
这不是一个值得现在进入的市场。 当前证据显示,新品牌只有 1 家(Lunobubo),两款新品只有 1 款赚钱、1 款不赚钱,表面成功率 50%,但样本太小,不能当成可复制机会;更关键的是,能跑出来的产品依赖明显差异化和旧链接改造,不是低门槛普遍胜出。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是一个值得现在进入的市场。 用户预算500,000 CNY表面上能覆盖单个ASIN的前期启动,但市场里真正能跑出来的只有少数,且当前证据显示新品成功与失败各一半,完全不是适合小卖家稳步切入的环境。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场目前不适合进入:已出现明显的利润分化和单品成败两极化,但样本里只有 1 个新入场品牌 Lunobubo,无法证明有足够空间支撑新增玩家长期赚钱。现有数据能确认的只是:它靠 1 个成功 ASIN 撑起 53.6 万月流水,另一个同品牌新品直接失败;这更像是“单品驱动、强依赖打法”的市场,而不是稳健可复制的机会。
这不是一个适合进入的市场。 目前看到的不是“健康竞争”,而是新品牌样本极少、结果两极分化、且已经出现明显的低成功信号:Lunobubo 只有 2 个新产品,1 个赚钱、1 个不赚钱,品牌成功率只有 50%,但这并不代表机会好,因为样本太小且没有出现可复制的低门槛成功群体。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FHJVDSPP | Lunobubo | 2025-11-14 | Yes | $26.8 | 200pcs | $5360.0 | 25.35% | $1358.76 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FHJVDSPP | Lunobubo | 2025-11-14 | Yes | $26.8 | 200pcs | $5360.0 | 25.35% | $1358.76 |
这个市场不值得进入,且对新卖家并不友好。 目前只看到 1 个新品牌 Lunobubo 的两个新品:1 个盈利、1 个亏损,表面成功率 50%,但样本极小,且 2025 年新增新品已经同时出现成功和失败,说明并不是轻松赚钱的赛道;更关键的是,盈利品并没有形成可复制的广泛胜率,更多像单点爆款。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:当前样本已经显示出明显的“新品牌难打、利润被压缩”的信号,但还没到大规模新品牌涌入的失控程度;对小品牌更不友好,对大品牌也不构成清晰机会。 目前可见的结果只有 Lunobubo 这一家新品牌:一个新品 B0FHJVDSPP 盈利 25.4%,另一个新品 B0GL38G81V 直接不盈利,说明新品牌成功率只有 50%,而且样本里还有大量“需要靠老链接/旧基础去做”的痕迹,不是典型的纯新入场胜利。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |