- Benchmark ASINB0GYRJQ1YB
- MarketplaceUS
- Category ID3744021
- Analyzed Products
- Keywordfood gift
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进，已经是低利润、强竞争、接近价格战的环境。 现在看，新品牌没有任何真正跑通的案例，最近的新发布几乎全军覆没；如果硬进，只适合有明确差异化和更强品牌资源的大品牌，普通小商家基本没有安全入口。
证据很直接：新品牌只有 3 个，LZC LADYS GIFT、Ferrochef、KTMAMA；7 个新品牌新品里 0 个盈利，成功率 0.00%，而所有新发布产品的盈利率也是 0.00%。 近期发布时间从 2025/8 到 2026/6，几乎每个月新增样本都在失败，说明市场不是在扩张，而是在往更激烈的竞争和更差的利润走。利润最好的可见样本是老品牌 Tikmos 的 B0F9F422VL，售价 $21.65，月销 100，月收约 $2165，利润率 17.12%；但它属于老品牌的成熟款，不是小商家可复制的普通新品牌路径。反过来，新品牌 KTMAMA 的 B0GYRJQ1YB 虽然月销 200、月收约 $4684，但利润率只有 3.96%，已经落入危险低利润区；LZC LADYS GIFT 的 B0FNKFL3SF 和 B0FNKFH9PF 标价分别约 $22.02 和 $21.47，利润空间看着有 22.35% 和 21.53%，但实际都没有跑出可确认销量，说明同质化严重，光靠外观和包装不够。新品牌失败样本里，LZC LADYS GIFT 占 37.5%，KTMAMA 占 25%，Ferrochef 占 25%，Tikmos 占 12.5%，这说明连老品牌新推款也在被压缩，竞争已经很硬。
对两类玩家的判断：大品牌可以把 Tikmos 当参考，靠功能升级、外观升级和品牌投放去打，但这需要更重的长期投入，不是单个 ASIN 的前期预算能解决的；小商家没有可依赖的真实成功案例，且非常容易被拖进低价和强营销竞争。 这类市场里，真正能跑出来的路径是做出明显不同的结构、功能或设计，不是照着现有款微调。短结论：不要进入；如果一定要做，只能按大品牌打法重投，不适合普通小商家。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入：利润率低、失败率高，而且新品牌几乎没有成功样本。 你有50万人民币，账面上能做单个ASIN，但按当前数据看，这个预算只能覆盖前期备货、头程和投放，覆盖不了长期品牌、研发和认证成本，进场后大概率还是会被低利润和竞争挤压。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.50%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性纸袋/牛皮纸零食袋：比带盖分隔盒更便宜，临时装零食、分发小礼物更省事，也不需要清洗。
- 硅胶拉链零食袋：通常比不锈钢分隔盒更轻、更便携，适合日常带坚果、饼干、切块水果，收纳和洗涤都更简单。
- 普通塑料分格餐盒：价格更低、选择更多，能实现类似分隔功能，适合预算敏感用户或需要批量购买送礼的场景。
- 带密封盖的调味杯/酱料杯套装：如果主要用途是装少量零食或蘸酱，这类小容量容器更便宜、占空间更小，也更容易替代。
- 可重复使用的小号玻璃收纳盒：在家或办公室使用更直观，易看见内容物，且很多用户家里本来就有，属于低门槛替代。
- 现成的分装自封袋（拉链袋）：最容易买到、成本最低，适合短途出行、试吃装、礼品篮搭配，虽然质感不如硬盒，但替代性强。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显接近/进入价格战区，且新品牌几乎没有成功样本。 目前可见的新品牌里，KTMAMA、LZC LADYS GIFT 都是新入场但新品利润率为 0%，整个市场新发产品盈利率也是 0%；而可见的盈利样本只有老品牌 Tikmos 的单个 ASIN，说明现在不是“小品牌机会”，更像是老品牌靠资源和老品位势在撑场。
New products with Highest revenueKTMAMA
Recent Monthly Revenue (USD):-(-)B0FRSHGFPLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$4,684.00(200pcs/month)B0GYRJQ1YB (4.6/5 (312 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsTikmos
Recent Monthly Revenue (USD):$2,165.00(100pcs/month)B0F9F422VL (4.5/5 (130 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsLZC LADYS GIFT
Recent Monthly Revenue (USD):-(-)B0FNKFL3SF (4.3/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FNKFH9PF (4.3/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FXSPRFRCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 四格分隔、粉色礼品风，和常见双格零食盒差异最大
- |
- 舞蹈/体操/啦啦队团体礼物定位，很容易吸引细分人群点击
B0GGBRLZXY (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 蓝色4件套叠放式设计，外观和套装感更醒目
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- 双分格不锈钢+便携礼盒属性，适合午餐、健身、露营场景
B0F9F422VL (4.5/5 (130 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近价格战/过度拥挤状态。 目前新产品利润分布里，低于10%的占比很高，而新品牌新品盈利率为0%，说明新入场者几乎没有稳定胜算；如果继续做，基本只能靠更重的品牌投入、强营销或差异化创新才有机会，但对普通小商家不友好。
证据很直接：样本里已出现多家新品牌和老品牌都在打同一类产品，且新品牌LZC LADYS GIFT三款新品全部不盈利，Ferrochef两款新品也不盈利，KTMAMA两款新品也全部不盈利；只有老品牌Tikmos 的老款B0F9F422VL能跑出17.12%利润率，月销100、月收约2165，但它并不是新品牌案例，而是老品牌靠既有产品和功能/外观差异化做出来的结果。反过来看，亏损样本里KTMAMA的B0GYRJQ1YB虽然月销200、月收约4684，但利润率只有3.96%，已经落入很危险的低利润区；LZC LADYS GIFT的B0FNKFL3SF和B0FNKFH9PF分别只有22.35%和21.53%的毛利空间，但实际仍未跑通，说明高流量也救不了同质化和竞争压力。市场趋势也很清楚：老品牌占据新产品中的比例高达1250%（数据口径下的强势占位信号），而新品牌新品盈利率为0%，这不是适合普通新品牌切入的环境。
给你的判断分成两类：大品牌如果愿意重投且有现成品牌力，可以勉强尝试；小商家不建议进。 大品牌可参考的对象只有Tikmos 的B0F9F422VL，核心是“基于旧款改良 + 功能差异 + 外观差异”，但这类打法通常意味着更高的品牌和推广预算，不只是你这50万 CNY能轻松覆盖的单纯上架成本；小商家若没有明显创新、专利、定制结构或强内容营销，就会被拉进低利润和同质化混战里，且样本里没有看到真正健康的“小商家成功案例（<300评价且可持续盈利）”。短结论：不要入场。 如果硬要做，只能把Tikmos 这类老品牌的差异化思路当参考，但这仍然更偏向大品牌路径，不是小商家安全机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F9F422VLTikmos2025-05-21Yes$21.65100pcs$2165.017.12%$370.65Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GYRJQ1YBKTMAMA2026-06-23No$23.42200pcs$4684.03.96%$185.49B0FNKFL3SFLZC LADYS GIFT2025-08-25No$22.02-pcs$-22.35%$-B0GGBRLZXYFerrochef2026-01-12No$26.32-pcs$-2.66%$-B0FNKFH9PFLZC LADYS GIFT2025-08-27No$21.47-pcs$-21.53%$-B0H1LGKQZSTikmos2026-05-11No$--pcs$--%$-
B0H3P6FP9CFerrochef2026-06-02No$--pcs$--%$-B0FXSPRFRCLZC LADYS GIFT2025-10-25No$--pcs$--%$-B0FRSHGFPLKTMAMA2025-09-19No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经是高压竞争且接近价格战区。 新品里 8/8 都是非盈利，整体新品盈利率 0%，而且已有明确样本显示利润率只有 4% 和 11.11% 这种低位，说明进场后很难靠正常定价拿到健康利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LZC LADYS GIFTFerrochefTikmosKTMAMA#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险价格战区。 近期新品几乎全军覆没：新品牌新品盈利率为0%，新品牌新品非盈利率为100%，最近两年的新增产品里没有出现任何可复制的稳定赚钱样本，只有少数“other”未能确认销量的样本，说明真正能跑出来的产品极少。
证据非常明确：2025年至2026年上半年，新发布产品几乎全部来自少数品牌且都不赚钱，市场在收缩而不是变好。 月度数据里，2025年8月出现2个失败新品，9月1个，10月1个，2026年1月1个，5月1个，6月2个，都是亏损；年度上看，2025年和2026年新增产品都没有正向盈利样本，最近新增品牌里看到的只有 LZC LADYS GIFT、Ferrochef、KTMAMA、Tikmos，其中 B0FNKFH9PF、B0FNKFL3SF、B0FXSPRFRC、B0FRSHGFPL、B0H3P6FP9C、B0GYRJQ1YB、B0GGBRLZXY、B0H1LGKQZS 全部没有形成可确认盈利。市场利润分布也很差：整体只有1个样本落在0%~10%，1个样本落在10%~20%，其余7个都在“other”，结合你给的规则，这种情况就是利润不稳定、竞争极强、明显不适合入场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 1 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases4 Pack Stainless Steel Snack Containers Reusable, Grab and Go 2 Compartment Food Storage Meal Prep Containers with Lids Stackable for Travel Camping School Lunch, Gifts for Gym Home Cooks (4, Blue)
This listing is deemed profitablePrice (USD)$21.65Released TypeOld Release (2025-05-21)Brand is an old entry in this marketSize and Weight21.2 x 14.6 x 11.2 cm, 621.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色外观更容易形成清爽、统一的便携收纳视觉感。, 4个装叠放式双分格不锈钢盒，整体更偏“便携礼品套装”而非单盒零售。Key Buying Motive
304不锈钢材质、双分格、可洗碗机清洗、4件套叠放收纳，兼顾分装与送礼场景。Target Customers
更适合健身、露营、上学午餐、家庭备餐以及节日礼赠等需要“便携分装+可重复使用”的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,165.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.90% / 17.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.08% / 3.14%Peak / Non PeakSales & BSR Performance