key Buying Motive
双面印刷且每款2张，适合卡片、剪纸、礼品包装和圣诞手作Target Customers
更适合做圣诞主题卡片、冬季节日装饰和礼物包装的手工用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,399.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.25% / 17.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.76% / 6.49%Peak / Non PeakSales & BSR Performance
Whaline 30 Sheets Flower Garden Pattern Paper Vintage Botanic Scrapbook Specialty Paper Double Sided Floral Decorative Craft Papers for DIY Card Making Photo Album Decor, 6 x 6 Inch
This listing is deemed profitablePrice (USD)$9.40Released TypeOld Release (2024-01-12)Brand is an old entry in this marketSize and Weight15.2 x 15.2 x 0.8 cm, 109.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
复古植物花园风，整体以暖色系花卉与植物纹样为主，区别于常见的纯几何或节日主题纸张, 6x6小尺寸双面花园植物图案，15种不同设计，适合小型手账、卡片和装饰拼贴Key Buying Motive
双面印刷，正反都可直接使用，提升可裁切与拼贴效率Target Customers
更偏向手账、贺卡、相册和小型DIY装饰用户，尤其适合喜欢复古花卉风格的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$470.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.21% / 14.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.56% / 8.92%Peak / Non PeakSales & BSR Performance
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