- Benchmark ASINB0BYYVJ3TH
- MarketplaceUS
- Category ID16310101
- Analyzed Products
- Keywordplant based energy drink, zero sugar energy drink
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经进入严重价格战并且明显过热。 结论很直接：新品牌只有 1 个（MetL），但它的新品成功率是 0%；全市场 23 个新发布产品里，盈利率也是 0%，而且新产品利润区间落在 -47.72% 到 -19.17%，说明不是正常竞争，而是成本、运费和平台费用把新品直接压垮了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不能进入。这个市场已经明显是高风险价格战市场，不适合大品牌也不适合小商家。 证据很直接：新品牌新品盈利率为0%，新品牌新品未盈利率为100%；而市场层面的新品利润率区间甚至落在-47.72%到-19.17%，说明大多数新品一上架就被成本、运费和平台费用压垮了。
Early sourcing + logistics + marketing budget (USD)$85,048.94 - $217,126.68Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?95.65%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 咖啡因胶囊/片剂（如100–200mg剂量）——通常比整箱能量饮料更便宜、便携，且更容易精确控制咖啡因摄入；适合需要提神但不追求口感的人群。
- 无糖速溶咖啡或冷萃咖啡浓缩液——单次成本往往更低，购买渠道更广，冲泡/兑水也更灵活，可作为“植物基、零糖能量饮料”的更省钱替代。
- 茶类提神饮品（如抹茶粉、浓绿茶包、乌龙茶）——天然咖啡因、价格门槛低，很多用户会用它替代能量饮料来获得更温和的提神效果。
- 电解质无糖补水粉/片 + 咖啡因来源自行搭配——在运动或久坐疲劳场景下，比买成品功能饮料更灵活，成本也通常更低。
- 口香糖/含咖啡因薄荷糖——更容易在办公室、开车或通勤时使用，不需要开罐或冷藏，属于比能量饮料更“隐蔽”、更易用的提神替代方案。
- 预混咖啡因饮料浓缩液或shot产品——如果用户只看重提神而非大容量饮用，这类产品通常用量更省、携带更方便，单次使用成本可控。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热，而且正在走向价格战。 核心原因很直接：新品牌的盈利成功率是0%，新产品整体盈利率也只有0%，市场里利润为正的产品只占8%，而新品牌的代表案例 MetL 直接翻车，说明新入场者几乎没有容错空间。
Least investment in new productsNew products with Highest revenueMost investment in new productsMetL
Recent Monthly Revenue (USD):-(-)B0GZ655DQXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMonster
Recent Monthly Revenue (USD):-(-)B0FJCLL93SBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,245,600.00(80000pcs/month)B0BL7316GD (4.7/5 (35360 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 粉色酸柠檬包装最醒目，货架吸睛强
- |
- 品牌辨识度高，图像风格更年轻
- |
- 零糖+200mg咖啡因+专注成分，功能卖点更突出
B0CG1CV9T6 (4.6/5 (14474 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 红黄高对比包装，与其他清爽系明显不同
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- 强运动前补给定位，目标人群更鲜明
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- 零糖+200mg咖啡因+Beta-Alanine，功能感最强
B07BVJ858S (4.6/5 (3139 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是严重拥挤的价格战市场。 新品牌几乎没有成功窗口；当前数据里新上架产品盈利率是0%，整体盈利产品只占8%，而新产品里低于10%利润的占到56.52%，说明不是正常竞争，而是大牌主导、利润被压薄的高风险战场。
从证据看，市场明显在恶化：2025年新产品只有5个非盈利，2026年新产品已出现5个非盈利、12个老品牌新挂品全部非盈利；新品牌这边只有 MetL 出现新产品，但也是非盈利，说明新品牌进入几乎没有真实跑通的案例。老品牌里只有少数产品还能赚钱，比如 GHOST 的 B0CG1CV9T6 月销量4000、月营收118440美元、利润13454.79美元；ZOA 的 B09WJJX8W4 月营收48280美元、利润4828美元；Alani Nu 的 B08YHTMTBD 月营收29020美元、利润4915.99美元。相比之下，大量新产品直接亏损：Bloom Nutrition 的 B0FL9GK819 月亏256163.7美元，C4 的 B0FVN8MGPQ 月亏70648.52美元，Guayaki 的 B0GLTR15WK、B0GLTB9QDZ、B0GN4GFDSP 都在持续亏损，说明要么靠品牌力，要么靠重投入和强营销，普通新卖家很难复制。用户预算500000元看似能覆盖入场，但在这个类目里，真正能活下来的多是老牌大公司；而且高销量样本里不少产品一年能做200+到30000+件，按你的规则已经接近或属于“高压营销/疑似激进打法”，对小卖家不是友好信号。
结论很直接：不建议继续做这个类目。 大品牌若硬进，也要准备高额投放和品牌战，且仍然面临利润被压；小商家没有不靠激进营销就能稳定成功的真实样本。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CG1CV9T6GHOST2023-08-18Yes$29.614000pcs$118440.011.36%$13454.79
B08YHTMTBDAlani Nu2020-01-30Yes$29.021000pcs$29020.016.94%$4915.99
B09WJJX8W4ZOA2022-04-09Yes$24.142000pcs$48280.010.0%$4828.0
B08PDM4JYHZOA2021-11-03Yes$32.271000pcs$32270.014.53%$4688.84
B08PDNJTD8ZOA2021-02-04Yes$30.31000pcs$30300.012.14%$3678.42
B09LZ89NNGZOA2021-11-03Yes$30.36500pcs$15180.012.08%$1833.75
B09YFNB2KYEHP Labs2022-04-20Yes$29.95400pcs$11980.013.59%$1628.09
B015TTV5B4Guru2015-09-25Yes$32.99200pcs$6598.019.3%$1273.42
B0864WY2VMYERBAÉ2019-04-01Yes$33.94250pcs$8485.010.75%$912.14B0BYYVJ3THYERBAÉ2023-03-20Yes$34.8650pcs$1743.013.75%$239.67Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FL9GK819Bloom Nutrition2025-08-05No$24.730000pcs$741000.0-34.57%$-256163.7
