- Benchmark ASINB0DJP8Y721
- MarketplaceUS
- Category ID3766351
- Analyzed Products
- Keywordmushroom coffee, adaptogen coffee
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战状态，对新品牌和小商家都不友好。 目前可验证的新品牌新品成功率只有34.78%，但新品牌新品亏损率更高、达到61.90%，而且近期进入的新品里，利润率偏低的案例持续出现，说明竞争不是在变松，而是在继续挤压利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing直接结论：不建议进入，这个市场对新品牌和小卖家都不友好。 预算上你是够的：用户预算 50万 CNY，而新上架产品的参考投入只有约 7606.012 美元，约合 5.5万 CNY 左右，前期启动资金不是门槛；但市场赚钱难度并不低，且新品牌新品盈利率只有 34.78%，整体产品盈利率 51.52%，并没有形成“容易赚”的结构。
Early sourcing + logistics + marketing budget (USD)$7,606.01 - $7,606.01Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?17.39%New listing success rate (old brands):25.00%New listing success rate (new brands):36.84%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 普通速溶咖啡/现磨咖啡粉：成本更低、获取更容易，且保留咖啡提神属性，适合作为“想要咖啡功能但不想买功能性加料”时的替代。
- 咖啡+单独购买蘑菇粉/狮鬃菇粉：相比成品蘑菇咖啡更灵活，用户可按需少量添加，通常更便宜，也更容易控制口味和剂量。
- 咖啡+L-茶氨酸补充剂：如果用户核心诉求是“更稳的专注、少心悸”，这是更直接且往往更省钱的替代方案，操作也简单。
- 咖啡+胶囊型适应原（如南非醉茄/ashwagandha）：比功能咖啡更标准化，剂量更清晰，且常见价格低于同类即饮功能饮品。
- 低咖啡因或半咖啡因咖啡：对想减少刺激、又保留咖啡习惯的人更友好，替代“平稳能量”诉求，不必为复合配方买单。
- 茶饮替代（抹茶、红茶、马黛茶）：若用户更看重提神和专注，很多茶饮更便宜、冲泡更简单，也比蘑菇咖啡更容易接受口味。
- 直接使用即饮能量饮料/无糖能量饮料：如果用户只追求快速提神和便利，这类产品通常购买门槛更低、使用更省事，虽然不是健康型替代但属于实际的功能替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论直接是不建议做。 新品牌能跑出来的案例很少，且低价、相似配方、同质化包装正在把市场推向价格战；对大品牌是“要重投才可能赢”，对小商家则是“很难靠普通打法赢”。
大品牌参考看 YEGE：它是老品牌里的强者，B0DJSKQRPM 以 $19.62 的价格做到 27.25% 利润率，月销 5,000、月收入约 $9.81M，另一款 B0DJSCJGX8 也有 26.93% 利润率、月销 800、月收入约 $1.48M。它的打法很清晰：沿用老 ASIN 思路、强化功能点、保持中高价位和足够的产品支撑；但这类老品牌案例不能当作小商家模板，因为它靠的是品牌势能和存量流量，不是小团队能轻易复制的。新品牌里能作为正面样本的只有少数：SunLab Essentials 的 B0F8DTCSKH，投入约 $7,606，售价 $9.95，利润率 17.37%，月销 300；Bcuelov 的 B0FLPQVN6X，售价 $18.91，利润率 25.5%，月销 2,000，说明真正能活下来的新品牌，必须同时做到功能差异化和足够强的流量/运营投入**。
New products with Highest revenueBcuelov
Recent Monthly Revenue (USD):$37,820.00(2000pcs/month)B0FLPQVN6X (4.4/5 (711 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsYEGE
Recent Monthly Revenue (USD):$98,100.00(5000pcs/month)B0DJSKQRPM (4.3/5 (2288 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,808.00(800pcs/month)B0DJSCJGX8 (4.3/5 (763 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsSunLab Essentials
Recent Monthly Revenue (USD):$2,985.00(300pcs/month)B0F8DTCSKH (4.2/5 (471 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsSUNDAFONE
Recent Monthly Revenue (USD):-(-)B0GVHC6WQ4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,125.00(100pcs/month)B0GCSMC3Q7 (4.4/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 4种口味分装，最像试饮/入门套装，和单一口味产品差异最大
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- 多色标签+分区包装，视觉更活泼，容易吸引首次尝试者点击
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- 16条独立条包，便携属性强，适合通勤、办公、旅行场景
B0G5MHF25H (4.4/5 (303 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 做成奶精粉罐装，不是常见蘑菇咖啡条包或即溶咖啡，形态最不同
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- 主打10种蘑菇+益生菌，功能点更偏肠道健康，和咖啡提神类明显区隔
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- 黑白极简保健品风，和其他咖啡包装相比辨识度高，适合被点击
B0G3NJBF7K (4/5 (22 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品胜率只有34.78%，新品牌新品盈利率36.84%，而新品牌新品亏损率高达57.89%，说明竞争已经很挤，低价段利润被压得很薄。 对小商家来说，这里不是“有没有机会”，而是“能不能扛住持续投放和反复试错”；结论很直接：不建议进入。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DJSKQRPMYEGE2024-10-10Yes$19.625000pcs$98100.027.25%$26732.25
B0DF1D85WYBalincer2024-09-30Yes$20.483000pcs$61440.027.25%$16742.41
B0DS23RBVZBalincer2025-01-28Yes$20.32000pcs$40600.027.78%$11278.68B0FLPQVN6XBcuelov2025-08-08Yes$18.912000pcs$37820.025.5%$9644.1
B0FH2GPBQHGRGTP2025-02-10Yes$18.782000pcs$37560.024.47%$9190.94
B0FGJTBQ51Suiyilary2025-07-03Yes$16.362000pcs$32720.022.28%$7290.02
B0CBCSCKLWToniiq2023-07-24Yes$23.44800pcs$18752.032.99%$6186.29B0DJSCJGX8YEGE2024-10-10Yes$18.51800pcs$14808.026.93%$3987.8B0DJP8Y721Toniiq2024-10-27Yes$14.97800pcs$11976.022.37%$2679.04B0G3NJBF7KSuiyilary2025-11-24Yes$11.822000pcs$23640.010.79%$2550.76
