- Benchmark ASINB0FJ7SC4HX
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordsensory fidget toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在拥挤加价格战状态。 新品牌进入有6个，近一年新上架里真正跑出可盈利的只有20.00%（20个新货里4个赚钱，15个不赚钱），而新发布产品整体可见利润率区间只有-2.00%到20.25%，说明大多数新品利润已经被压到很薄；这不是适合新手切入的赛道，大品牌和小商家都不该把它当成好机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏拥挤，而且利润正在被价格战压低。 用户预算 50万人民币（约7万美元）在“单个ASIN前几个月的铺货、运费和基础投放”层面是够的，但这并不能覆盖长期R&D、品牌和认证成本；更关键的是，新品整体可盈利率只有 22.58%，而市场整体可盈利产品占比也只有 58.82%，说明不是一个轻松赚钱的赛道。
Early sourcing + logistics + marketing budget (USD)$3,001.50 - $47,915.14Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?35.48%New listing success rate (old brands):27.27%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 口袋级无声解压替代品：硅胶指尖按摩环/戒指，单价通常更低、在办公室和课堂更隐蔽，且几乎没有液体泄漏风险，适合想要“手上有动作但不想买大件玩具”的用户。
- 可重复使用的家用黏土/软陶类材料（如可塑黏土、魔力橡皮泥替代品）：价格往往更低，能提供揉捏、拉伸、塑形的触感反馈；对“想要慢回弹但不一定要玩具造型”的人更实用。
- 可拆装的小型桌面磁性件/磁力珠替代方案（注意年龄限制）：相比品牌感强的感官玩具，这类产品更容易在多场景购买到，玩法更多样，适合追求“手部忙碌感”和反复把玩的人。
- 便宜的迷你橡胶阻力球或握力球：比高溢价的感官 fidget toy 更容易买到，也更接近“捏压—回弹”的核心体验，适合压力管理和手部训练双重需求。
- 基础型旋转解压物件（如简易指尖陀螺、旋转笔夹）：虽然不如凝胶类玩具“软”，但更便宜、耐用、便携，适合主要需求是分心转移注意力而不是追求粘弹触感的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入过度拥挤和价格战区。 目前新品牌扎堆、低利润新货多，短期看似有销量，长期却是高风险：大品牌要重金砸品牌/IP/投放，小商家则很难在不走激进打法的情况下跑出来。
证据很直接：新品牌进入速度很快，但赚钱的很少。 2026年仅已看到至少8个新品牌进入：Horizon Group USA、TAKUAO、AlbTemp、LYPMWKMWH、VISCOO、Drephere、UWKNHS、Midou；其中市场新上架产品里，盈利率只有22.58%，而整体可判断利润的产品盈利率也只有58.82%。更关键的是，最近一批新货里，6月出现了6个非盈利新品、只有2个盈利新品，说明近期不是在变热，而是在被更激烈的竞争和更差的利润吞噬。真正能赚钱的样本，几乎都不是“普通新品”，而是靠老品改款、明显差异化、或品牌力撑起来的：Horizon Group USA 的 B0GZ4VFSRT，售价 $21.99，月销 800，利润率 18.41%，投入约 $24,666；B0GZ4QWVS5，售价 $19.17，月销 1000，利润率 13.88%，投入约 $28,936。相比之下，TAKUAO 的 B0H1M2HT8N 只有 107 个评价，售价 $8.53，利润率 -0.36%，投入约 $1,278，仍然亏；AlbTemp 的 B0H5DLWYYQ 有 388 个评价，售价 $16.26，也没跑通。
New products with Highest revenueMost investment in new productsHorizon Group USA
Recent Monthly Revenue (USD):$19,170.00(1000pcs/month)B0GZ4QWVS5 (4.4/5 (486 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableRecent Monthly Revenue (USD):$17,592.00(800pcs/month)B0GZ4VFSRT (4.3/5 (514 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsSqueez'M
Recent Monthly Revenue (USD):$180,100.00(10000pcs/month)B0FG779YKY (4.5/5 (1684 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$41,440.00(2000pcs/month)B0FP77XDJF (4.5/5 (1664 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$26,595.00(1500pcs/month)B0FJ7SC4HX (4.5/5 (1662 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsTAKUAO
Recent Monthly Revenue (USD):-(-)B0H3Q2RFM4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$42,650.00(5000pcs/month)B0H1M2HT8N (4.4/5 (107 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Least profitable new productsAlbTemp
Recent Monthly Revenue (USD):-(-)B0H5DLWYYQ (4.6/5 (388 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 方块加大、晶透闪粉，视觉最醒目
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- 成人减压办公风，目标人群更明确
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- 和角色联名款/喷溅款差异大，点击辨识度高
B0FP77XDJF (4.5/5 (1664 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 三角色联名造型，外观最有收藏感
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- 蓝粉紫三色搭配，和普通压力球差异明显
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- 适合Sanrio粉丝送礼，图片更容易吸引点击
B0GZ4VFSRT (4.3/5 (514 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不建议进入：新产品里只有31.03%落在20%-30%利润区间，真正能看见的高利润产品几乎都被少数品牌吃掉；更关键的是，低利润和亏损产品合计已经明显形成价格战，整体不是适合新手切入的市场。对大品牌来说也不是好机会，因为你要先砸出品牌势能和投放，最后才可能挤进去；对小商家来说，若没有明显差异化和更强营销能力，基本很难靠正常打法活下来。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FG779YKYSqueez'M2025-07-04Yes$18.0110000pcs$180100.020.8%$37460.8B0D5CBZWRSVESPRO2024-05-28Yes$15.847000pcs$110880.017.04%$18893.96B0DQCVY1JCUWKNHS2025-02-28Yes$11.7510000pcs$117500.014.59%$17143.25B0FP77XDJFSqueez'M2025-08-29Yes$20.722000pcs$41440.030.77%$12751.09
B0DTJX2SX4Generic2025-01-21Yes$13.994000pcs$55960.022.7%$12702.92B0F7QX1PDHDrephere2025-06-30Yes$14.584000pcs$58320.020.84%$12153.89
B0F6Y5C3ZSDrephere2025-06-30Yes$14.424000pcs$57680.020.51%$11830.17B0DTJWSVWGGeneric2025-01-21Yes$13.994000pcs$55960.020.6%$11527.76
