- Benchmark ASINB0BYYVJ3TH
- MarketplaceUS
- Category ID16318341
- Analyzed Products
- Keywordenergy drink, energy beverage
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品几乎全军覆没，已经进入价格战。 现有样本里新上架产品盈利率是0.00%，36个新发布里没有一个跑出可盈利结果；近一年只看到5个新品牌进入，远低于你定义的30+过热警戒，但利润端已经先坏掉了，最近新上架的利润区间直接落在-52.89%到-20.15%，说明市场不是“还能试”，而是新进入者在持续失血。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 5个新品牌里没有任何一个新发布跑出可盈利结果，新发布盈利率是0%，而整体可判定利润率只有7.64%，新发布产品更是整体亏损到-52.89%到-20.15%，典型价格战市场；你的50万人民币预算只能覆盖部分入场成本，能做“起盘”，但完全不够支撑长期品牌战，而且在这个赛道里也没有给小品牌留下像样的生存空间。
Early sourcing + logistics + marketing budget (USD)$37,363.94 - $251,540.62Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?55.55%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 冲泡型咖啡替代品（即溶咖啡、冷萃粉、咖啡浓缩液）
- 茶类提神替代品（瓶装冰茶、茶包、抹茶粉/抹茶拿铁粉）
- 咖啡因片/提神咀嚼片
- 电解质饮料粉末（无咖啡因版）
- 功能性饮料浓缩液/滴剂（按杯自调）
- 低价即饮苏打水+咖啡因补充方案（例如气泡水搭配咖啡因来源）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热，而且正在走向价格战。 新品牌新上架的成功率为 0%，新品牌新上架的失败率高达 100%，当前可见样本里没有任何新品牌新品跑通；同时可见品牌里多数新品利润率都很差，像 3D 的新款多为 -55.57% 和 -48.25%，EVO ENERGY BEVERAGE 的新品更是 -198.09%、-24.87%、-11.73%，这不是健康市场，是高成本硬碰硬市场。
从结构上看，2026 年新上架新品数量集中爆发，且全部样本都落在失败侧：2026 年新产品非盈利样本已达 21 个，涉及 ZOA、EVO ENERGY BEVERAGE、Lucky Energy、GHOST、Bucked Up、CELSIUS、XL Energy Drink、C4、3D 等多个品牌；这已经符合你定义的过热警报。更重要的是，市场里只有 7.64% 的产品可见为盈利，而新释放产品盈利率是 0.00%，说明新进入者几乎没有空间。再看价格，CELSIUS 的成功老款 B00AATAHY0 虽然能做到 12.35% 利润率，但它靠的是 14,032 条评论、20,000 月销量和长期品牌势能；这类老品牌样本不该拿来当小商家模板。真正可作为小商家正面案例的几乎没有，反而更像是“必须靠老品牌资源才能活”的市场。
如果只看可复制的 benchmark，大品牌可参考的是 CELSIUS 的 B00AATAHY0：价格 $26.18，月销 20,000，月收入 $52,360,000，利润率 12.35%，核心是“低糖、茶饮化口感、成熟包装、强品牌力”；但它不适合小商家照抄。小商家这边没有健康成功案例，只有失败反例：3D 的 B0H7FM1VFN（$25.99，-55.57%，368 评）和 B0GVZHWNQT（$25.99，-48.25%，371 评）已经接近你说的“评论数偏高、带强营销痕迹”的危险区，EVO ENERGY BEVERAGE 的 B0GHZSBCHT 只有 4 评却直接 -198.09%，说明连低评论新品也扛不住物流和履约成本。结论很简单：大品牌进场也只是勉强守盘，小商家不该进；若硬进，就必须接受高预算、强品牌投放和长期亏损试错。
Least investment in new productsNew products with Highest revenueMost investment in new products3D
Recent Monthly Revenue (USD):-(-)B0H7FM1VFN (4.3/5 (368 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0H1KCF4Y1Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,599.00(100pcs/month)B0GVZHWNQT (4.3/5 (371 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsCELSIUS
Recent Monthly Revenue (USD):$523,600.00(20000pcs/month)B00AATAHY0 (4.7/5 (14032 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsEVO ENERGY BEVERAGE
Recent Monthly Revenue (USD):-(-)B0GHZSBCHT (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GHZQ5W2Z (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GFLS5FND (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 配色最活泼醒目，货架点击率高
- |
- 多口味组合，适合想尝鲜的人群
- |
- 女性向、日常轻功能饮料风格明显
B0DQ6T9ZHV (4.8/5 (593 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 冰蓝色单一视觉，与其他产品差异大
- |
- 经典Monster大包装，识别度强
- |
- 清爽无糖定位，适合高频回购用户