B0FVN8MGPQC42025-10-10No$27.816000pcs$166860.0-42.34%$-70648.52
B0FVNJRRJQC42025-10-10No$27.993000pcs$83970.0-42.64%$-35804.8
B0GLTVDCM7Guayaki2026-02-06No$33.873000pcs$101610.0-24.16%$-24548.97
B0G8771WSFStarbucks2025-12-18No$19.132000pcs$38260.0-59.64%$-22818.26
B0GVLCLWR7C42026-03-31No$28.852000pcs$57700.0-39.24%$-22641.48
B0FQCRPHR9V82025-12-17No$20.81800pcs$16648.0-69.14%$-11510.42
B0GFFRFSMSZOA2026-01-08No$21.53900pcs$19377.0-46.68%$-9045.18
B0GFMKBHBSGuayaki2026-01-19No$33.791000pcs$33790.0-25.95%$-8768.5
B0GLTB9QDZGuayaki2026-02-06No$33.791000pcs$33790.0-25.5%$-8616.45
B0GLTR15WKGuayaki2026-02-06No$33.851000pcs$33850.0-25.39%$-8594.51
B0GN4GFDSPGuayaki2026-02-11No$33.8800pcs$27040.0-25.85%$-6989.84
B0GSXP67QMGuayaki2026-04-08No$33.48400pcs$13392.0-29.05%$-3890.37
B0GLHVG8CJGURU2026-02-04No$32.99200pcs$6598.0-18.73%$-1235.8
B0GX2SPZPDZOA2026-04-22No$24.992000pcs$49980.09.25%$4623.15
B0H89MK8NFGURU2026-07-09No$32.99-pcs$--18.49%$-
B0GLHZJJP1GURU2026-02-04No$32.99-pcs$--22.99%$-
B0H62JWCM2Joggy2026-06-19No$39.99-pcs$-18.57%$-
B0H89Z8WKTGURU2026-07-09No$32.99-pcs$--18.22%$-
B0GY2811YPLucky Energy2026-04-21No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：已进入价格战/过度拥挤区，新品牌和老品牌的新上架产品几乎都在失败。 现有样本里，新上架产品成功率是0%，整体可识别盈利率只有8%，说明不是“能不能做”的问题，而是“进去大概率亏”的问题；对小企业来说尤其不成立，因为真实可复制的小品牌成功样本几乎没有。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
C4GURUGuayakiOther#Success Rate by Entry Time
Listing这个市场不适合进入，直接判定为高风险且已进入价格战区：23个新发布里，盈利率是0%，新品牌和老品牌的新发布都没有跑出可确认盈利的样本；最近一年与最近几个月的新增都在变差，说明不是机会窗口，而是在快速内卷。对大品牌来说，虽然有资金硬扛，但要拿到结果也得接受8.5万~21.7万美元/单品的启动投入，而且当前新发布的利润区间整体是-47.72%到-19.17%，这不是健康扩张，是持续失血。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 5 0 0 0 0 0 0 1 2026 8 0 1 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 2 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 2 0 0 0 0 0 0 0 2026/1 2 0 0 0 0 0 0 0 2026/2 4 0 0 0 0 0 0 2 2026/3 1 0 0 0 0 0 0 0 2026/4 1 0 1 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGURU Organic Energy Drink, Lite, Natural Caffeine, 12 Fl Oz, 12 Pack
This listing is deemed profitablePrice (USD)$32.99Released TypeOld Release (2015-09-25)Brand is an old entry in this marketSize and Weight24.9 x 17.8 x 15.8 cm, 340.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
银色罐身搭配红色斜体品牌字样，识别度较高, 12盎司12瓶装标准能量饮料包装，属于常见公开市场设计Key Buying Motive
有机植物基能量，140mg天然咖啡因，主打无糖/无人工甜味剂的清洁能量Target Customers
偏好有机、纯植物配方、无糖且不想要传统能量饮料甜腻感的健康取向消费者Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,598.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.02% / 19.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.22% / 2.06%Peak / Non PeakSales & BSR Performance
Yerbaé Energy Beverage - Black Cherry Pineapple, 0 Sugar, 0 Calories, 0 Carbs. Yerbae is Energized by Yerba Mate, Plant-Based, Healthy Alternative to Sugary Drinks, 16oz cans (12 Pack)
This listing is deemed profitablePrice (USD)$33.94Released TypeOld Release (2019-04-01)Brand is an old entry in this marketSize and Weight28.0 x 20.5 x 15.9 cm, 454.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
粉色与白色主视觉包装，和多数黑黄/红黄能量饮料形成明显区分, 12瓶装整箱，罐身以简洁竖排品牌字样和果味信息呈现，整体更偏“健康轻能量”定位Key Buying Motive
以巴拉圭冬青（Yerba Mate）植物咖啡因提供160mg能量，主打0糖、0卡、0碳水与纯植物配方Target Customers
面向想要能量提神、但又在意配料干净、低负担、偏植物基与无糖饮用体验的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,485.00250 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.54% / 10.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-17.30% / -11.10%Peak / Non PeakSales & BSR Performance
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