B0D7JJ91C8WIXAR NATURALS2024-06-19Yes$24.99300pcs$7497.033.7%$2526.49
B0F7LRTTTQB BEWORTHS2025-06-12Yes$22.95400pcs$9180.026.25%$2409.75
B0C2YXNQHKB BEWORTHS2023-05-15Yes$19.83400pcs$7932.029.56%$2344.7
B0CPD7661JWIXAR NATURALS2023-12-03Yes$23.81250pcs$5952.532.95%$1961.35
B0GCJFWN5ZSkylorin2026-03-31Yes$24.87300pcs$7461.023.03%$1718.27
B0DC8K34KBMATCHA DNA2024-09-02Yes$25.05200pcs$5010.033.37%$1671.84
B0DC81PWQYMATCHA DNA2024-09-02Yes$24.7200pcs$4940.033.36%$1647.99
B0DC6WH55VMATCHA DNA2024-09-02Yes$24.3200pcs$4860.030.79%$1496.4
B0D1RH4MTLWellneum2024-04-15Yes$18.59300pcs$5577.024.82%$1384.22
B0FP931PNHAhete2025-08-30Yes$13.01600pcs$7806.016.66%$1300.48Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLPQVN6XBcuelov2025-08-08Yes$18.912000pcs$37820.025.5%$9644.1B0G3NJBF7KSuiyilary2025-11-24Yes$11.822000pcs$23640.010.79%$2550.76B0GCJFWN5ZSkylorin2026-03-31Yes$24.87300pcs$7461.023.03%$1718.27B0FP931PNHAhete2025-08-30Yes$13.01600pcs$7806.016.66%$1300.48
B0GS2K1MGNNature Echo2026-03-10Yes$8.99600pcs$5394.013.91%$750.31
B0GHRT6VGYNature Echo2026-01-20Yes$21.97100pcs$2197.033.66%$739.52B0G5MHF25HWepBio2025-12-08Yes$13.85200pcs$2770.018.97%$525.47B0F8DTCSKHSunLab Essentials2025-09-01Yes$9.95300pcs$2985.017.37%$518.5#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有38.10%，但失败率高达61.90%，而且价格战已经非常明显。 从新品牌看，真正能活下来的只有少数，适合小商家的“真实成功案例”并不多；更糟的是，老品牌几乎都在压制新进入者，说明新人要么砸钱，要么根本打不进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SuiyilaryWepBioBcuelovSkylorinSunLab EssentialsAheteNature EchoNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SUNDAFONEItibanNature EchoOther#Success Rate by Entry Time
Listing这个市场现在不适合进入。 2025年后新品牌明显在加速进入，但新品牌新上架产品只有34.78%能做到可验证盈利，且2025-2026这些最近上新的样本里，亏损/未达标明显在后期增多，已经出现竞争加剧、利润被压薄的信号，不是一个值得押注的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 4 1 0 0 3 2026 0 0 0 1 1 1 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 1 0 0 0 2025/9 0 0 1 1 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 1 2025/12 0 0 1 1 0 0 0 0 2026/1 0 0 0 0 0 1 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 1 0 0 1 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWellneumB0D1RH4MTL (4.2/5 (483 Reviews))Wellneum Mushroom Coffee - French Roast Style Instant Coffee + Lion’s Mane 900mg for Focus + Reishi, Chaga & Turkey Tail - 10-in-1 Mushrooms Fruiting Body Adaptogen Blend, Sugar Free, 35 Servings
This listing is deemed profitablePrice (USD)$18.59Released TypeOld Release (2024-04-15)Brand is an old entry in this marketSize and Weight14.2 x 6.3 x 6.1 cm, 281.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
罐装即溶咖啡形态，标签强调“35 servings”与补充剂事实面板，偏功能性保健品风格。Key Buying Motive
强调“真菌子实体（fruiting body）”而非普通菌丝体，且每勺标称5800mg、主打Lion’s Mane 900mg，用料叙事更强。Target Customers
偏向想要日常提神、同时重视专注力与免疫/肠胃支持的成熟用户，而不是只追求口味的新手。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,577.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.81% / 24.82%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.44% / 17.45%Peak / Non PeakSales & BSR Performance
360 NutritionB0D88NP4ZC (4.4/5 (110 Reviews))360 Nutrition Instant Mushroom Coffee with Reishi, Lion’s Mane, Chaga Superfood Mushrooms for Natural Energy, Focus and Immunity | Dark Roast, No Added Sugar 5 oz (Full Spectrum)
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-06-27)Brand is an old entry in this marketSize and Weight20.0 x 13.1 x 2.4 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
棕色软袋包装，整体偏咖啡原料/功能粉末的常见货架风格Key Buying Motive
主打即溶咖啡+3种蘑菇（灵芝、猴头菇、桦褐孔菌）组合，强调提神、专注与免疫支持，且是无添加糖的深烘焙口感Target Customers
面向想把日常咖啡升级为低门槛功能型饮品的上班族和早晨提神人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,596.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.58% / 20.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.35% / 14.98%Peak / Non PeakSales & BSR Performance
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