- Benchmark ASINB0CJQ99CVS
- MarketplaceUS
- Category ID2407781011
- Analyzed Products
- Keywordphone case, cell phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得现在进入，属于被老品牌控场的高压市场，小品牌不该进，大品牌也只有在强品牌力和强差异化下才勉强可打。 当前数据里，新品牌只有 1 个，且没有任何已验证盈利新款；近 11 个新上架里，整体盈利率只有 36.36%，而真正的新产品盈利率也只有 44.44%，这不算健康增长，更像是被少数老品牌筛选和挤压。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论很明确：小品牌和大品牌都不该现在进场。 你的预算 50万CNY 只够覆盖单个ASIN前期的基础铺货、运费和投放，但市场里真正能跑出来的样本，明显更依赖老品牌优势和持续投放，不是靠低预算就能复制的。
证据很硬：样本里可识别利润的产品，只有 37.5% 盈利；新品里盈利率也只有 36.36%，远没有达到你要求的“稳定可接受”水平。 更关键的是，最强的盈利样本几乎都来自老品牌 WILLONE，例如 B0GL1LDNFR、B0GL1LRXYJ、B0GKTYVG7P，单品月销都在 1000 件左右、月营收约 99.9万到108.3万美金，表面利润率看起来有 20.09%~22.15%，但这类结果明显是老品牌资源和品牌效应驱动，不是小商家可直接照搬的入场模板。反过来看，WILLONE 的非盈利样本也不少，比如 B0H1HWXKF1、B0GKTQRBTV、B0GKV2GFVG，说明这个类目不是“只要上新就能赚钱”，而是高压竞争下的筛选市场。再看新品结构，市场里新入场品牌样本极少，出现的高结果几乎都被老品牌包揽，这意味着新品牌成功率并没有形成可复制的正向趋势；同时低利润样本并不占主导到 10% 以下那种极端价格战，但“老品牌吃掉新单品”的信号非常强，属于高门槛、偏挤压型市场。
给你的直接建议：不要进。 如果你是大品牌，唯一值得参考的是 WILLONE 的高利润老带新款 B0GL1LDNFR、B0GL1LRXYJ、B0GKTYVG7P，但这类打法需要更强的品牌资产和持续投放；如果你是小商家，这里没有足够清晰的、<300 reviews/年的真实成功样本可做标杆，且市场里老品牌新款动辄 3万+ reviews，明显带有强营销压制，不适合小商家硬碰。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?90.90%New listing success rate (old brands):40.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 通用防窥膜/普通钢化膜：比带品牌/车型适配的高价保护方案更便宜，安装也更简单；如果用户主要是想避免侧面偷看，这是最直接的替代。
- 带隐私功能的可裁剪静电膜：通常比整套专用防窥膜更便宜，也更容易在不同机型上临时使用，适合不想买精确型号配件的用户。
- 防窥手机壳贴片/遮光边框配件：如果用户只是偶尔需要隐私，可以用更低成本的局部遮挡方案替代整张防窥膜，使用门槛更低。
- 手机自带显示隐私设置 + 应用锁/通知隐藏：无需购买硬件，几乎零成本，能部分替代“防旁人偷看内容”的需求，尤其适合主要担心消息和通知暴露的用户。
- 二手/旧款兼容配件：在Amazon上或本地常能找到更低价的旧库存钢化膜或通用隐私膜，虽然适配性不如专用款，但性价比更高。
- 临时防窥膜片/可重复贴隐私膜：适合短期出差、会议、通勤使用，比长期购买高端防窥产品更省钱，也更容易按需使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：没有 oversaturation 警报，但竞争已经明显偏向老品牌控场，且新品牌几乎没有成功样本。 现有数据里，近一年新品牌新品成功率为 0%，而老品牌新品成功率虽有 40%，但失败率也高达 50%，说明这不是一个给小品牌稳定起量的市场；对大品牌来说可以靠资源硬打，但回报不稳定。
Least investment in new productsNew products with Highest revenueMost investment in new productsMilomdoi
Looks like this brand has no product that is significant nonprofitableOld brand with the most profitable new productsWILLONE
Recent Monthly Revenue (USD):$10,830.00(1000pcs/month)B0GL1LDNFR (4.6/5 (30463 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,230.00(1000pcs/month)B0GL1LRXYJ (4.6/5 (30463 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,990.00(1000pcs/month)B0GKTYVG7P (4.6/5 (30441 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 24°防窥+微百叶设计，和普通高清膜外观差异大
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- 适合通勤/办公室等公共场景，隐私需求强
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- 3片装+对位框，购买感更强，易促发点击和下单
B0GL1LDNFR (4.6/5 (30463 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 适配 iPhone SE 2/3 代老机型，目标人群明确
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- 2片装钢化膜，功能直观、图片展示简单
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- 高清透明+耐刮，属于常见但易被快速识别的实用型产品
B08KSXHRSS (4.5/5 (6991 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新产品整体利润集中在20%~30%，看起来还没到全线低毛利的极端价格战，但新品牌没有任何已验证的盈利新款，反而旧品牌主导了大部分可见的新品利润，说明这个赛道更像是被老玩家和强品牌控制的市场。 对小商家来说，能跑出来的不是“普通新品”，而是要么靠强品牌力，要么靠明显差异化与持续投放；如果没有这些，进去大概率只是陪跑。
