- Benchmark ASINB0F7Y74TQP
- MarketplaceUS
- Category ID16310101
- Analyzed Products
- Keywordoolong tea bags, organic oolong tea, tea bags
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入，已经是明显的价格战高风险区。 新品牌只有6个，却只有1个新品牌新品真正盈利，成功率只有6.67%；新产品里92.86%不赚钱，且多数利润压在10%以下，说明不是“还有机会”，而是“进来就容易被薄利和失败吞掉”。
证据上，市场已经被老品牌占住，老品牌39个，新品牌只有6个；真正跑出来的只有 LeafLea（B0GN7ZR7CM），它的利润率约21.22%，月销200件、月收入约293,400 CNY，但这只是单一成功样本，不能代表可复制机会。反过来，失败最集中的品牌是 MODERN CHINA TEA SHOP、RiMa Laboratori、Palais des Thés；其中 RiMa Laboratori 两个新品都失败，利润率只有13.97%和11.28%，连“看起来还行”的款都没转成有效销售。更关键的是，失败样本普遍是常规茶包、散叶、风味茶这些高度同质化产品，像 B0FP58QFCL、B0GWHZL7HS、B0FXWJ35KC、B0GWHYW1KY 都没跑出来，说明这个赛道不是靠小改款就能赢。
- 大品牌也不建议进：市场里已有长期强势老品牌，如 Prince Of Peace、Bigelow Tea、Buddha Teas、Yogi、Rishi Tea、VAHDAM、The Republic of Tea，它们占着大量失败与少数成功样本，意味着资源、品牌和渠道壁垒都很重。虽然用户预算 500,000 CNY 够做单个 ASIN 的启动，但这只够前期货、运、投放，不够长期品牌战和持续压价。
- 小生意更不建议进：真正能参考的“新品牌成功案例”只有 LeafLea 一个，样本太少；而失败的新品牌包括 MODERN CHINA TEA SHOP、RiMa Laboratori、Loomica，说明普通小品牌不是靠正常打法就能站住。要硬进，只能走强差异化、强投放、强品牌感路线，接近你说的高压打法，但这在当前市场里性价比很差。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不建议进入这个市场，用户预算500,000 CNY足够启动单个ASIN，但市场已经是价格战高风险区。 关键问题不是你买不起，而是盈利太难：整体可识别盈利率只有14.63%，新品盈利率只有6.67%，且新品牌新品未达盈利标准的比例高达90%，这说明新进入者大概率先亏后死。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Alternatives- 袋泡绿茶（尤其是龙井/煎茶型的日常款）：通常更便宜、货源更广，冲泡方式与乌龙茶袋高度一致，用户不需要改变饮用习惯。
- 袋泡红茶/早餐茶：价格带通常更低、可得性更高，适合需要稳定咖啡因和更强茶感的用户，替代决策门槛低。
- 大包装散装乌龙茶叶＋自有茶滤/茶漏：单次成本往往更低，且能按口味控制浓度；对愿意自己泡茶的用户是更经济的替代。
- 茶包混合装/试饮装（绿茶、红茶、茉莉花茶）：比购买单一乌龙更容易找到适口选择，也适合想先试口味、降低踩雷风险的用户。
- 瓶装即饮无糖茶（乌龙/茉莉/绿茶）：无需浸泡，开盖即饮，便利性更高；在办公室、通勤场景下常比茶包更“省事”。
- 速溶茶粉或茶浓缩液：对没有泡茶条件的人更友好，准备时间更短，适合重视效率而非茶叶品质的用户。
- 普通茶包的水果风味茶（如桃子茶、蜜桃绿茶）：若用户购买乌龙茶包主要是为了轻微香气或低糖饮品体验，水果茶包更直观、更容易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已经明显进入高饱和、低容错阶段。 现有数据里，盈利产品只占14.63%，新上架产品的盈利率只有6.67%，低于10%的高风险线；更关键的是，符合‘新品牌’条件的案例并不多，但已经出现多个新品牌直接失败，说明这个赛道不是靠小修小补就能翻盘的市场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsLeafLea
Recent Monthly Revenue (USD):$2,934.00(200pcs/month)B0GN7ZR7CM (4/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPrince Of Peace
Recent Monthly Revenue (USD):-(-)B002HFJD7C (4.5/5 (42 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DP86K7BJBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CLB8JS3KBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsRiMa Laboratori
Recent Monthly Revenue (USD):-(-)B0GVJ378C5 (4.6/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GVJ1YN5L (4.3/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色礼盒感包装，视觉更抓眼
- |
- 即溶茶粉+独立小罐，形态最特别
- |
- 花香玫瑰+人参组合，功能感更强
- |
- 更像送礼/女性养生人群会点开的款
B0FDR61HDY (4.2/5 (50 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 100包双盒装，规格与其他差异最大
- |
- 传统茶包盒装，和粉色/罐装产品区分明显
- |
- 主打日常囤货与办公室场景，受众更广
- |
- 老品牌高评分，图片更容易建立购买信任
B0FHMWCH7J (4.6/5 (689 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近或进入价格战/过度拥挤状态。 15个新发布里只有1个新品牌新品真正盈利，成功率只有6.67%；同时新产品利润率主要集中在10%以下，且新品牌几乎没有稳定可复制的盈利样本，说明新卖家要么靠低价硬拼，要么靠很强的品牌力和营销投入，普通中小卖家不适合进场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GN7ZR7CMLeafLea2026-02-13Yes$14.67200pcs$2934.021.22%$622.6
B0BJL9KQDCYogi2020-01-13Yes$17.65200pcs$3530.011.96%$422.19
B09FF3Q5LWRishi Tea2024-01-09Yes$24.350pcs$1215.032.83%$398.89
B00VIDZ72YVAHDAM2015-03-30Yes$19.9950pcs$999.526.18%$261.67
