
这个市场不值得进入:已经明显饱和,而且正处在价格战区。 新品牌为0、近3个新上架产品全部不赚钱,新品盈利率0.00%,这不是“还能优化后进入”的市场,而是老品牌把利润压没了的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,预算也不够,且市场已经陷入明显的价格战。 用户预算只有50万人民币,但样本里真正能跑通的最低可见启动成本已经至少要4966.59美元(约3.6万人民币),而且这还只是前期备货、物流和基础投放,不包含研发、品牌和认证;更关键的是,市场盈利难度被判定为“高”,新产品利润区间甚至是负的,说明不是单纯资金问题,而是整体回报结构已经很差。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:整体已经明显饱和,而且利润被压到价格战区。 数据里只有1.45%的产品可盈利,新品可盈利率是0.00%,最近三个月里新上架的3个ASIN全部由老品牌推出且全部不赚钱,说明现在不是机会窗口,而是被成熟品牌和低价竞争挤满的市场。
这个市场不值得进入,结论很明确:几乎没有新品牌成功,当前更像是旧品牌之间的低利润消耗战。 你给的预算 500,000 CNY 看起来充足,但它只能覆盖前期起步成本;真正的问题不是钱不够,而是市场本身已经被老品牌占住了,且新进入者几乎没有盈利样本。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0083PR7F0 | Jordan's Skinny Mixes | 2012-05-15 | Yes | $11.66 | 3500pcs | $40810.0 | 10.99% | $4485.02 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G1KJDLZ6 | ChocZero | 2025-11-09 | No | $11.99 | 400pcs | $4796.0 | -16.23% | $-778.39 |
![]() | B0H3Q7GSRL | UPOURIA | 2026-06-02 | No | $- | -pcs | $- | -% | $- |
![]() | B0GNSHSHXL | Torani | 2026-02-01 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:已经是价格战重灾区,且对新品牌几乎没有真实可复制的成功空间。 市场里新上架产品的盈利率是0.00%,整体可识别盈利产品占比只有1.45%,新品利润区间还落在-30.88%到-4.08%,这不是正常竞争,而是持续亏损的低价厮杀。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:已经明显过热,且正处在价格战区。 近一年几乎没有真正的新品牌成功切入,新释放产品的成功率是0%,而已知利润率分布里,低于10%的产品占比远高于健康区间,说明竞争不是“还能不能做”,而是“做了也很难赚钱”。
证据很直接:市场里可识别的盈利产品只占1.45%,新释放产品盈利率是0%,利润区间集中在负利润到个位数利润,最新出现的可见新产品也都没跑出来。时间上看,2025年到2026年新增释放很少,但出现的都是亏损或无明显利润的项目,像 ChocZero 的 B0G1KJDLZ6、UPOURIA 的 B0H3Q7GSRL、Torani 的 B0GNSHSHXL 都没有形成可复制的正向样本;同时,老品牌 Jordan's Skinny Mixes 虽然有 B0083PR7F0 这种 10.99% 利润率的老品在跑,但它依赖的是品牌力、老Listing基础和功能差异化,不是小商家能直接照抄的模型。更关键的是,样本里没有新品牌成功案例,只有老品牌在勉强守住阵地,说明这是老品牌主导的高壁垒市场,不是适合新入局者的机会市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |