- Benchmark ASINB0GWTNSCL6
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordbath toys, sensory toys, fidget toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，原因很直接：新品牌成功率只有19.05%，新上架产品里67.65%都不赚钱，且最近入场的利润大多挤在0%~10%甚至亏损区间，已经是明显的价格战市场。对小品牌和大品牌都不友好；用户虽有50万CNY预算，但这笔钱只够单个ASIN前期铺货、运费和投放，撑不起长期研发和品牌战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经进入高风险的价格战区。 用户预算 50万CNY 看起来足以覆盖单个ASIN的前期入场成本，但它不够支撑长期打法；更关键的是，新进入品牌里已经出现大量失败样本，而且高利润样本主要来自头部品牌通过更高投入和更强品牌势能拿到的结果。
Early sourcing + logistics + marketing budget (USD)$5,154.10 - $66,812.06Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?41.66%New listing success rate (old brands):46.67%New listing success rate (new brands):19.05%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可重复使用的沐浴海绵/搓澡手套：成本更低、购买更容易，而且在洗澡场景里能提供明显的触感刺激和操作动作替代，适合想要“手上有事做”的用户。
- 按压式洗发/沐浴分装瓶：比专门的感官玩具更便宜，使用门槛低；孩子在洗澡时反复按压、挤压也能获得一定的解压和互动感。
- 浴室专用挤压瓶/挤洗瓶（如硅胶可挤压补水瓶、玩水瓶）：可兼作洗浴工具和玩具，价格通常低于品牌感官玩具，且更容易在家中直接替代。
- 泡泡泵/沐浴泡泡网或起泡器：通过按压、揉搓、拉扯获得感官反馈，既是洗浴用品又有玩乐性，比专门的fidget玩具更实用。
- 吸盘式指尖玩具/浴缸吸盘玩具：成本通常较低，能贴在瓷砖或浴缸边缘反复按压、拔起，提供持续的触觉刺激和安抚效果。
- 简单的厨房海绵、软胶洗碗刷或旧洗浴刷：几乎零额外成本，材料柔软、可挤压、可揉捏，适合临时替代感官和挤压类玩具。
- 一次性低价感官替代品，如气泡膜、捏捏纸杯/纸盒游戏：获取方便，适合短期或旅行场景，用来满足按压、挤压、撕扯等感官需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，尤其不适合小品牌；它已经明显进入价格战和过度拥挤状态。 2026年仅这批样本里就出现了21个新产品，但几乎都被非盈利品占满，新进入品牌的成功率非常差；能赚钱的产品主要集中在老牌或大预算品牌手里，说明门槛高、竞争重、利润被压得很薄。
证据很直接：品牌层面，Horizon Group USA 只有1个可盈利、4个亏损，赚钱产品占比约20%；Squeez'M 是5个盈利、1个亏损，表面上看成功率83.33%，但它的赚钱样本几乎都是老产品和老链接延伸，新品里真正可复制的只有少数，且其单品预算非常重——例如 B0GZ4QWVS5 预算约35190.27 CNY，B0GZW22ZN7 预算约73346.62 CNY，说明大品牌要靠强资源才能撑住。反过来看，新品牌里 TAKUAO 5个产品全亏，0%盈利率；AlbTemp 也是0%盈利率，且样本里 1 个非盈利、1 个利润无法判断。再看市场趋势，2026年新产品发布明显暴增，但同年新增非盈利品21个，盈利品只有7个，已经是典型的“新进者多、赚钱者少”的拥挤市场；产品利润也普遍偏低，Horizon Group USA 的两个热门新品利润率只有13.88%和3.16%，而更多新品甚至掉到1.28%、1.7%、-2.83%、-5.04%。
Most investment in new productsNew products with Highest revenueHorizon Group USA
Recent Monthly Revenue (USD):$19,170.00(1000pcs/month)B0GZ4QWVS5 (4.4/5 (486 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsSqueez'M
Recent Monthly Revenue (USD):$180,100.00(10000pcs/month)B0FG779YKY (4.5/5 (1684 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$41,440.00(2000pcs/month)B0FP77XDJF (4.5/5 (1664 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$26,595.00(1500pcs/month)B0FJ7SC4HX (4.5/5 (1662 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsTAKUAO
Recent Monthly Revenue (USD):-(-)B0H1WXYCHH (4.4/5 (102 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H1WQ8GQL (4.4/5 (109 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1X4BRRX (4.4/5 (102 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsAlbTemp
Recent Monthly Revenue (USD):-(-)B0H5DLWYYQ (4.6/5 (388 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 长条拟真黄油造型，和方块/球形解压玩具差异大
- |
- 大尺寸、亮黄色，货架和缩略图里很醒目
- |
- 适合成人桌面解压，视觉记忆点强，容易吸引点击
B0H6328FWD (4.1/5 (315 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 透明闪粉立方体，外观与普通素色压力方块明显不同
- |
- 晶莹发亮、颗粒感强，缩略图更抓眼球
- |
- 大块方形+闪粉设计，适合办公室/课堂解压场景
