- Benchmark ASINB0FLY583GS
- MarketplaceUS
- Category ID2407781011
- Analyzed Products
- Keywordphone case, screen protector, cell phone stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经进入明显拥挤和价格压缩区。 新品牌只有4个，而老品牌有7个；在47个新上架里，只有27.66%能做成可盈利，66.67%直接失败，最近一年的新上架里失败占比更高，说明市场不是变好，而是在继续挤压。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不值得进入。 这个市场已经明显拥挤，新品牌新产品盈利率只有27.66%，但更关键的是新品牌新发布里只有50.00%能赚钱，而老品牌新发布只有23.08%能赚钱；同时整体可识别利润产品占比仅32.65%，说明不是一个容易靠正常打法赚钱的市场。
Early sourcing + logistics + marketing budget (USD)$2,150.46 - $97,793.86Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?82.97%New listing success rate (old brands):23.08%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 一次性高清/防窥手机贴膜替代：如果用户主要是为隐私而买，可改用手机系统自带的隐私模式、应用锁、消息预览关闭，成本更低且无需贴膜安装。
- 手机壳式屏幕保护翻盖套：如果用户想要前屏保护但不想贴膜，翻盖保护套或钱包壳比单独屏幕保护膜更容易上手，且常常一件覆盖多项需求。
- 可水洗硅胶软壳+加厚边框：如果用户主要是防摔而不是追求防窥，可选择更便宜、适配更宽泛的硅胶软壳/TPU壳，购买和更换门槛更低。
- 临时折叠手机支架：如果用户购买 cell phone stand 只是为了桌面观看，可用几美元的塑料折叠支架、指环支架，或者直接用书本/卡片做临时支撑，成本更低。
- 磁吸支架/车载支架共享方案：对想要“随手立住手机”的用户，可改用已有磁吸车载支架或桌面磁吸底座复用，不必额外买专用手机支架。
- 防窥贴片/隐私膜只贴局部：若用户只在特定场景需要隐私，可用可拆卸的防窥贴片或贴在边缘的隐私滤片，避免整片更换屏幕保护膜。
- 手机原厂或运营商延保/碎屏险：如果核心担忧是摔碎而不是刮花，保险往往比高频更换屏幕膜更划算，尤其适合高价手机用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌成功率只有50%（样本很小），但新上架里失败更多、且老品牌新款成功率只有23.08%，说明竞争已经偏向强者；按月看，2026年6月新上架失败5个、7月又出现3个成功但同时仍有11个失败，热度在升、但不是机会，而是更激烈的挤压。用户预算50万人民币看似够做单个ASIN的前期启动，但市场里真正赚钱的新品门槛已经被抬到约2150到97794美元区间，且头部老品牌还能用低利润长期压价，小团队没有明显胜算。
Least investment in new productsNew products with Highest revenueMost investment in new productsWILLONE
Recent Monthly Revenue (USD):$10,830.00(1000pcs/month)B0GL1LDNFR (4.6/5 (30463 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,230.00(1000pcs/month)B0GL1LRXYJ (4.6/5 (30463 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAilun
Recent Monthly Revenue (USD):$71,550.00(9000pcs/month)B0D9LL5RFC (4.4/5 (166086 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$63,600.00(8000pcs/month)B0D9LLQ5VH (4.4/5 (166051 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$63,600.00(8000pcs/month)B0FDQJ96RN (4.4/5 (166086 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsSiHPuoy
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 隐私膜+摄像头膜套装，功能更完整
- |
- 25°超窄防窥，隐私卖点很强
- |
- 三星S26 Plus大屏适配，目标人群明确
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- 多件组合、包装信息丰富，更容易吸引点击
B0G5H7DC3Z (4.5/5 (3133 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- iPhone 15专用隐私膜，需求明确
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- 25°防窥+自动对位安装，卖点差异明显
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- 主图表现为贴膜场景，直观易懂
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- 品牌与功能组合较有新鲜感，易促点击
B0DK4QRW1J (4.4/5 (315 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌和小卖家都处在高风险、接近价格战的环境里。 新品里只有约23.08%能做到正利润，且真正能代表“新品牌成功”的样本几乎没有；反而是老品牌/大品牌在新上架里占了绝对主导，说明这个市场更像是资金和品牌力的战场，不是普通卖家的机会场。
