- Benchmark ASINB0GVQ97Z9B
- MarketplaceUS
- Category ID21412378011
- Analyzed Products
- Keywordhealthy snacks, gourmet snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，且对小品牌尤其不友好。虽然单个新ASIN首发预算门槛不高，但新品盈利率只有14.29%，新产品里83.33%都不赚钱；真正跑出来的只有 Chomps 的 B0GVQ97Z9B（23.48%利润率，月销600，月营收约10.19万人民币），而 BITE ME JERKY 的4个新品全部亏损，最低到-31.44%，说明这里不是“做得出来就能赚”，而是“多数新品一上来就被成本和竞争压住”。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个值得现在进入的市场。 用户预算50万CNY（约7.0万美元）是够做单个ASIN首发的，但市场已经明显偏向价格战：新品牌BITE ME JERKY 4个新上架全亏，利润率分别是-2.72%、-26.16%、-31.44%，而新品牌整体新上架盈利率只有14.29%，再加上全市场可识别盈利产品比例只有28.57%，说明胜出者并不多，失败非常常见。
Early sourcing + logistics + marketing budget (USD)$10,760.11 - $10,760.11Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?28.57%New listing success rate (old brands):0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Alternatives- 火鸡肉片/鸡胸肉脆片零食：通常比高端混合装牛肉干更便宜，蛋白质也接近，适合想要“高蛋白、低糖”但不追求多口味试吃的人。
- 金枪鱼袋/即食海鲜零食：在便利店、超市和亚马逊都更容易买到，单价往往更低，开袋即食，适合便携补充蛋白。
- 烤鹰嘴豆/脆烤豆类零食：比肉类零食更省钱，纤维更高、口感酥脆，适合想要“健康零食”但不一定要动物蛋白的人。
- 海苔脆片/海苔零食组合：价格通常更友好，热量低、携带方便、接受度高，适合作为日常替代而不是功能型蛋白零食。
- 无糖果干小包装 + 坚果混合包：比高端肉类试吃装更普及，购买渠道多，能兼顾甜口和饱腹感，适合想要“有滋味但更日常”的替代方案。
- 高蛋白酸奶/希腊酸奶杯：在超市和会员店更容易买到，使用门槛低，口感更像零食而不是功能食品，适合办公室或早餐场景替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是否定：近期开新几乎都在亏，且新品牌的成功样本只有 1 个，失败样本明显更多；这是典型的低利润、强竞争市场，不适合大品牌或小商家硬闯。对小商家来说尤其危险，因为要么烧钱打广告，要么直接被价格战吞掉。
Most investment in new productsNew products with Highest revenueLeast investment in new productsChomps
Recent Monthly Revenue (USD):$10,194.00(600pcs/month)B0GVQ97Z9B (4.3/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsThe New Primal
Recent Monthly Revenue (USD):$21,700.00(2000pcs/month)B0F398F19G (4.5/5 (760 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,340.00(1000pcs/month)B0DGR1VK5V (4.6/5 (928 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,394.00(200pcs/month)B0BN4PFZRD (4.4/5 (983 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsBITE ME JERKY
Recent Monthly Revenue (USD):-(-)B0GPRBX96W (4.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GSRSD7P8 (4.2/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GSK1T3JT (4.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 6种口味混合装，和单口味产品区别最大
- |
- 红白主视觉+彩色口味条，画面更醒目，容易吸引点击
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- 便携高蛋白、零糖，适合健身和控糖人群
B0GVQ97Z9B (4.3/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 甜辣芒果风味很少见，和传统牛肉干差异明显
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- 橙黄色包装+芒果元素，视觉冲击强
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- 软嫩易嚼，适合想尝鲜、偏好水果风味零食的用户
B0GPRBX96W (4.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，整体已经接近价格战/过度拥挤，尤其对小品牌不友好。 关键问题不是有没有爆款，而是新品牌里真正能赚钱的太少，而且能跑出来的基本都依赖老品牌力和持续投入，不是普通小卖家能轻松复制的。
从利润分布看，已知利润率样本里，0%~10%只有3个，占13.64%；10%~20%有5个，占22.73%；20%~30%只有2个，占9.09%；而<0%的亏损产品有4个，占18.18%。新产品里更糟，已知利润率的7个样本中，亏损或接近亏损的有3个，占42.86%，只有1个达到20%~30%，没有任何新产品落在15%以上的稳定“舒服区间”，这说明新入场产品大多在硬扛成本，竞争并不温和。用户预算是50万人民币，但这类品类的有效对手并不是靠起步预算能解决的，更多是靠品牌、口味差异和持续投放。