Profitability difficultyModerate Risk only for Old Products, but worse for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GL1LDNFRWILLONE2025-12-01Yes$10.831000pcs$10830.022.15%$2398.85B0GL1LRXYJWILLONE2025-12-01Yes$10.231000pcs$10230.020.34%$2080.79B0GKTYVG7PWILLONE2025-12-01Yes$9.991000pcs$9990.020.09%$2007.0
B08KRHX5Y1G-Armor2020-10-06Yes$13.99500pcs$6995.028.62%$2001.97B08KSXHRSSG-Armor2020-10-07Yes$13.99500pcs$6995.028.61%$2001.27
B08HRQGH79G-Armor2020-09-10Yes$13.99500pcs$6995.028.01%$1959.3
B07PYV24B8G-Armor2018-11-09Yes$13.99500pcs$6995.027.99%$1957.91B0H1H7KYS4WILLONE2025-12-01Yes$12.1200pcs$2420.023.89%$578.14B0CJQ99CVSSOOPUR2023-10-01Yes$14.150pcs$705.026.83%$189.16Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GL1LDNFRWILLONE2025-12-01Yes$10.831000pcs$10830.022.15%$2398.85B0GL1LRXYJWILLONE2025-12-01Yes$10.231000pcs$10230.020.34%$2080.79B0GKTYVG7PWILLONE2025-12-01Yes$9.991000pcs$9990.020.09%$2007.0B0H1H7KYS4WILLONE2025-12-01Yes$12.1200pcs$2420.023.89%$578.14#New Product Success Rates
Listing结论很明确：这个市场不值得进入，属于高风险、接近价格战区，且对新卖家没有清晰的合法胜出路径。 现有数据里，新上架产品盈利率只有44.44%，但亏损产品占55.56%；整体可识别盈利产品占37.50%，而且成功几乎被老品牌/老链接吃掉，真正能证明新品牌能靠自己跑出来的案例几乎没有。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WILLONENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
G-ArmorWILLONE#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是偏过热且盈利空间被压缩。 近一年新品牌能做出来的样本很少，真正能稳定赚钱的主要还是老品牌和少数大单品；对小商家来说，能复制的成功案例不多，而且已有成功款的打法更像是品牌力+持续投放，不是低成本轻松切入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 4 0 0 2 2026 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 4 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesG-Armor 2 Pack Glass Screen Protector for iPhone X, Xs and 11 Pro
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2018-11-09)Brand is an old entry in this marketSize and Weight18.5 x 11.0 x 1.7 cm, 5.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
通用透明钢化玻璃外观，圆角边缘的常规屏幕保护膜设计Key Buying Motive
主打防刮、高清透亮、触控灵敏、贴合手机壳的基础保护体验Target Customers
面向使用iPhone X/Xs/11 Pro且偏好成熟通用款、需要稳定替换装屏幕保护膜的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,995.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.20% / 27.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.20% / 25.98%Peak / Non PeakSales & BSR Performance
G-Armor 2 Pack Glass Screen Protector for iPhone 12 Mini
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2020-10-06)Brand is an old entry in this marketSize and Weight18.3 x 11.0 x 1.7 cm, 40.00gProfitable Factors
Based on old ASINEstablished brand with longevityKey Buying Motive
2片装钢化玻璃，主打耐刮、高清、触控顺滑和易贴合，属于成熟稳定型卖点Target Customers
iPhone 12 mini用户，尤其是已经有G-Armor品牌认知、偏好常规高性价比屏保的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,995.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.85% / 28.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.86% / 26.64%Peak / Non PeakSales & BSR Performance
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