利润结构已经把风险说得很清楚： 新品中低于10%利润的占约15.15%，再加上0~20%区间的合计接近36%，而20%以上才开始像样，但这部分主要被 TOCOL、EZ-GLAZ 这类老牌强势玩家拿走。TOCOL 单品牌总投入约281,959.97，18个产品里16个可判定为盈利，成功率100%，月收入约1,069,130、月销约90,500件；它的爆款如 B0FLY583GS、B0FPQLL1LC、B0DK4RDZ6P 的利润率在27.58%~30.39%，这说明要在这里赢，靠的不是低成本试水，而是持续堆预算、渠道和品牌力。相反，失败样本里 IMBZBK 的 B0FPGD4M1F 利润率 -6.83%，B0FG2GLQ98 为 -7.59%，B0FSS32W4G 甚至到 -30.01%；Ailun 的老款 B08DGNGDFR、B07H2V5YLH 也都在亏损区，说明低价同质化产品正在被压成负收益。市场趋势上，2025年新产品盈利10个、亏损15个；到2026年，新产品里盈利3个、亏损11个，亏损明显加重，说明竞争在变差，不是变好。
对大品牌来说，虽然理论上“有钱能进”，但也不是好机会；它们需要至少接近该市场头部打法的投入，且要承担创新、品牌和长期投放成本，单个ASIN的预算参考中位数约5,748美元，最高可接近97,794美元，但这只是起步，不含研发和品牌成本。对小品牌来说，几乎没有真正干净的成功案例：所谓新品牌里，EZ-GLAZ、WILLONE 的盈利新款有利润率约20.34%~38.64%，但样本很少，且没有证明能稳定复制；而像 Pokolan 的新款 B0GTZMFLHS 只有8.8%，已经落入低利润区，B0H2F1RK1W、B0H2DWHW4F 也都在8.9%~9.69%，这不是可复制的健康模型。短结论：不要进入。 如果硬要跟，这个市场只能由大品牌用重投入去打，小卖家若没有明显差异化、研发和长期投放预算，基本只能被挤进价格战。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FLY583GSTOCOL2025-09-10Yes$15.068000pcs$120480.028.92%$34842.82B0DK4RDZ6PTOCOL2024-10-16Yes$14.418000pcs$115280.027.9%$32163.13
B0FPQLL1LCTOCOL2025-09-04Yes$14.28000pcs$113600.027.58%$31330.88B0DK4QRW1JTOCOL2024-10-16Yes$14.416000pcs$86460.027.68%$23932.13
B0DHW7XVQTTOCOL2024-09-24Yes$10.539000pcs$94770.021.51%$20385.03
B0DQ595BLNTOCOL2024-12-11Yes$10.0510000pcs$100500.019.94%$20039.7
B0FDKJDFGZTOCOL2025-08-24Yes$10.786000pcs$64680.022.25%$14391.3B0FJS7782GTOCOL2025-08-24Yes$10.066000pcs$60360.021.42%$12929.12B0D2XM3VX8TOCOL2024-05-15Yes$10.126000pcs$60720.020.2%$12265.44
B0F664STXDTOCOL2025-04-24Yes$10.036000pcs$60180.019.86%$11951.75
B0D2XKTM2PTOCOL2024-05-27Yes$10.148000pcs$81120.013.77%$11170.23B0CT8FNQDBTOCOL2024-04-16Yes$10.096000pcs$60540.017.52%$10606.61B0D9LL5RFCAilun2024-07-17Yes$7.959000pcs$71550.010.83%$7748.87B0D9LLQ5VHAilun2024-07-17Yes$7.958000pcs$63600.011.17%$7104.12
B0FFSPKB3YAilun2025-06-27Yes$7.958000pcs$63600.011.17%$7104.12B0FDQJ96RNAilun2025-06-19Yes$7.958000pcs$63600.010.82%$6881.52
B0FDQK73N6Ailun2025-06-19Yes$7.956000pcs$47700.010.95%$5223.15
B0FLY64C84TOCOL2025-09-10Yes$16.11000pcs$16100.030.39%$4892.79
B0FPM4PLHJTOCOL2025-09-03Yes$14.661000pcs$14660.030.04%$4403.87B0DK4NNK68TOCOL2024-10-16Yes$14.641000pcs$14640.029.42%$4307.09Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLY583GSTOCOL2025-09-10Yes$15.068000pcs$120480.028.92%$34842.82B0FPQLL1LCTOCOL2025-09-04Yes$14.28000pcs$113600.027.58%$31330.88B0FDKJDFGZTOCOL2025-08-24Yes$10.786000pcs$64680.022.25%$14391.3B0FJS7782GTOCOL2025-08-24Yes$10.066000pcs$60360.021.42%$12929.12B0FLY64C84TOCOL2025-09-10Yes$16.11000pcs$16100.030.39%$4892.79B0FPM4PLHJTOCOL2025-09-03Yes$14.661000pcs$14660.030.04%$4403.87
B0FX478SX7EZ-GLAZ2025-10-21Yes$25.11400pcs$10044.038.64%$3881.01