再看赢家和输家：赚钱的主要是 Chomps 的 B0GVQ97Z9B，月销售600件、月收入约10.19万人民币、利润率23.48%，但它新品预算只有约1.08万人民币，背后还需要品牌心智和成熟打法；The New Primal 的 B0F398F19G、B0DGR1VK5V、B0BN4PFZRD、B0BN4MXFSV 也都在赚钱，月收入大致在23.94万、11.34万、23.64万、21.70万人民币级别，但它们明显是老品牌体系下的延伸款。反过来，BITE ME JERKY 的4个新品全部亏损，分别是 B0GPRBX96W、B0GSRSD7P8、B0GSK1T3JT、B0GPRWS6LX，其中最低利润率到-31.44%，而且几乎没有有效销量，说明这条路对新品牌非常残酷。失败原因也很清楚：同质化高、没有独特外形或功能、价格低但成本并不低，根本撑不起长期竞争。结论很直接：不建议进入；对大品牌也不是好市场，对小品牌更是高风险。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09RMFL21DRIGHTEOUS FELON2022-02-10Yes$17.99600pcs$10794.024.22%$2614.31B0F398F19GThe New Primal2025-05-06Yes$10.852000pcs$21700.011.12%$2413.04B0GVQ97Z9BChomps2026-04-02Yes$16.99600pcs$10194.023.48%$2393.56B0DGR1VK5VThe New Primal2024-09-11Yes$11.341000pcs$11340.012.68%$1437.92B0BN4PFZRDThe New Primal2022-11-22Yes$11.97200pcs$2394.014.39%$344.5
B0BN4MXFSVThe New Primal2022-11-22Yes$11.82200pcs$2364.010.9%$257.68Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVQ97Z9BChomps2026-04-02Yes$16.99600pcs$10194.023.48%$2393.56#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经接近价格战区，且新品牌几乎没有真正可复制的成功路径。 关键不是“能不能卖”，而是“卖得动也不赚钱”：已识别产品里可判断利润的样本中，整体盈利率只有28.57%，新上架产品盈利率只有14.29%，而新品牌自己的新产品盈利率只有20%，其余80%都失败了；同时市场新产品利润区间只有3.58%~18.74%，说明大多数新品利润空间很薄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ChompsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BITE ME JERKYRIGHTEOUS FELON#Success Rate by Entry Time
Listing这个市场不适合进入：目前已出现明显的价格战和品牌挤压，属于高风险市场。新品牌几乎没有稳定成功样本，近期开出的新产品里，真正盈利的只有 Chomps 的 B0GVQ97Z9B，盈利率 23.5%，月销 600、月营收 10,194 美元；而非盈利样本集中在 BITE ME JERKY 的 4 个 ASIN（B0GPRBX96W、B0GSRSD7P8、B0GPRWS6LX、B0GSK1T3JT），说明新进入者大多在亏。市场节奏也在变差：2026 年新开品里，5 个是亏损、1 个盈利、1 个暂无法判断，盈利信号明显偏弱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRIGHTEOUS FELONB09RMFL21D (4.1/5 (270 Reviews))Righteous Felon Beef Jerky | All-Natural Jerky - Locally Sourced & Dried Beef Jerky - Low-Sugar Healthy Jerky Snacks (Bulk Bag)
This listing is deemed profitablePrice (USD)$17.99Released TypeOld Release (2022-02-10)Brand is an old entry in this marketSize and Weight27.5 x 18.7 x 2.7 cm, 57.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
袋装 bulk bag 形态，强调大包装囤货与日常零食场景Key Buying Motive
主打全自然、低糖、高蛋白，并强调本地来源、无激素牛肉Target Customers
偏好更健康的高蛋白肉类零食、同时在意配料干净与风味层次的健身/控糖人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,794.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.34% / 24.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.07% / 17.95%Peak / Non PeakSales & BSR Performance
The New PrimalB0BN4MXFSV (4.3/5 (2962 Reviews))New Primal Classic Beef Sticks, 100% Grass Fed, 5 Count
This listing is deemed profitablePrice (USD)$11.82Released TypeOld Release (2022-11-22)Brand is an old entry in this marketSize and Weight29.8 x 14.2 x 3.0 cm, 28.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
蓝绿色自立袋搭配蓝色肉棒视觉，整体辨识度较强, 5支装独立小袋/条状便携包装，属于常见肉类能量零食形态Key Buying Motive
100%草饲牛肉，0糖、8g蛋白，主打Whole30/paleo/keto友好Target Customers
面向低糖生酮、Whole30、Paleo以及需要随手补蛋白的通勤/旅行人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,364.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.69% / 10.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.04% / 2.17%Peak / Non PeakSales & BSR Performance
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