- Benchmark ASINB0GZNZ92DK
- MarketplaceUS
- Category ID23720451011
- Analyzed Products
- Keywordbaby bottle handles, baby bottle grip handles, bottle handle for baby bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是高竞争、低利润、接近价格战的赛道。 新品牌 6 个里，13 个新发产品没有一个盈利；新发产品整体盈利率只有 4.76%，而新品牌新发产品盈利率是 0.00%，这不是“少数没跑出来”，而是系统性跑不动。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不适合进入，用户预算虽足够做单个ASIN的前期试水，但这个市场已经进入高风险价格战区，且新品牌成功率极低。 500000 CNY 只要做一个ASIN，短期上架与前期投放是够的，但这类产品的长期获利并不成立；市场里可识别盈利产品只占 3.70%，新品盈利率只有 4.76%，新品牌新发产品的非盈利率高达 92.31%，这不是可复制的机会，而是高失败率赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?38.09%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接使用原装奶瓶本体，不加手柄：对很多宝宝来说，先用双手抱瓶就够了，成本最低，也最容易立刻使用。
- 改用带一体式握把的训练奶瓶：如果购买新瓶是可接受方案，一体式握把通常比单独加装手柄更省事，兼容性问题也更少。
- 使用防滑硅胶套/瓶身护套：相比专用手柄，这类配件更便宜，主要提升握持摩擦力，适合只是担心滑手的家庭。
- 使用软质防滑训练杯或吸管杯：若目标是尽快过渡到自主饮水，这类产品往往比“奶瓶+手柄”更容易上手，也更接近后续断奶/转杯路径。
- 用可拆卸通用手柄替代专用型号：如果市面上有更通用的夹扣式手柄，可覆盖更多瓶型，降低买错兼容型号的风险。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战/过度饱和区。 依据样本，整体可判断为高风险：已知利润样本里只有3.70%是盈利，新增产品盈利率仅4.76%，而新产品利润带里大多数都落在低于10%甚至负利润区间；同时新品牌里像 Andy Bear、Wrbin 这种新进入者都没有形成稳定盈利，说明新玩家很难靠普通打法跑出来。
New products with Highest revenueAndy Bear
Recent Monthly Revenue (USD):-(-)B0G6TG3J1GBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,182.00(150pcs/month)B0F9Y75P8B (4.6/5 (78 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$1,620.00(200pcs/month)B0FS66WLB2 (4.6/5 (77 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsDr. Brown's
Recent Monthly Revenue (USD):$1,939.50(150pcs/month)B0BHFD8V2C (4.6/5 (4029 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,795.50(150pcs/month)B0BHFBFDJ2 (4.6/5 (4029 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsWrbin
Recent Monthly Revenue (USD):-(-)B0H4VWXH9B (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4W43NPH (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色极简款，图片干净醒目，容易吸引点击
- |
- 适配 Boon Nursh 细分奶瓶，目标人群明确
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- 造型与常规把手差异较大，辨识度高
B0FH8ZG2XV (5/5 (11 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑色外观在婴儿用品中更少见，视觉反差强
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- 宽口径奶瓶通用把手，适配场景清晰
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- 双耳硅胶结构直观，便于家长快速理解用途
B0D186FKTX (4.6/5 (4027 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经进入明显的低利润价格战区，且对新卖家不友好。新产品里有利润数据的样本几乎都挤在10%以下，真正赚钱的只有少数依托老品牌信任和旧款改造的产品；对小品牌来说，几乎看不到不靠强营销就能稳定成功的路径。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BHFD8V2CDr. Brown's2022-10-05Yes$12.93150pcs$1939.517.92%$347.56B0BHFBFDJ2Dr. Brown's2022-10-05Yes$11.97150pcs$1795.515.21%$273.1B0GZNZ92DKHUAKENER2026-05-15Yes$9.75100pcs$975.011.14%$108.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GZNZ92DKHUAKENER2026-05-15Yes$9.75100pcs$975.011.14%$108.62#New Product Success Rates
Listing这个市场不适合进入，结论很明确：已经进入价格战/高竞争区，且新品牌几乎没有真正跑出来的空间。 核心数据非常差：新产品成功率只有5.00%，新品牌样本里是0.00%，而整体可识别盈利产品只占3.70%；利润分布里，亏损和低于10%的产品占了绝大多数，说明不是“少数爆款”，而是普遍被压到低毛利。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HUAKENERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WrbinDr. Brown'sPenitueAndy BearOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论是直接回避。 近一年里真正的新品牌没有跑出任何盈利样本，反而是新品牌的12个新上架产品全部没过盈利线；同时，老牌也在用强预算和强投放硬打，市场已经明显进入价格战和高门槛阶段。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 0 0 0 0 6 2026 0 0 0 1 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 2 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 6 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 1 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDr. Brown'sB0BHFBFDJ2 (4.6/5 (4029 Reviews))Dr. Brown’s Milestones 100% Silicone Baby Bottle Handles, Wide-Neck, Light Blue, Green, Gray, 3 Pack, 4m+
This listing is deemed profitablePrice (USD)$11.97Released TypeOld Release (2022-10-05)Brand is an old entry in this marketSize and Weight15.7 x 7.8 x 7.2 cm, 141.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
浅蓝、绿色、灰色三色组合，视觉上更偏中性且适合礼品化陈列, 宽口径通用的软硅胶双耳把手，属于成熟公共款结构，非明显私模造型Key Buying Motive
依托 Dr. Brown's 成熟宽口奶瓶体系，兼容性和信任度更强；3只装定位满足阶段性训练使用Target Customers
已经在使用 Dr. Brown’s 宽口奶瓶、希望过渡到自主喝奶的 4个月以上宝宝家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,795.50150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.77% / 15.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.79% / 9.22%Peak / Non PeakSales & BSR Performance
Dr. Brown'sB0BHFD8V2C (4.6/5 (4029 Reviews))Dr. Brown’s Milestones 100% Silicone Baby Bottle Handles, Wide-Neck, Light Pink, Ecru, Black, 3 Pack, 4m+
This listing is deemed profitablePrice (USD)$12.93Released TypeOld Release (2022-10-05)Brand is an old entry in this marketSize and Weight15.8 x 7.7 x 7.2 cm, 141.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
主打浅粉、米白、黑色三种简洁配色，整体更偏高端和婴童日常搭配, 宽口瓶通用握把结构，采用柔软硅胶一体式双侧手柄，外观更贴合 Dr. Brown’s 原厂宽口瓶体系Key Buying Motive
兼容 Dr. Brown’s 宽口防胀气奶瓶及多数宽口瓶，帮助宝宝从奶瓶过渡到杯子，强调防滑易抓握与轻量柔软Target Customers
面向已经在使用 Dr. Brown’s 宽口奶瓶、希望训练宝宝自主喝奶并顺利过渡到杯子的 4m+ 家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,939.50150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.74% / 17.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.24% / 12.41%Peak / Non PeakSales & BSR Performance
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