B0FP77XDJF (4.5/5 (1664 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的高风险价格战市场。 新品利润分布里，低于10%的产品合计占 41.67%，再加上 -10%到0% 还有 13.89%，也就是接近一半新品几乎没有健康利润；市场整体也只有 22.22% 的产品落在 20% 以上利润区间，利润中位难度已被工具直接判定为“价格竞争主导”。
从新品牌现实看，新品牌并不是靠普通打法就能稳稳赚钱：新品牌新发布产品里，盈利率只有 1905‰，不盈利率高达 7619‰，而旧品牌新发布产品的盈利率也只有 4667‰，说明连成熟品牌也只能部分跑通，市场不是给小品牌留机会，而是让大家一起卷。具体到案例，LYPMWKMWH 是新进品牌，6个产品里只有3个赚钱，成功率 50%；但它同时有3个亏损品，最典型的 B0GXL85DYJ 利润率只有 3.77%，B0GXLT3Y8F 只有 3.81%，说明它并不是“低成本稳胜”，而是靠不断试错；相反，Squeez'M 作为旧品牌，6个产品里5个盈利，成功率 83.33%，B0FP77XDJF 利润率 30.8%，但它的早期投入约 8948.55 美元，且单品月销 2000、月利润 12751.09 美元，属于靠品牌和打法放大的强势案例，不是小商家轻松复制的模板。更关键的是，B0FP77XDJF 的优势来自更大尺寸、外观差异和更强触感反馈，这类创新并不是只靠 500000 CNY 就能长期硬拼，还要额外的研发和品牌投入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FG779YKYSqueez'M2025-07-04Yes$18.0110000pcs$180100.020.8%$37460.8B0D5CBZWRSVESPRO2024-05-28Yes$15.847000pcs$110880.017.04%$18893.96B0DQCVY1JCUWKNHS2025-02-28Yes$11.7510000pcs$117500.014.59%$17143.25B0FP77XDJFSqueez'M2025-08-29Yes$20.722000pcs$41440.030.77%$12751.09B0F7QX1PDHDrephere2025-06-30Yes$14.584000pcs$58320.020.84%$12153.89
B0F6Y5C3ZSDrephere2025-06-30Yes$14.434000pcs$57720.020.53%$11849.92B0D3WSCFJJNeec2024-05-11Yes$21.962000pcs$43920.026.17%$11493.87
B0F8QLRJMBVESPRO2025-05-15Yes$18.834000pcs$75320.014.05%$10582.46B0DPV6Q119Generic2024-07-06Yes$10.848000pcs$86720.012.01%$10415.08
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1B0F7X6YX7HDrephere2025-06-30Yes$14.473000pcs$43410.020.61%$8946.81
B0F1YDRG3PVISCOO2025-05-29Yes$16.432000pcs$32860.020.8%$6834.88B0FJ7SC4HXSqueez'M2025-07-20Yes$17.731500pcs$26595.020.32%$5404.11B0G5V696YRSqueez'M2025-12-08Yes$17.641000pcs$17640.020.18%$3559.76B0FQL6MF8PSqueez'M2025-09-10Yes$17.78900pcs$16002.020.43%$3269.21
B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0GZ4QWVS5Horizon Group USA2026-06-25Yes$19.171000pcs$19170.013.88%$2660.8B0F6Y71PMRDrephere2025-06-30Yes$13.291000pcs$13290.017.77%$2361.64B0GWTNSCL6Generic2026-04-11Yes$13.58700pcs$9506.019.21%$1826.11B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.76600pcs$8256.018.78%$1550.48Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FP77XDJFSqueez'M2025-08-29Yes$20.722000pcs$41440.030.77%$12751.09B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.923000pcs$44760.022.67%$10147.1B0G5V696YRSqueez'M2025-12-08Yes$17.641000pcs$17640.020.18%$3559.76B0FQL6MF8PSqueez'M2025-09-10Yes$17.78900pcs$16002.020.43%$3269.21B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.07%$2788.71B0GZ4QWVS5Horizon Group USA2026-06-25Yes$19.171000pcs$19170.013.88%$2660.8B0GWTNSCL6Generic2026-04-11Yes$13.58700pcs$9506.019.21%$1826.11B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.76600pcs$8256.018.78%$1550.48B0G649SQ1ZVISCOO2026-04-10Yes$14.32400pcs$5728.011.84%$678.2B0FFHLCKHLGeneric2025-08-04Yes$13.17300pcs$3951.014.67%$579.62
B0GZW22ZN7UWKNHS2026-06-18Yes$14.22100pcs$1422.011.39%$161.97#New Product Success Rates
Listing这个市场不值得进入，属于高风险价格战市场，不适合大品牌也不适合小商家。 核心原因很直接：新品牌新上架成功率只有20.00%，但新上架失败率高达80.00%；全市场可识别盈利产品占53.85%，看起来不算差，可是新产品里只有30.56%盈利，真正的新品牌新产品更只有20.00%，说明新人进场后大多数都在亏。
