- Benchmark ASINB0GLYJN2T7
- MarketplaceUS
- Category ID21209098011
- Analyzed Products
- Keywordphone case, cell phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，因为它已经明显拥挤并开始走向价格战：新上架产品里只有20%能赚钱，79.71%的新产品不赚钱；按品牌看，新品牌新上架成功率只有30%，老品牌新上架成功率也只有12.5%，说明不是“谁来都能吃到增量”，而是大多数新进场都在被压利润。更重要的是，市场里已经有不少新品牌涌入，9个新品牌里只有少数能跑出结果，再加上多个老品牌持续占据成功位，结论很直接：现在不该进。
证据上，价格竞争已经很重。当前新产品的可见利润区间集中在32.54%~38.89%，表面看不差，但这只是少数跑出来的样本；真正能赚钱的只是少数头部款。比如新品牌 GMETINK 只有3个产品，2个赚钱、1个亏损，盈利款分别做到36.77%和40.03%毛利，单个产品月收入约4598美元和2973美元，但这更像靠投放和测试堆出来的结果，不是低成本可复制机会。另一个新品牌 Tango 只有1个成功款，利润率39.06%，但单品月销量只有50，月收入约1532美元，投入预算约2171美元，样本太小，不能当成稳健进入模板；反过来，LUCKY BEAN 6个新产品全亏，说明跟风式进入会直接失血。老品牌里，OCTOBUDDY 6个产品全盈利，单品牌月收入约1708美元、月销量约8875，这类老牌强势玩家已经把核心份额和认知占住了，新品牌要进只能拼更强差异化或更激进打法，而且市场里不少失败产品集中在“功能同质化、外观变化不够”这一类，像 PopSockets、VELVET CAVIAR 的部分新品就是这样掉下去的。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 用户预算50万CNY远超单个新ASIN的起步预算，但市场已经明显走向价格战和饱和，新品牌成功率只有30%，新品牌新上架失败率高达70%，而且老品牌新上架失败率更高，说明这里不是“花钱就能赢”的市场。
证据非常清楚：市场里高利润新品并不等于好进入。 当前可识别利润产品占40%，新上架产品里真正盈利的只有20%，这已经低于健康阈值；同时新品牌新上架盈利率30%，失败率70%，老品牌新上架盈利率只有12.5%、失败率高达85%，说明市场不是开放型增量，而是被强势品牌和高压打法主导。GMETINK虽然是新品牌，但只有3个产品、2个盈利、1个亏损，且其盈利新品利润率约36.77%和40.03%，但更像靠强投放和快速测试换来的结果；Tango只有1个新产品，利润率约39.06%，但很明显属于高投入、低样本的“试出来”案例。相反，LUCKY BEAN 6个新品全亏，说明新品牌盲目跟风很容易直接死掉。
Early sourcing + logistics + marketing budget (USD)$2,171.36 - $2,171.36Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?57.14%New listing success rate (old brands):12.50%New listing success rate (new brands):30.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Alternatives- 可重复使用的磁吸金属环贴片：比整套手机环支架便宜，且能兼容原有手机壳/车载支架，适合只想要磁吸功能的用户。
- 超薄贴背支架贴片：价格通常更低、重量更轻，直接贴在手机壳背面即可实现桌面支撑，安装门槛低。
- 粘贴式可折叠手机支架扣：不依赖磁吸生态，适合普通手机和普通保护壳，使用场景更广、入门成本更低。
- 弹片式手机指环扣：比金属磁吸双面支架更便宜，单手握持更稳，适合主要需求是防滑握持而非多角度支撑的用户。
- 手机壳自带支架款：如果用户本来就要买壳，直接选带支架的手机壳通常更省事，避免再单独购买配件。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进入：新品牌新发成功率只有30%，但新发失败率高达70%，而且近几个月持续有大量新品牌涌入，已经明显进入高竞争阶段。 价格带并不算低，头部产品能做到35%~40%毛利，但这不是机会红利，而是被少数强势产品和品牌占住的结果；对小品牌来说，进场后很容易被价格和打法压住。
New products with Highest revenueGMETINK
Recent Monthly Revenue (USD):$45,980.00(2000pcs/month)B0FYF67QY7 (4.4/5 (217 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,973.00(100pcs/month)B0H2YNGXK1 (4.4/5 (213 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOCTOBUDDY
Recent Monthly Revenue (USD):$56,910.00(3000pcs/month)B0CNN3VZGP (4/5 (2724 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$34,982.50(1750pcs/month)B0CNMZC44X (4/5 (2685 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$33,285.00(1750pcs/month)B0CNMVN6G6 (4/5 (2692 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsTango
Recent Monthly Revenue (USD):$1,532.00(50pcs/month)B0H49YRVSB (3.8/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsLUCKY BEAN
Recent Monthly Revenue (USD):-(-)B0FP8F5WK9 (3.7/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FP8RQGJN (4/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FPC33MKD (4.3/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸握把+补光灯+遥控器，功能组合最独特