B00EC0Y8XYThe Republic of Tea2013-10-24Yes$17.7550pcs$887.525.76%$228.62B0FDR61HDYSAIPIN2025-06-19Yes$15.9950pcs$799.526.44%$211.39
B01N9YEAGIOne Organic2017-02-02Yes$15.7550pcs$787.523.99%$188.93
B01FUUND30Golden Moon Tea2016-09-03Yes$14.9950pcs$749.522.3%$167.14
B00QMURDLGBuddha Teas2014-12-05Yes$12.06100pcs$1206.013.59%$163.9
B09DMPWVDDCUSHLA2021-08-25Yes$16.9550pcs$847.519.11%$161.96
B0DGXXNH6NGTGLOTRA2024-09-13Yes$14.8150pcs$740.521.81%$161.51
B00J0HC93KTumotsit2014-03-14Yes$12.8150pcs$640.510.6%$67.9Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GN7ZR7CMLeafLea2026-02-13Yes$14.67200pcs$2934.021.22%$622.6#New Product Success Rates
Listing这个市场不适合进入，且对新品牌是明显的高风险市场。 新品成功率只有7.14%，低于10%的高风险线；更致命的是，新品牌新品成功率也只有10%，而老品牌新品成功率是0%，说明这个赛道连成熟玩家都在失败，已经不是正常竞争，而是接近价格战和过度拥挤。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LeafLeaNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MODERN CHINA TEA SHOPRiMa LaboratoriPalais des ThésOther#Success Rate by Entry Time
Listing这个市场不值得进入：已经进入价格战和过度拥挤区，整体对新品牌极不友好。 近期开新品牌有6个，但这15个新上架里只有1个做到可接受的盈利成功率，成功率仅6.67%；同时新上架产品的盈利区间只有4.48%~19.05%，而多数失败样本利润都压在10%以内甚至为负，说明不是“还能打”，而是“越打越薄”。
证据很直接：新增品牌虽然只有6个，但不是健康增长，而是失败集中爆发。 2025年和2026年的新上架里，非盈利产品分别有7个和6个，最近两个月持续出现失败；按品牌看，LeafLea 是唯一真正的新品牌成功案例，但只有1个样本，不能代表可复制模式，其他新品牌如 MODERN CHINA TEA SHOP、RiMa Laboratori、Palais des Thés、Loomica、SARASOTA COFFEE & TEA CO. 都在失败名单里。更关键的是，失败款里不少是传统茶包、风味茶、脱咖啡因等“看起来有差异、实际没壁垒”的产品，像 B0FXWJ35KC、B0FP58QFCL、B0GWHZL7HS、B0FY713WFX 都没跑出来；而相对成功的 B0GN7ZR7CM 是 LeafLea，卖的是更完整的“纯配方+便携+无添加”组合，属于需要品牌感和产品打磨的路线，不是低预算就能复制。
结论：大品牌也不该进，小生意更不该进。 这类市场需要扛住更高的铺货、包装、品牌和营销成本，500000 CNY 预算看起来够启动，但不足以支撑长期品牌战；而且当前成功率远低于你要求的10%警戒线，明显没有出现“新品牌友好”的窗口。唯一能拿来参考的品牌是 LeafLea（ASIN B0GN7ZR7CM），其次是少数靠老品牌背书的产品，但这些都不是小生意可直接照抄的案例；如果要一句话建议：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 7 2026 0 0 0 0 1 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBuddha TeasB00QMURDLG (4.6/5 (477 Reviews))Organic Oolong Tea, 18 Bleach-Free Tea Bags – Rich in Vitamins and Minerals and a Natural Source of Antioxidants, No GMOs
This listing is deemed profitablePrice (USD)$12.06Released TypeOld Release (2014-12-05)Brand is an old entry in this marketSize and Weight11.8 x 8.8 x 8.7 cm, 68.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
普通茶包盒装设计，未见明显私模外观差异Key Buying Motive
有机认证、无漂白茶包、无添加/非转基因，主打健康纯净饮茶Target Customers
偏好有机、无添加、注重日常健康与抗氧化诉求的茶饮用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,206.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.15% / 13.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.06% / 7.50%Peak / Non PeakSales & BSR Performance
VAHDAM, High Mountain Oolong Tea Bags (30 Count) Non GMO, Gluten Free | High Grown Oolong Tea Leaves - Light & Floral | Resealable Ziplock Pouch
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2015-03-30)Brand is an old entry in this marketSize and Weight16.4 x 10.7 x 9.7 cm, 30.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
以深绿+金色为主，呈现高端茶礼感, 30袋装、可重复密封拉链袋包装，主打便携与保鲜Key Buying Motive
高山海拔产区乌龙茶，主打轻盈花香口感；独立包装茶包并采用可降解三角茶包，强调保鲜与充分舒展Target Customers
偏好高端、可追溯产地、注重可持续与公平贸易叙事的乌龙茶消费者Early Investment
Investment
Monthly Revenue (Recent) (USD)$999.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.32% / 26.18%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.40% / 19.26%Peak / Non PeakSales & BSR Performance
Loading samples... 20%