- Benchmark ASINB0FRHD4RBT
- MarketplaceUS
- Category ID21412378011
- Analyzed Products
- Keywordmeat sticks, beef jerky sticks, protein snack sticks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是典型的价格战高压区，对大品牌和小商家都不友好。 现在的信号很一致：新品牌只有2个，说明不是靠大量新品牌扩张的增量市场；31个新上架里只有4个跑出可见盈利，成功率12.90%，而87.10%仍未跑通，最近一批新产品也没有明显改善，反而继续偏弱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经进入价格战区，且对新进入者并不友好。 你的预算 50 万人民币足够覆盖单个 ASIN 的前期启动，但不够把风险低的“稳赢方案”买出来；更关键的是，市场里新品牌新上架的成功率为 0%，而新上架失败率达到 100%，这是很强的警告信号。
Early sourcing + logistics + marketing budget (USD)$1,823.81 - $16,295.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?67.74%New listing success rate (old brands):19.05%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 牛肉干/肉脯小包装：通常比肉棒更容易在便利店、加油站和电商上找到，单价也往往更灵活，适合想要类似高蛋白、咸鲜口感但不一定要棒状形态的用户。
- 金枪鱼/鸡肉即食袋（pouch）：常见于超市和仓储店，价格通常更低、蛋白更高、保存稳定，开袋即食，比肉棒更适合追求“纯蛋白补给”的场景。
- 烤制鹰嘴豆/毛豆脆零食：在零食区和健康食品区很容易买到，价格一般低于肉类蛋白零食，适合想要咸口、便携、低门槛替代的人群。
- 奶酪条/奶酪棒：冷藏区非常普遍，通常更便宜或接近肉棒价格，开袋即食、饱腹感强，适合需要高蛋白但不想吃加工肉制品的用户。
- 花生酱/坚果小袋：几乎全渠道易得，单次成本低，便于放包里或配饼干/水果，虽然蛋白密度不如肉棒，但作为更便宜的“应急能量零食”替代性强。
- 熟食火鸡片/火腿卷：在超市熟食区很容易购买，单位蛋白成本往往更低，可直接卷着吃，适合想要类似咸味肉类蛋白但预算更敏感的人。
- 高蛋白常温饮品/蛋白奶：在加油站、便利店和电商都很普遍，使用门槛低，能快速补充蛋白和热量，适合把“随手吃一根肉棒”替换成“随手喝一瓶”的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：老牌强者还能赚钱，但新品牌/小商家基本没有可复制的胜率，而且明显存在价格战和挤压新进入者的迹象。 你现在的预算 50 万人民币，单个 ASIN 理论上够做首轮投入，但市场里新进入品牌的真实成功样本太弱，且新上架项目里已经出现失败案例，说明这不是一个适合冲进去的类目。
证据很明确：Chomps 这类老牌的成功款 B07MP659BM，售价约 24.79 美元，利润率 33.5%，月销约 9000 件，月收入约 22.31 万美元，前期投入约 17.35 万美元，其中广告就占约 3.86 万美元；B0BWGTZRWQ 也能做到约 29.72% 利润率、月销约 2000 件。说明大品牌凭借品牌力、广告和长期积累，确实能在这个市场吃到利润。但新品牌 RunninWild 的新款 B0FVG6ZCTS 虽然纸面利润率看起来有 18.67%，却是新品、无销量、无有效收入、只拿到 1 条评论，已经被判定为不赚钱，说明这类“看起来有毛利”的新品，实际跑不动。更关键的是，品牌级数据里 RunninWild 的可识别盈利率是 0%，新产品盈利率也是 0%；Chomps 虽然整体表现强，但新产品盈利率只有 50%，也不是轻松复制的模式。按你的规则，高利润老牌成功不等于小商家可进入，反而说明门槛高、品牌优势重。
如果你要看可学对象，big brand 只能学 Chomps 的方向：高客单价、清晰口味细分、稳定爆款、强广告投入；可复制的 ASIN 是 B07MP659BM，次级参考 B0BWGTZRWQ。小商家这边没有真正合格的成功样本可当标杆；RunninWild 的 B0FVG6ZCTS 应该作为反面教材，说明不要只看毛利，不要做“新品+无销量+低评论”的单品硬冲。短结论：别进；对大品牌也是高投入竞争市场，对小商家更是高风险且不具备稳定成功路径。
New products with Highest revenueMost investment in new productsLeast investment in new productsRunninWild
Recent Monthly Revenue (USD):-(-)B0FVG6ZCTS (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsChomps
Recent Monthly Revenue (USD):$223,110.00(9000pcs/month)B07MP659BM (4.6/5 (2847 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$45,840.00(2000pcs/month)B0BWGTZRWQ (4.5/5 (408 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$25,600.00(1000pcs/month)B07MP67NK6 (4.5/5 (2232 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 迷你1盎司小条装，和大包装/常规肉干棒差异明显
- |
- 绿色迷你包装，画面清爽，便携感强，容易吸引点击
- |
- 10包装组合，适合随身零食与试吃，购买动机更直接
B0FRHD4RBT (4.8/5 (96 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 6种口味混合装，和单口味产品差异最大
- |
- 多色独立小包装，视觉最丰富，货架上更醒目
- |
- 覆盖牛、火鸡、鹿、鸡多蛋白来源，适合想一次尝多种口味的人
B0GVQ97Z9B (4.3/5 (36 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显接近/进入价格战区，而且新品牌机会很差。 30个品牌里只有2个是新品牌，说明不是“新品牌大量涌入”的那种全面过热，但新上架产品里可见的盈利率只有12.90%，多数新产品要么亏损、要么还没跑出来；更关键的是，当前能站住脚的高利润产品几乎都来自老品牌，且不少依赖品牌势能和老ASIN延伸。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07MP659BMChomps2018-12-30Yes$24.799000pcs$223110.033.5%$74741.85
B09XCLC7C1The New Primal2022-04-06Yes$17.988000pcs$143840.020.05%$28839.92B0BWGTZRWQChomps2023-02-21Yes$22.922000pcs$45840.029.72%$13623.65
B0B918NJW8FATTY2022-07-28Yes$12.124000pcs$48480.022.7%$11004.96
B007K687HAOld Wisconsin2012-03-14Yes$16.464000pcs$65840.013.94%$9178.1B07MP67NK6Chomps2018-12-30Yes$25.61000pcs$25600.034.06%$8719.36
