
这个市场不值得进入,且已经明显偏向低利润价格战。 新品牌只有3个、但新上架产品5个里没有任何一个跑出盈利,整体新产品盈利率是0%,说明现在进场大概率先亏钱;同时近一年新发布集中出现,却没有形成可复制的赚钱样本,市场是往“更拥挤、更难赚钱”方向走的。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 你的预算500,000 CNY表面上足够覆盖单个ASIN的前期起盘,但这个类目已经明显进入低利润、强竞争状态;新品牌新上架的盈利率是0%,整体可识别盈利率只有2.33%,属于高风险价格战市场,不适合继续推进。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不可进入,而且已经接近/处于价格战高风险区。新品牌几乎没有成功样本,新品成功率为0%,当前看到的新品里 100% 都是亏损;对大品牌和小品牌都不是好市场,直接不建议做。
这个市场不值得进入,属于明显的高风险价格战市场,且新品牌几乎没有成功空间。 关键不是“有没有销量”,而是“销量能不能赚钱”:已知可计算利润的产品里,盈利率只有2.33%,新上架产品的盈利率是0%,新品牌新产品盈利率也是0%,说明现在进去大概率是先烧钱再亏钱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B01M0AHDR0 | EnerHealth | 2016-12-08 | Yes | $21.99 | 50pcs | $1099.5 | 26.49% | $291.26 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G2TNPRC9 | CATHAY KITCHEN | 2025-11-20 | No | $11.02 | 100pcs | $1102.0 | -17.4% | $-191.74 |
![]() | B0G2M1MH9V | RAEN HAVEN | 2025-11-17 | No | $11.0 | -pcs | $- | 6.52% | $- |
![]() | B0GZJ1CVY2 | YAY NOVELTY | 2026-05-04 | No | $10.0 | -pcs | $- | 0.95% | $- |
![]() | B0GTWD76S2 | Whole Earth | 2026-03-04 | No | $- | -pcs | $- | -% | $- |
![]() | B0H31JZJMV | GULAJAWA | 2026-05-26 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,原因很直接:新品牌和新上架产品几乎全军覆没,已经是明显的价格战/拥挤赛道,不适合大品牌或小品牌去硬闯。你如果现在进场,大概率会把预算花在低差异化、低利润的同质化产品上。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:新品牌新发产品的盈利率为0%,而新发产品几乎全部在价格竞争和低利润环境里打转,已经是高风险、偏饱和的市场。 从时间上看,近一年新发布明显集中在2025-11到2026-05,但能确认赚钱的样本几乎没有,最新一批里只有少数产品跨过盈利门槛,而且全部来自少数老品牌,新品牌并没有跑出来。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |