- Benchmark ASINB0BCDLGBHR
- MarketplaceUS
- Category ID16310101
- Analyzed Products
- Keywordenergy drink, sparkling energy drink
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的高风险价格战区，而且新品牌切入几乎没有成功路径。 现有样本里新品牌只有2个，却带来12个新品，全部0%盈利；整体25个新品里，盈利率也是0%，新产品利润区间直接落在-50.99%到-37.75%，说明不是利润薄，而是新品一进来就亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经进入价格战高风险区，且对新进入者几乎不成立。 你的预算 50万CNY（约合不到10万USD）只能勉强覆盖一条新ASIN的前期起步，而市场里新产品的推荐启动预算中位数约9.8万USD，最低也要约9.56万USD；更关键的是，当前新进入产品的利润率区间大致在 -50.99% 到 -37.75%，说明不是“赚多赚少”的问题，而是多数新品先天亏钱。
Early sourcing + logistics + marketing budget (USD)$95,608.92 - $245,778.59Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?52.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 浓缩咖啡/即饮黑咖啡：通常单次成本更低、购买更普遍，咖啡因获取更直接，适合只为提神而不是追求气泡口感的人。
- 瓶装/罐装无糖茶饮（如乌龙茶、绿茶、冰茶）：便利店和电商都更容易买到，价格通常低于功能型气泡能量饮料，使用门槛低。
- 咖啡因口香糖/含片：无需整罐饮用，便携性更强，适合临时提神；对不想喝饮料、又在意速度的人是更实用的替代。
- 电解质气泡水+咖啡因补充品分开搭配：如果用户想要‘有气泡+提神’但不一定要品牌能量饮料，可用更便宜的气泡水配低剂量咖啡因来源自行组合。
- 即饮无糖可乐/百事零糖等含咖啡因碳酸饮料：更容易在大多数渠道买到，口味接受度高，常作为低成本‘替代提神饮料’进入选择集。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战市场，而且对新品牌和小商家都不友好。 关键证据很直接：市场整体可盈利产品只有5.80%，新品盈利率是0%，而新品利润区间落在-50.99%到-37.75%之间；这说明新进入者几乎都在亏钱，属于明显的“越打越薄”市场。
大品牌入口方面，也不是好机会。 这个类目里可见的新品牌只有2个，已出现Liquid Death和3D两家新品牌，但它们的新发布产品几乎全军覆没：Liquid Death 6个新品全部亏损，3D 6个新品也全部亏损；老品牌新发布同样是100%亏损，说明不是“新品牌不行”，而是整个赛道被成本、投放和定价压得没有空间。市场样本总收入约1882万美元，但这不是机会信号，因为赚钱集中在少数老牌强势产品上，比如CELSIUS的B00AATAHY0，单个ASIN月销2万、月营收52.36万美元、利润率12.3%，但它的进入早、品牌强、累计早期投入高达418.88万美元，明显不是你500000元预算能复制的打法。
小商家也不适合进场。 真正能作为小商家参考的成功案例几乎没有；反而更像“可复制失败样本”的是3D的B0GVZHWNQT，单价25.99美元、月销只有100、利润率-48.25%，而同品牌另一款B0H7FM1VFN虽然卖到368条评价，也仍处于未验证销量阶段且利润率-55.57%，这类产品更像靠激进投放撑出来的“predatory competitors”，不是小商家成功案例。你500000元预算虽然高于市场新品推荐中位预算约97967美元的人民币等值需求，但这个市场的问题不是“钱不够”，而是即使投入到位，回报结构也极差。结论很明确：不要进入。 如果一定要参考，只能学CELSIUS B00AATAHY0的健康型提神定位、细长标准罐、无糖+200mg咖啡因的清晰卖点；但对小商家来说，这条路仍然不成立。
New products with Highest revenueMost investment in new productsLiquid Death
Recent Monthly Revenue (USD):-(-)B0G26HR2D3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$44,380.00(2000pcs/month)B0FV9BGJG1 (4.3/5 (517 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$49,950.00(2500pcs/month)B0GMTN74CB (4.2/5 (570 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsCELSIUS
Recent Monthly Revenue (USD):$523,600.00(20000pcs/month)B00AATAHY0 (4.7/5 (14032 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new products3D
Recent Monthly Revenue (USD):-(-)B0H7FM1VFN (4.3/5 (368 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0H1KCF4Y1Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,599.00(100pcs/month)B0GVZHWNQT (4.3/5 (371 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 亮黄色包装最醒目，货架点击率高
- |
- 健康清洁配方，吸引注重成分人群
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- 酸柚姜风味差异明显，和常见能量饮不同
B0BCDLGBHR (4/5 (41 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 粉色酸柠檬包装更年轻化，视觉辨识度强
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- 16oz大罐更有存在感，适合想要强补能感的人
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- 零糖+透明配方+高咖啡因，定位和传统能量饮差异大
B0CG1CV9T6 (4.6/5 (14474 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已进入价格战+过度拥挤状态，新品牌几乎没有可复制的盈利空间。 新品里可识别利润率的样本中，亏损占比高达64%，10%以下利润的产品几乎没有，整体新品牌新上架盈利率为0%，这不是“还能试试”的市场，而是“先天就难赚”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B00AATAHY0CELSIUS2012-11-22Yes$26.1820000pcs$523600.012.35%$64664.6
B08YHTMTBDAlani Nu2020-01-30Yes$29.025000pcs$145100.016.94%$24579.94
B0BL77MRYTMonster2023-01-02Yes$32.27000pcs$225400.010.43%$23509.22B0CG1CV9T6GHOST2023-08-18Yes$29.614000pcs$118440.011.36%$13454.79
B0C5K4BK4FGORGIE2023-05-17Yes$31.351000pcs$31350.030.98%$9712.24
B0864WY2VMYERBAÉ2019-04-01Yes$33.94500pcs$16970.010.75%$1824.28
B09YFNB2KYEHP Labs2022-04-20Yes$29.95400pcs$11980.013.59%$1628.09B0BCDLGBHRPlant Press2022-08-29Yes$37.9950pcs$1899.518.49%$351.22Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FL9GK819Bloom Nutrition2025-08-05No$24.730000pcs$741000.0-34.57%$-256163.7B0FZDXX6WJBloom Nutrition2025-11-03No$24.610000pcs$246000.0-34.53%$-84943.8
B0GVTZ6NPDBloom Nutrition2026-04-02No$18.019000pcs$162090.0-39.7%$-64349.73
B0G174Q4FRBloom Nutrition2025-11-06No$24.027000pcs$168140.0-36.34%$-61102.07B0FVB3JXKRLiquid Death2025-11-18No$21.853000pcs$65550.0-45.05%$-29530.27B0GMTN74CBLiquid Death2026-03-02No$19.982500pcs$49950.0-51.9%$-25924.05
B0FV9TLLXNLiquid Death2025-11-18No$22.652500pcs$56625.0-41.76%$-23646.6
B0FV9X1KJGLiquid Death2025-11-18No$22.932500pcs$57325.0-37.24%$-21347.83B0FV9BGJG1Liquid Death2025-11-18No$22.192000pcs$44380.0-43.57%$-19336.36
B0GN4X1D5DREDCON12026-02-12No$26.65700pcs$18655.0-47.2%$-8805.16B0GT6ZFVBW3D2026-03-19No$25.99500pcs$12995.0-47.99%$-6236.3
B0GS3ZQB833D2026-03-10No$23.97300pcs$7191.0-55.7%$-4005.38
B0GLK5XZ713D2026-02-16No$25.99300pcs$7797.0-47.99%$-3741.78
B0FY746Y7RREDCON12025-10-29No$27.86300pcs$8358.0-42.49%$-3551.31
B0GRK4JPMMJocko Fuel2026-03-05No$36.981000pcs$36980.0-8.34%$-3084.13B0GVZHWNQT3D2026-04-03No$25.99100pcs$2599.0-48.25%$-1254.01B0H7FM1VFN3D2026-07-09No$25.99-pcs$--55.57%$-
B0H5F1SG6JCELSIUS2026-06-15No$--pcs$--%$-B0G26HR2D3Liquid Death2025-11-13No$--pcs$--%$-
B0GQ36RFNSC42026-02-25No$--pcs$--%$-#New Product Success Rates
Listing这个市场不能进，结论很明确：新品成功率为0%，新品牌新品也为0%，而且新上架产品几乎全部在亏钱，已经是典型的价格战+高门槛市场。 对小商家和大品牌都不友好；大品牌即使有钱，也要面对极高的投放和品牌教育成本，小商家如果没有明显差异化和更强资金，基本没有合法、稳定的切入点。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Bloom NutritionLiquid Death3DOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入超饱和和价格战区。 近一年新品牌与新上新几乎全线失败，最近的入场趋势还在继续走弱；不管是大品牌还是小商家，现在进场都不占优。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 8 0 0 0 0 0 0 2 2026 7 1 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 0 2025/11 6 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 2 0 0 0 0 0 0 1 2026/3 3 1 0 0 0 0 0 0 2026/4 2 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCELSIUS Fizz Free Peach Mango Green Tea, Sugar Free Energy Drink, 12 Fl Oz (Pack of 12)
This listing is deemed profitablePrice (USD)$26.18Released TypeOld Release (2012-11-22)Brand is an old entry in this marketSize and Weight24.4 x 17.8 x 15.9 cm, 397.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
银色极简罐身，和竞品更花哨的配色相比识别度高, 罐身为细长银色主视觉，搭配桃芒口味标签，属于标准化公版能量饮料包装Key Buying Motive
200mg咖啡因+无糖+绿茶基底，并强调7种维生素与无人工色素/香精，更偏向“健康型提神”Target Customers
面向健身、控糖、追求无负担提神的成熟复购人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$523,600.0020000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.76% / 12.35%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.67% / -9.08%Peak / Non PeakSales & BSR Performance
Yerbaé Energy Beverage - Black Cherry Pineapple, 0 Sugar, 0 Calories, 0 Carbs. Yerbae is Energized by Yerba Mate, Plant-Based, Healthy Alternative to Sugary Drinks, 16oz cans (12 Pack)
This listing is deemed profitablePrice (USD)$33.94Released TypeOld Release (2019-04-01)Brand is an old entry in this marketSize and Weight28.0 x 20.5 x 15.9 cm, 454.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑樱桃+菠萝的果味组合在竞品中较少见，视觉和口味辨识度较强, 12罐装16oz大罐，偏向更强饱腹感和高端植物能量饮料定位Key Buying Motive
以马黛茶提供160mg植物来源咖啡因，主打0糖0卡0碳水，并强调纯植物、仅8种成分Target Customers
偏好植物基、无糖、无卡负担，同时希望兼顾口味与提神的健康型能量饮料用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,970.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.54% / 10.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-17.30% / -11.10%Peak / Non PeakSales & BSR Performance
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