B0GJZZDC2VEZ-GLAZ2026-01-27Yes$22.99400pcs$9196.034.08%$3134.0B0FG2DJPLSIMBZBK2025-08-25Yes$8.493000pcs$25470.010.39%$2646.34B0GL1LDNFRWILLONE2025-12-01Yes$10.831000pcs$10830.022.15%$2398.85B0GL1LRXYJWILLONE2025-12-01Yes$10.231000pcs$10230.020.34%$2080.79B0G5H7DC3ZIMBZBK2026-02-09Yes$9.79300pcs$2937.014.54%$427.04
B0GGGP7FFZIMBZBK2026-02-06Yes$9.56200pcs$1912.014.19%$271.32#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有33.33%，而失败率高达66.67%；更关键的是，超过10%的可判定产品里，低利润和同质化产品占主导，已经明显是高竞争、低容错的价格战市场。 既没有看到新品牌真正打开局面，也没有看到小卖家可以稳定复制的低门槛成功样本，所以无论大品牌还是小商家，现在进场都不划算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
IMBZBKTOCOLWILLONEEZ-GLAZNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
IMBZBKTZGZTG-ArmorOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高竞争/价格战区。 近半年新品牌只有2个（EZ-GLAZ、WILLONE）被识别出来能稳定做出盈利样本，但同时旧品牌和已知大品牌持续压着市场，新发布产品整体盈利率只有27.66%，而市场总盈利产品占比也只有32.65%，说明不是“容易赚钱”的赛道。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 3 1 1 6 3 0 10 2026 0 1 1 2 0 1 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 1 1 2 0 0 3 2025/9 0 1 0 0 2 2 0 4 2025/10 0 1 0 0 0 1 0 3 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 2 0 0 0 2026/1 0 0 0 0 0 1 0 0 2026/2 0 0 1 2 0 0 0 0 2026/3 0 1 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTOCOL for iPhone 15 Pro Screen Protector, [9H Hardness] [Military Grade Shatterproof] HD Tempered Glass for iPhone 15 Pro Full Coverage Screen Protector, Easy Installation, 2 Pack
This listing is deemed profitablePrice (USD)$10.09Released TypeOld Release (2024-04-16)Brand is an old entry in this marketSize and Weight23.4 x 22.2 x 1.9 cm, 80.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
1:1全屏覆盖、3D弧边黑边的定制贴合设计Key Buying Motive
自动定位+除尘+吸附的一体化安装，主打超高安装成功率Target Customers
面向想要快速无气泡贴膜、且需要与手机壳兼容的iPhone 15 Pro用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$60,540.006000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.96% / 17.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.01% / 9.57%Peak / Non PeakSales & BSR Performance
TOCOL for iPhone 15 Privacy Screen Protector
This listing is deemed profitablePrice (USD)$14.41Released TypeOld Release (2024-10-16)Brand is an old entry in this marketSize and Weight22.2 x 9.4 x 1.9 cm, 80.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
针对 iPhone 15 的隐私膜，25° 防窥 + 自动对位安装，外观形态与普通高清钢化膜无明显差异，但卖点组合更偏隐私保护Key Buying Motive
25° 超窄防窥角度，强调侧视不可见；自动对位+除尘+瞬贴安装，降低贴膜门槛Target Customers
经常在通勤、办公、咖啡店等公共场景使用手机、对消息和支付信息隐私敏感的 iPhone 15 用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$86,460.006000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.89% / 27.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.19% / 24.98%Peak / Non PeakSales & BSR Performance
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