证据很明确：Horizon Group USA 作为新进品牌，5个可识别产品里只有1个盈利，4个亏损，品牌总投入约49174.64 CNY，能跑出1个高收入款 B0GZ4QWVS5（约191.7万月收入、利润率13.88%）和两个大流量亏损款 B0G36Z353F、B0G36WL2LN（利润率只有1.70%和1.28%），这类打法明显更像靠大预算和流量硬推；Squeez'M 是老牌强者，6个产品里5个盈利，代表老品牌在这个类目有明显优势，但它的成功主要来自既有品牌势能，不是小商家可直接复制的路子。另一方面，TAKUAO 5个产品全部亏损，AlbTemp 也是0盈利，说明新品牌若没有足够资金、品牌力和试错空间，很难站住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LYPMWKMWHGenericSqueez'MOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Horizon Group USALYPMWKMWHTAKUAOOther#Success Rate by Entry Time
Listing这个市场目前不适合进入，结论很明确：已经进入高竞争、价格战明显的状态，而且新品牌成功率并不低，但成功主要集中在少数产品和少数品牌，普通新卖家很难复制。 近一年新品牌进入速度很快，2026年仅新品牌新品就出现了大量失败样本，同时新产品总体可验证盈利率只有30.56%，新品牌样本里真正盈利的新产品只有20%，说明“能卖”不等于“能赚”。
证据很直接：市场在变难，不是在变好。 2026年新品发布量明显放大，成功与失败同时激增，6个新品牌中已有5个涉及失败样本，36个新发布里只有11个被验证为盈利；按月看，最近几个月负利润/低利润样本明显增多，2026年1月、5月、6月的非盈利新品数量分别达到5、6、4个，说明近期入场者更容易踩进高竞争区。利润率区间也很危险：新发布产品利润率范围只有-3.33%到19.26%，而且大批样本集中在0%~10%或亏损区间，这已经符合你说的“利润<10%就是价格战区”的判断。品牌上看，真正赚钱的新品牌主要是LYPMWKMWH和Horizon Group USA，但前者3个盈利样本、后者1个，过度集中；同时失败样本分布在TAKUAO、Horizon Group USA、LYPMWKMWH、Midou、Yooshi、AlbTemp，说明新品牌并没有形成广泛可复制的赚钱路径。产品层面，盈利样本都依赖“旧款基础上做外观/功能差异化”或明显的营销包装，例如 B0GXLJ9JKV、B0GXLT4YW4、B0GXLHVD2D、B0G5V696YR；而失败样本里 B0GZ4ZT822、B0H6328FWD、B0G2GS1PJT、B0H1WQ8GQL 这类都暴露出“造型相似、卖点弱、竞争极强”。另外，像 Horizon Group USA 的 B0GZ4ZT822 虽然有IP授权，但仍然不赚钱，说明这类市场不是靠“有授权”就能轻松赢，往往还要更重的投放和更高的品牌成本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 2 1 0 1 2026 0 5 5 5 2 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 1 0 1 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 0 1 0 0 0 2026/1 0 3 2 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 2 3 2 0 0 1 2026/5 0 2 0 0 0 0 0 4 2026/6 0 0 1 2 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
This listing is deemed profitablePrice (USD)$21.96Released TypeOld Release (2024-05-11)Brand is an old entry in this marketSize and Weight16.4 x 11.1 x 10.4 cm, 259.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
24个迷你彩色立方体的多件组合，适合做课堂奖品和派对回礼, 冰块/方块造型的小尺寸慢回弹挤压块，便携且成套售卖Key Buying Motive
24件装提升了单次购买性价比，并适合批量分发、课堂奖励和派对赠送Target Customers
更适合需要大量小礼品的老师、家长、派对组织者，以及想要批量分发解压玩具的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$43,920.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.37% / 26.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.37% / 19.17%Peak / Non PeakSales & BSR Performance
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
This listing is deemed profitablePrice (USD)$11.75Released TypeOld Release (2025-02-28)Brand is an old entry in this marketSize and Weight13.8 x 8.4 x 4.4 cm, 141.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
透明冰晶感外观，带有明显的波纹纹理和亮色填充, 三只装小型波纹触感球，属于常见通用款造型，不像品牌独占私模Key Buying Motive
波纹纹理外壳+高密度凝胶填充，主打更强的触感反馈与手部挤压训练Target Customers
更偏向需要触觉刺激、手部放松和轻度手部训练的人群，如焦虑减压、ADHD/自闭症感统需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$117,500.0010000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.64% / 14.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.79% / 8.74%Peak / Non PeakSales & BSR Performance
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