B0BL77MRYT (4.6/5 (966 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经进入过度饱和且利润战状态。 关键数据很明确：新产品中只有0.00%是盈利的，已知利润分布里75.00%的新产品亏损超过10%，而整体可识别产品里也只有7.64%盈利；再看品牌结构，26个品牌里只有5个是新品牌，当前没有出现你要求的30+新品牌涌入，但利润层面已经足够恶劣，说明不是“还能打”的市场，而是新进入者几乎没有现实胜算的市场。
对大品牌来说，能活下来的只能是靠品牌势能和老品复用去硬扛：像 CELSIUS 的 B00AATAHY0、Monster 的 B0BL77MRYT、Alani Nu 的 B08YHTMTBD、GHOST 的 B0CG1CV9T6、Bum Energy 的 B0DCJ3MM35 都能赚钱，但核心原因几乎都是旧ASIN延伸、品牌力、包装识别度、功能差异，不是低成本复制。相反，亏损产品里很多新上架都在快速失血，例如 ZOA 的 B0GFFRFSMS、Bloom Nutrition 的 B0G174Q4FR/B0FZDXX6WJ、REDCON1 的 B0GN4X1D5D、3D 的 B0GT6ZFVBW/B0GS3ZQB83，亏损幅度普遍在-34%到-55%以上；更致命的是，像 Bloom Nutrition 的 B0FL9GK819 月销30000但仍亏-34.57%，说明这个赛道不是“卖不动”，而是卖得越多亏得越狠，典型价格战和费用挤压。用户预算500000 CNY 约合7万多美元，看似够，但市场里多数新产品推荐启动预算中位数已到238,803.592 USD，远超你的单ASIN预算能力，也意味着你即使进场，也很难覆盖品牌、研发、认证这类长期成本。
小商家更没有可复制的成功路径。真正能算“中小成功样本”的，现有数据里几乎没有：所有新产品盈利率是0.00%，而新上架样本多数都在亏损；那些看起来卖得好的新品，基本都是大品牌在做的 predatory 竞争，不是小商家样本。最可怕的是，爆款成功公式不是低价，而是品牌力+旧ASIN迁移+功能/外观差异，比如 B0BYYVJ3TH 通过浅绿植物感包装、160mg 马黛茶咖啡因、无糖零卡去做“健康能量”定位，但它的利润只有13.75%，遇到航空运输场景甚至直接变成-13.88%，说明这类创新需要额外物流/品牌投入，小商家根本扛不住。结论很直接：不要进入。 大品牌也不值得进，小商家更不可能靠正常打法成功；如果硬要做，只能走高预算、强品牌、强差异化路线，但这已经不是健康机会，而是高风险烧钱局。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B00AATAHY0CELSIUS2012-11-22Yes$26.1820000pcs$523600.012.35%$64664.6B0BL77MRYTMonster2023-01-02Yes$32.27000pcs$225400.010.43%$23509.22
B0F8LLD68JBum Energy2025-05-13Yes$29.334000pcs$117320.015.32%$17973.43
B0DCJ3MM35Bum Energy2024-08-07Yes$30.793000pcs$92370.017.26%$15943.07
B08YHTMTBDAlani Nu2020-01-30Yes$29.023000pcs$87060.016.94%$14747.97
B0CG1CV9T6GHOST2023-08-18Yes$29.614000pcs$118440.011.36%$13454.79
B0FCV8GBYYLotus Plant Power2025-06-11Yes$39.25300pcs$11775.014.68%$1728.58
B09YFNB2KYEHP Labs2022-04-20Yes$29.95400pcs$11980.013.59%$1628.09
B0BYG7JWJ9Bum Energy2023-03-14Yes$30.45300pcs$9135.016.93%$1546.56
B0864WY2VMYERBAÉ2019-04-01Yes$33.94400pcs$13576.010.75%$1459.42
B0BRP1RNDPG Fuel2023-01-05Yes$34.9975pcs$2624.2517.01%$446.39B0BYYVJ3THYERBAÉ2023-03-20Yes$34.8650pcs$1743.013.75%$239.67Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FL9GK819Bloom Nutrition2025-08-05No$24.730000pcs$741000.0-34.57%$-256163.7B0FZDXX6WJBloom Nutrition2025-11-03No$24.610000pcs$246000.0-34.53%$-84943.8
B0GVTZ6NPDBloom Nutrition2026-04-02No$18.019000pcs$162090.0-39.7%$-64349.73
B0G174Q4FRBloom Nutrition2025-11-06No$24.027000pcs$168140.0-36.34%$-61102.07
B0FR69WWGVBum Energy2025-09-15No$29.854000pcs$119400.0-18.85%$-22506.9
B0FKKGB9HVBum Energy2025-08-15No$29.973000pcs$89910.0-14.43%$-12974.01
B0GFFRFSMSZOA2026-01-08No$21.53900pcs$19377.0-46.68%$-9045.18
B0GN4X1D5DREDCON12026-02-12No$26.65700pcs$18655.0-47.2%$-8805.16B0GT6ZFVBW3D2026-03-19No$25.99500pcs$12995.0-47.99%$-6236.3
B0FY746Y7RREDCON12025-10-29No$27.86400pcs$11144.0-42.49%$-4735.08
B0GS3ZQB833D2026-03-10No$23.97300pcs$7191.0-55.7%$-4005.38
B0GLK5XZ713D2026-02-16No$25.99250pcs$6497.5-47.99%$-3118.15
B0GRK4JPMMJocko Fuel2026-03-05No$36.981000pcs$36980.0-8.34%$-3084.13B0GVZHWNQT3D2026-04-03No$25.99100pcs$2599.0-48.25%$-1254.01