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- 白色浅灰极简外观，和普通手机支架差异大
- |
- 面向自拍、旅行和短视频拍摄，点击购买动机强
B0GLYJN2T7 (4/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 星战达斯·摩尔联名图案，视觉辨识度极高
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- 黑红配色很抢眼，商品图更容易吸睛
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- MagSafe握持+支架一体，适合粉丝型购买
B0D1KK1RB3 (4.5/5 (534 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已进入价格战/拥挤竞争区，而且新品牌成功率太低。 样本里可识别利润的产品中，只有40.00%是盈利；新品牌新品盈利率只有20.00%，同时新品牌新品不盈利率高达70.00%，说明新进入者大多在失败，且不是靠稳定自然需求在赚钱。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CNN3VZGPOCTOBUDDY2022-01-26Yes$18.973000pcs$56910.034.94%$19884.36B0FYF67QY7GMETINK2025-10-30Yes$22.992000pcs$45980.036.77%$16906.85B0CNMZC44XOCTOBUDDY2022-01-26Yes$19.991750pcs$34982.535.87%$12548.23B0CNMVN6G6OCTOBUDDY2022-01-26Yes$19.021750pcs$33285.034.98%$11643.1
B0CNN2XGPBOCTOBUDDY2022-01-26Yes$19.01750pcs$33250.034.91%$11607.58
B0CNN3H43TOCTOBUDDY2022-01-26Yes$19.99500pcs$9995.035.78%$3576.22
B0CDFCPKZDPopSockets2023-08-01Yes$31.17200pcs$6234.040.99%$2555.32B0H2YNGXK1GMETINK2026-05-26Yes$29.73100pcs$2973.040.03%$1190.1
B0F5X11BZ1PopSockets2025-04-07Yes$25.86100pcs$2586.036.21%$936.4
B0C8W9FGKBCase-Mate2023-06-28Yes$24.34100pcs$2434.037.95%$923.71B0GLYJN2T7Auriani2026-02-06Yes$45.9650pcs$2298.037.99%$873.02B0DSWNHDFZOCTOBUDDY2025-01-17Yes$19.27125pcs$2408.7535.05%$844.27
B0B88Y9V2TCase-Mate2022-08-02Yes$25.44100pcs$2544.030.8%$783.56
B0FLQ8YZKLPopSockets2025-07-27Yes$35.050pcs$1750.041.75%$730.63
B0FGQ3D269Case-Mate2025-07-04Yes$20.35100pcs$2035.034.97%$711.64
B0D1KJ83BFPopSockets2024-04-12Yes$33.5550pcs$1677.539.52%$662.95B0H49YRVSBTango2026-06-06Yes$30.6450pcs$1532.039.06%$598.4
B0DGVZ5JPZPopSockets2024-09-01Yes$28.9450pcs$1447.038.18%$552.47
B0GSDXMS5YACCREW2026-03-13Yes$27.3750pcs$1368.537.33%$510.87
B0FLP4FPZ2Doflyesky2025-08-18Yes$26.4950pcs$1324.538.49%$509.81Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYF67QY7GMETINK2025-10-30Yes$22.992000pcs$45980.036.77%$16906.85B0H2YNGXK1GMETINK2026-05-26Yes$29.73100pcs$2973.040.03%$1190.1B0GLYJN2T7Auriani2026-02-06Yes$45.9650pcs$2298.037.99%$873.02B0H49YRVSBTango2026-06-06Yes$30.6450pcs$1532.039.06%$598.4B0GSDXMS5YACCREW2026-03-13Yes$27.3750pcs$1368.537.33%$510.87B0FLP4FPZ2Doflyesky2025-08-18Yes$26.4950pcs$1324.538.49%$509.81
B0FLNTBXNXDoflyesky2025-08-18Yes$26.4750pcs$1323.538.48%$509.29
B0FZL3B4Z8SUPERONE2025-11-04Yes$24.450pcs$1220.038.36%$468.0
B0GSF24W3NACCREW2026-03-13Yes$23.9950pcs$1199.535.64%$427.51
B0GJ3D6FLHZelnoox2026-01-22Yes$23.9950pcs$1199.534.88%$418.39
B0H1DP7SFDVELVET CAVIAR2026-05-11Yes$21.150pcs$1055.036.13%$381.18
B0G4D2DBVHHeesch2025-11-28Yes$16.7650pcs$838.030.72%$257.44
B0FLY1TDH7LISEVO2025-08-11Yes$10.0250pcs$501.019.53%$97.85
B0FLY2TDKLLISEVO2025-08-11Yes$9.1150pcs$455.516.36%$74.52#New Product Success Rates