B0BWH9BHFFChomps2023-02-21Yes$25.61000pcs$25600.033.88%$8673.28
B0CCJWG217Chomps2023-07-21Yes$24.521000pcs$24520.033.24%$8150.45
B0B91JX91FFATTY2022-07-28Yes$12.463000pcs$37380.013.02%$4866.88
B0B9193QWKFATTY2023-06-26Yes$15.11950pcs$14354.526.96%$3869.98B0FRHD4RBTFATTY2025-10-31Yes$16.051000pcs$16050.020.08%$3222.84
B07Y17398MRIGHTEOUS FELON2019-09-17Yes$24.75400pcs$9900.029.07%$2877.93B0GVQ97Z9BChomps2026-04-02Yes$16.99600pcs$10194.023.48%$2393.56
B0FRHKSQD5FATTY2025-10-31Yes$14.68900pcs$13212.017.1%$2259.26
B0F64CS5KZTILLAMOOK COUNTRY SMOKER2025-04-24Yes$14.991000pcs$14990.014.28%$2140.58
B0FCVGGR7QThe New Primal2025-06-11Yes$18.73600pcs$11238.018.37%$2064.43
B0C4BL67V9The New Primal2023-05-04Yes$12.99900pcs$11691.017.41%$2035.41
B07Y16QHTXRIGHTEOUS FELON2019-09-17Yes$24.61200pcs$4922.031.47%$1548.96
B0BN4PFZRDThe New Primal2022-11-22Yes$11.97700pcs$8379.014.39%$1205.74
B0CNKV5XRTOld Trapper2023-11-17Yes$18.84300pcs$5652.017.46%$986.84Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRHD4RBTFATTY2025-10-31Yes$16.051000pcs$16050.020.08%$3222.84B0GVQ97Z9BChomps2026-04-02Yes$16.99600pcs$10194.023.48%$2393.56B0FRHKSQD5FATTY2025-10-31Yes$14.68900pcs$13212.017.1%$2259.26
B0FVHGFZDNBavarian Meats2025-10-09Yes$15.24200pcs$3048.019.65%$598.94#New Product Success Rates
Listing这个市场不值得进入，已经明显是价格战高风险区。 新品成功率只有12.90%，但真正能跑通的成功几乎都集中在老牌和少数强势品牌手里；新品牌这边10个样本里没有一个新品成功，失败率100%，说明新人切入难度很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ChompsFATTYBavarian MeatsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SLATE BELT SMOKEHOUSETILLAMOOK COUNTRY SMOKERFATTYOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入高压价格战状态。 近期开店的结果很差：2025年新上架产品里，盈利只有3个、亏损16个；2026年也是1个盈利、11个亏损，最新一批明显不是变好，而是继续变差。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 2 1 0 0 15 2026 0 0 1 0 1 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 2 1 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 9 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 1 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesChomps Jalapeño Beef, Grass-Fed & Finished, 10ct, Protein Snack Stick
This listing is deemed profitablePrice (USD)$24.79Released TypeOld Release (2018-12-30)Brand is an old entry in this marketSize and Weight24.8 x 13.0 x 3.3 cm, 33.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
绿色包装在同类肉条产品中识别度较高，货架陈列更醒目Key Buying Motive
草饲并完成饲养的牛肉，主打0糖、100卡、10g蛋白，且通过Whole30/Paleo/无麸质等多重健康认证Target Customers
偏好清洁配方、低糖高蛋白、适合生酮与Whole30饮食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$223,110.009000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.71% / 33.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.22% / 30.01%Peak / Non PeakSales & BSR Performance
Country MeatsB086C8Y9WM (4.6/5 (313 Reviews))Country Meats, Meat Sticks, 0 Trans Fat, USDA Certified, Good Source of Protein, Carb Conscious Snack (10 Meat Sticks, Bold Teriyaki)
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2020-03-25)Brand is an old entry in this marketSize and Weight24.7 x 8.1 x 4.8 cm, 322.00gProfitable Factors
Based on old ASINDesign & Appearance
10支装独立肉棒的常规零食袋装形态，外观与同类肉干棒高度接近Key Buying Motive
主打30年老品牌积累、USDA认证、0反式脂肪和低碳水，属于健康型肉类蛋白零食Target Customers
面向低碳/控碳饮食、健身补蛋白、需要便携咸味零食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$749.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.60% / 17.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.12% / 7.09%Peak / Non PeakSales & BSR Performance
Loading samples... 25%