B0GX2RMBQZBucked Up2026-04-13No$29.77100pcs$2977.0-39.17%$-1166.09
B0GX2MN698Bucked Up2026-04-13No$29.77100pcs$2977.0-37.31%$-1110.71
B0G569NXM9RAT BASTARD2025-12-05No$19.9575pcs$1496.25-59.81%$-894.9
B0GX2RSZKHBucked Up2026-04-13No$29.7750pcs$1488.5-36.71%$-546.42
B0FNXC6KT6WellWithAll2025-08-27No$32.5450pcs$1627.0-14.63%$-238.03
B0FLF1SS55Coacaine Energy Drink2025-09-12No$19.9950pcs$999.5-21.69%$-216.79#New Product Success Rates
Listing这个市场不适合进入，已经明显过热且接近价格战区。 全市场新上架产品盈利率只有7.64%，而所有新产品的盈利率是0%；更关键的是，26个品牌里只有5个是新品牌，老品牌几乎把能赚钱的位置都占住了，新品牌样本里16个新品牌产品全部不赚钱，说明新人进场几乎没有自然成功空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EVO ENERGY BEVERAGEBloom Nutrition3DOther#Success Rate by Entry Time
Listing这个市场现在不能进，结论很明确：新品几乎被价格战和大品牌挤压到失血状态。 近一年新增品牌只有 5 个，但新增产品 36 个里，新品牌新品成功率是 0%，整体可识别盈利产品占比也只有 7.64%，而新品可盈利占比为 0.00%；最近新上架的样本利润区间甚至落在 -52.89% 到 -20.15%，说明不是“还有空间”，而是已经进入高风险的低价竞争区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 8 0 0 0 0 0 0 4 2026 10 1 0 0 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 3 0 0 0 0 0 0 1 2025/9 2 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 0 2025/11 2 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 1 0 0 0 0 0 0 5 2026/2 2 0 0 0 0 0 0 1 2026/3 2 1 0 0 0 0 0 0 2026/4 5 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAlani Nu WATERMELON WAVE, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack
This listing is deemed profitablePrice (USD)$29.02Released TypeOld Release (2020-01-30)Brand is an old entry in this marketSize and Weight23.8 x 17.6 x 16.0 cm, 340.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
西瓜波浪配色更偏亮薄荷绿+粉色撞色，视觉辨识度高, 罐身与外箱采用强烈的潮流感图案与大字品牌呈现，包装识别度明显高于普通能量饮料Key Buying Motive
200mg咖啡因 + 生物素/B族维生素组合，强调低糖、低卡和轻盈气泡口感Target Customers
偏好低糖低卡、重视口味与“好喝感”的年轻女性及健身/日常提神人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$87,060.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.57% / 16.94%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.20% / -1.82%Peak / Non PeakSales & BSR Performance
EHP LabsB09YFNB2KY (4/5 (402 Reviews))EHP Labs OxyShred Healthy Energy Drink - Zero Sugar Energy Drinks with Amino Acids, Green Tea Extract, Vitamin C & L Carnitine - Zero Carbs, Zero Calories, Clean Caffeine, Gummy Snake (12-Pack)
This listing is deemed profitablePrice (USD)$29.95Released TypeOld Release (2022-04-20)Brand is an old entry in this marketSize and Weight27.4 x 18.4 x 16.2 cm, 300.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
橙白银配色搭配“Gummy Snake”风味视觉，辨识度较强, 12瓶装RTD罐装，走便携即饮路线，外包装偏功能型而非普通单罐款Key Buying Motive
零糖零卡零碳水，加入氨基酸、绿茶提取物、维生素C和L-肉碱，主打更“干净”的能量补给Target Customers
面向健身、控糖、低碳或希望减少传统高糖能量饮料负担的消费者Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,980.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.11% / 13.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.04% / -8.56%Peak / Non PeakSales & BSR Performance
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