Listing这个市场不值得进入，结论很直接：已接近价格战区，而且对小卖家和大品牌都不友好。 公开样本里，新品整体可盈利率只有20.00%，新上架产品里79.71%不赚钱；按可识别样本看，整体盈利率也只有40.00%，说明大多数新品都在被流量和价格压着打，不是一个适合稳健切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LISEVOACCREWDoflyeskyGMETINKOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VELVET CAVIARPopSocketsLUCKY BEANAbbolinxusOther#Success Rate by Entry Time
Listing这不是一个适合现在进入的市场，结论很明确：已经进入过度拥挤区，而且最近明显在走向价格战。 2025年起新品牌集中涌入，但高频上新并没有带来高胜率，反而大量落在低利润或亏损区；对小品牌来说，成功样本已经开始依赖更高预算和更强投放，不是低成本可复制的机会。
数据很直接：2025年新增新品里，新品牌成功率只有30%（9个成功/30个新品牌新上新样本），失败率70%；老品牌新上新成功率只有12.5%，失败率85%，说明连成熟品牌也在被压利润。按上市节奏看，2025年8月到12月明显是失败高峰，8月14个亏损、9月15个亏损、11月6个亏损、12月继续有亏损，到了2026年上半年仍然是亏损/低利润占大头，这就是典型的竞争加剧、市场变难而不是变好。市场里老品牌占新产品的比例也很高，说明不是“新机会”而是“老玩家继续挤压”。
小品牌这边，真正能当案例的只有少数，而且并不便宜。比如 Auriani 的 B0GLYJN2T7：12个评价，评分4.0，属于新品牌、新上新、活跃销售，利润率38%，近月销量50、月收入约2298美元，早期投入约4421.12美元（其中广告1148.17美元）。这说明它不是靠便宜切入，而是靠较强产品力和投放撑出来的；相反，市场里大量新上新落在低利润甚至亏损区，想复制这种成功，往往需要更高的品牌和营销预算。按用户预算50万人民币看，资金不是问题，但问题是回报结构很差、且容易卷入价格战，所以我不建议进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 2 0 5 0 40 2026 0 0 0 0 0 6 1 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 2 0 2 0 14 2025/9 0 0 0 0 0 0 0 15 2025/10 0 0 0 0 0 1 0 2 2025/11 0 0 0 0 0 2 0 6 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 1 0 1 2026/2 0 0 0 0 0 1 0 2 2026/3 0 0 0 0 0 2 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 1 1 2 2026/6 0 0 0 0 0 1 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCase-MateB0C8W9FGKB (3.9/5 (4731 Reviews))Case-Mate Magnetic Phone Grip & Ring Stand - MagSafe Holder - Twinkle Disco
This listing is deemed profitablePrice (USD)$24.34Released TypeOld Release (2023-06-28)Brand is an old entry in this marketSize and Weight16.8 x 9.4 x 0.8 cm, 59.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
Twinkle Disco 这类闪粉/亮片风格更偏女性化与装饰属性，区别于常见纯色磁吸支架。, 圆环磁吸支架叠加闪钻质感装饰，偏时尚饰品化外观，而不是单纯工具型支架。Key Buying Motive
磁吸可快拆、360°旋转支架与指环一体，兼顾单手握持和桌面支撑。Target Customers
偏好“手机配饰+装饰性”一体化的用户，尤其是重视自拍、社交媒体使用和外观搭配的女性消费者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,434.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.08% / 37.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.90% / 36.77%Peak / Non PeakSales & BSR Performance
OCTOBUDDYB0CNMVN6G6 (4/5 (2692 Reviews))OCTOBUDDY Double - Silicone Double-Sided Suction Phone Case Detachable Mount - Hands-Free, Strong Grip Holder for Selfies & Videos - iPhone & Android Compatible - 2.5″ x 3.75″, Hot Pink
This listing is deemed profitablePrice (USD)$19.02Released TypeOld Release (2022-01-26)Brand is an old entry in this marketSize and Weight13.0 x 9.8 x 0.9 cm, 12.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
热粉色更偏向高识别度的内容创作者风格，视觉存在感强, 双面硅胶吸盘结构，正反两面都可形成吸附抓力，外观区别于常见磁吸环和普通手机支架Key Buying Motive
双面24+28吸盘可吸附光滑表面，适合免手持自拍和自拍视频Target Customers
面向短视频创作者、自拍用户和需要免手持拍摄的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$33,285.001750 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.88% / 34.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.39% / 34.49%Peak / Non PeakSales & BSR Performance
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