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1
B0D9T3FJRQGeneric2024-07-23Yes$13.993000pcs$41970.022.86%$9594.35B0F7X6YX7HDrephere2025-06-30Yes$14.473000pcs$43410.020.61%$8946.81B0DTJXDNX6Generic2025-01-21Yes$13.992000pcs$27980.022.7%$6351.46B0FJ7SC4HXSqueez'M2025-07-20Yes$17.731500pcs$26595.020.32%$5404.11B0G5V696YRSqueez'M2025-12-08Yes$17.641000pcs$17640.020.18%$3559.76B0FQL6MF8PSqueez'M2025-09-10Yes$17.78900pcs$16002.020.43%$3269.21B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99800pcs$17592.018.41%$3238.69
B0DTJWCMWCGeneric2025-01-21Yes$13.991000pcs$13990.022.81%$3191.12
B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0GZ4QWVS5Horizon Group USA2026-06-25Yes$19.171000pcs$19170.013.88%$2660.8B0F6Y71PMRDrephere2025-06-30Yes$13.291000pcs$13290.017.77%$2361.64Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FP77XDJFSqueez'M2025-08-29Yes$20.722000pcs$41440.030.77%$12751.09B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1B0G5V696YRSqueez'M2025-12-08Yes$17.641000pcs$17640.020.18%$3559.76B0FQL6MF8PSqueez'M2025-09-10Yes$17.78900pcs$16002.020.43%$3269.21B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99800pcs$17592.018.41%$3238.69B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0GZ4QWVS5Horizon Group USA2026-06-25Yes$19.171000pcs$19170.013.88%$2660.8#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率只有22.58%，但真正被判定为可盈利的只占25.00%，并且75.00%的新品都不赚钱；更关键的是，老品牌新品的盈利率只有27.27%，非盈利率却高达66.67%，说明这里不是“蓝海”，而是已经进入明显的价格与流量消耗战。 以你单个ASIN预算500000 CNY来看，表面上足够覆盖大多数入场成本，但这不代表值得做，因为市场里能跑出来的产品往往靠的是更强品牌力、差异化设计，甚至更高投放强度，预算只能覆盖前期，后续品牌、内容和长期投放成本还会继续吃钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Horizon Group USASqueez'MLYPMWKMWHNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Horizon Group USAOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向拥挤和价格战。 近一年新进入品牌持续增加，最近一批新品牌里盈利只有4个、非盈利15个，成功率约20%，但这些“成功”主要集中在老品牌和具备品牌力的玩家，真正的新品牌胜率很差。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 2 1 0 1 2026 0 3 6 2 2 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 0 1 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 0 1 0 0 0 2026/1 0 2 3 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 2 0 0 1 2026/5 0 1 0 0 0 0 0 2 2026/6 0 0 3 2 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDrephereB0F536WNCP (3.3/5 (779 Reviews))1 Pack Fidget Toys Stress Balls for Kids, Splat-Tastic Squishy Toy, Stress Splat Toy, Squishies Anxiety Stress Relief, Ice Squishy Stress Sensory Cube Malt Sugar Balls with Autism
This listing is deemed profitablePrice (USD)$11.85Released TypeOld Release (2025-05-31)Brand is an old entry in this marketSize and Weight10.1 x 9.0 x 4.9 cm, 101.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
荧光绿色的挤压爆裂造型在同类冰块/方块压力球里更醒目, 采用“爆裂水球/溅射”外观，不是常见的标准方块或动漫联名造型Key Buying Motive
独特表面纹理带来更强的触感反馈，主打捏压、拉伸和解压手感Target Customers
更偏向课堂奖品、感统解压和自闭症人群的低价入门款需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,370.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.03% / 17.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.88% / 13.55%Peak / Non PeakSales & BSR Performance
DrephereB0F53DT8RQ (3.3/5 (778 Reviews))1 Pack Fidget Toys Stress Balls for Kids, Splat-Tastic Squishy Toy, Stress Splat Toy, Squishies Anxiety Stress Relief, Ice Squishy Stress Sensory Cube Malt Sugar Balls with Autism
This listing is deemed profitablePrice (USD)$12.33Released TypeOld Release (2025-05-31)Brand is an old entry in this marketSize and Weight9.5 x 8.8 x 5.0 cm, 115.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
荧光绿色发光感外观，在同类里更醒目, 放射状喷溅/冰块感造型，和常见圆球、方块压力球相比更有记忆点Key Buying Motive
独特纹理按压手感，主打挤压、拉伸、减压的复合感官反馈Target Customers
更适合有感官寻求、焦虑缓解或自闭症相关触觉安抚需求的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,932.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.26% / 16.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.72% / 12.41%Peak / Non PeakSales & BSR Performance
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